Andrew House, President and Group CEO of Sony Computer Entertainment Inc., announces the company’s PlayStation Vita TV during the SCEJA press conference in Tokyo on September 9, 2013. Sony said it will start selling its PlayStation 4 on February 22, 2014 in Japan, with a price tag of 420 USD (41,979 yen). AFP PHOTO / KAZUHIRO NOGIKAZUHIRO NOGI/AFP/Getty Images