Address:
1221 Avenue of The Americas
36th Floor
New York, New York
10020
Telephone:
212-584-5100
Overview:
Sirius XM Radio is a radio broadcasting company that offers two satellite radio services called XM Satellite Radio and Sirius Satellite Radio. Sirius XM was born after Sirius Satellite Radio and XM Satellite Radio merged in 2007. Sirius has numerous channels that broadcast weather, news, comedy, traffic, talk, sports, music and entertainment. The company has over 23,900,336 subscribers as of December 31, 2012. Liberty Media Corporation owns over 50 percent of the shares of stock in Sirius. As of December 2012 Jim Meyer is the CEO. [2]
History before the merger:
The company was originally incorporated on May 17, 1990 in Delaware. It was called Satellite CD Radio Inc. IT changed its name to CD Radio Inc. on December 7, 1992. The company changed its name again on November 18, 1999 from CD Radio Inc. to Sirius Satellite Radio Inc. In July 2008 a subsidiary of Sirius, Vernon Merger Corporation merged with XM Satellite Radio Holdings Inc. The name Sirius Satellite Radio Inc. was then changed to Sirius XM Radio Inc. on August 5, 2008. In April 2010 XM Satellite Radio Holdings merged with XM Satellite Radio Inc. XM Satellite Radio Inc. merged with Sirius XM Radio Inc. in January 2011. (where it says Sirius radio make it lead to this clip or the company [3]
Key Executives: [5]
James E. Meyer: James E. Meyer, age 58 replaced Mel Karmazin as the CEO of the company in December 2012. Mr. Karmazin had been CEO since 2004. Mr. Meyer’s position was president of sales and operations from May 2004 to December 2012. His previous jobs included being the president of Aegis Ventures Inc. and a special advisor and a senior executive vice president at Thomson S.A. a consumer electronics company. [4]
Scott Greenstein: The president and chief content officer. His previous jobs included being senior vice president at Miramax Films, co president of October Films, chairman of USA Films and chief executive officer of the Greenstein Group.
Dara Altman: The executive vice president and chief administrative officer. Altman was originally an attorney with the law firm Willkie Farr and Gallagher. She later became senior vice president and general council of Reiss media enterprises. From 1997 to 2005 she was the executive vice president of business affairs for Discovery Communications. January 2006 through September 2008 Altman was the executive vice president, business and legal affairs of XM.
Steven Cook: The executive vice president, sales and automotive. Prior to filling this position, Cook was the group vice president and general manager, automotive division from July 2008 through January 2013. He held various positions with XM from February 1999 to July 2006 including executive vice president, automotive, executive vice president, sales and marketing and senior vice president, sales and marketing.
Patrick L. Donnelly: The executive vice president, general counsel and secretary. Donnelly originally began his career as a lawyer for Simpson Thacher & Bartlett. He has been in his current position at Sirius since May 1998.
David J. Frear: The executive vice president and chief financial officer. Early in his career, he worked at Bear, Sterns & Co, Inc. and Credit Suisse. Frear has been at Sirius since June 2003 acting as its executive vice president and chief financial officer.
Enrique Rodriguez: The executive vice president, operations and products. Rodrigues worked for Microsoft Corp., Xbox Partnerships for Microsoft as well as Cisco System Inc. prior to joining Sirius in October 2012.
Financials: [6]
Subscription fees are Sirius’ main source of revenue. The company has over 23,900,336 subscribers. Most customers subscribe to Sirius either yearly, semiannually, quarterly or monthly. The company offers discounts if a customer prepays or has a long-term subscription. Sirius generates revenue from the sale of advertising on non music channels, by selling satellite radios, components and accessories as well as from the sale of additional services related to internet radio, backseat TV, traffic and weather. In 2012 Sirius XM and its subsidiaries had total revenue of $3.4 billion. Its total operating expenses are $2.5 billion. The net income for 2012 was $3.4 billion.
Sirius XM Program Offerings: [2] [6]
Star Power: Sirius is well known for using stars to lure its customers to purchase subscriptions. For example Oprah Winfrey, Howard Stern, Martha Stewart, Bob Dylan and Jimmy Buffet are some of the many stars who are contracted with Sirius.
Music Programs: The company has numerous music channels, which are commercial free. Various genres including classical, country, rock and hip hop are offered. (Link of a music station or music video). Artist Confidential where customers of Sirius can listen to interviews and performances of the biggest names in musical talent is one of many special features offered. Sirius also hosts a Town Hall special feature where listeners can hear live audiences in the area of sports, talk and music.
Sports: Sirius is known for its select sports talk channels such as ESPN Radio, Sirius XM NASCAR Radio, Sirius XM NFL Radio and MLB Network Radio. The company is known for providing its listeners with live play-by-play sports (SU BASKETBALL GAME BROADCASTER) in the professional and college arena.
Talk and Entertainment Programs: Customers can listen to talk radio programs with hosts including doctors from NYU Langone Medical Center, Howard Stern, Oprah Winfrey, Dr. Laura Schlessinger, Opie and Anthony and Senator Bill Bradley. Comedy channels featuring Jamie Foxx’s The Foxhole, Blue Collar Comedy and Raw Dog Comedy are also presented. Entertainment channels including playboy radio, road dog trucking, kids place live and radio Disney attract thousands of listeners. Sirius customers can also enjoy religious programs including family talk and the catholic channel.
News: Sirius offers local traffic reports for 22 cities throughout the United States. Information and news programs from around the world can be heard at HLN, CNN, CNBC, Fox News, BBC World Service News and Bloomberg Radio. A variety of political talk shows are offered including Sirius’ POTUS channel.
Access to Sirius: Satellite radios are mainly distributed when a consumer purchases or leases a new vehicle. Every major automaker provides satellite radio in their vehicles as per contracts between Sirius and the automakers. Automakers pay Sirius in advance for the subscription to Sirius included in the sale or lease of the automakers vehicle. Sirius also sells satellite and Internet radios through its website to consumers.
March Madness: [7]
To lure back 50 million ex subscribers, Sirius XM activated satellite receivers from March 19th through March 24th for the first six days of NCAA Men’s Basketball Championship. The company is hoping that the fans who are no longer subscribers will pay to get service through the Final Four which occurs in early April.
Sources:
[1] http://www.siriusxm.com/ – Sirius XM Radio Website
[2] http://en.wikipedia.org/wiki/Sirius_XM_Radio – Sirius XM Radio Wikipedia
[3] http://www.sec.gov/Archives/edgar/data/908937/000090893713000004/siri-20121231x10k.htm – Sirius XM Radio Security Government
[4] http://www.huffingtonpost.com/huff-wires/20121219/us-sirius-xm-ceo/?utm_hp_ref=sports&ir=sports) (http://www.sec.gov/Archives/edgar/data/908937/000090893713000004/siri-20121231x10k.htm – James E. Meyer Huffington Post
[5] http://www.siriusxm.com/bios -Sirius XM Radio Bios
[6] http://www.sec.gov/Archives/edgar/data/908937/000090893713000004/siri-20121231x10k.htm#sC183289BF5206A53B1AFDC965946148E – Sirius XM Radio Security Government Financials
[7] http://www.fool.com/investing/general/2013/03/16/this-week-in-sirius-xm-radio-22.aspx – Sirius XM Radio Fool.com Investing
[8] http://njbrideau.com/wp-content/uploads/2013/03/2013MarchMadness.jpg – March Madness 2013 picture