{"id":13286,"date":"2013-11-04T12:54:06","date_gmt":"2013-11-04T17:54:06","guid":{"rendered":"https:\/\/bejone03.expressions.syr.edu\/trf235\/?p=13286"},"modified":"2013-11-20T15:35:47","modified_gmt":"2013-11-20T20:35:47","slug":"lin-media","status":"publish","type":"post","link":"https:\/\/bejone03.expressions.syr.edu\/trf235\/2013\/11\/04\/lin-media\/","title":{"rendered":"LIN Media"},"content":{"rendered":"
By Yilin Pei<\/pre>\n
\"LIN<\/a><\/p>\n
\u00a0 \u00a0 \u00a0 \u00a0LIN Media, LLC<\/strong><\/p>\n
One West Exchange Street, Suite 5A
\nProvidence, RI 02903
\n401-454-2880<\/p>\n
http:\/\/www.linmedia.com<\/a><\/p>\n
About the Company<\/strong><\/span><\/p>\n
\"LIN<\/a>
LIN TV logo<\/p><\/div>\n
LIN Media<\/a>\u00a0was founded in 1961 \u00a0under the name “LIN Broadcasting”. In 1994, “LIN Television Corporation” spun off from “LIN\u00a0Broadcasting” as a\u00a0public company. In 2010, the company rebranded to LIN Media, transforming to a local\u00a0multimedia company\u00a0but the cooperate name didn’t change.<\/p>\n
In 2013, LIN was re-organized into LIN Media, LLC<\/a>, at Delaware.[1]<\/a>\u00a0 Nowadatries to drive brand, potential audience and revenue growth by providing\u00a0by diverse platforms such as mobile products, apps and web sites.\u00a0[2]<\/a><\/p>\n
TV Stations<\/span><\/strong><\/p>\n
\"LIN<\/a>
LIN Media Brands
<\/span><\/strong><\/p><\/div>\n
LIN Media operates or services 43 stations (40 full-power and 3 low-power stations), 7 digital channels in 23 markets with 10.5% U.S. households to deliver local news, sports, community stories and entertainment programming.\u00a0The 43 stations include 11 CBS <\/a>affiliates, 10 FOX<\/a> affiliates, 7 NBC<\/a> affiliates, 5 ABC<\/a> affiliates, 8 CW<\/a> affiliates, 8 MNT<\/a> affiliates and a TEL<\/a> affiliate and the company also operates 14 multi-station markets. [3]<\/a>\u00a0[4]<\/a> LIN Media concentrates on median-size stations and markets which is in the range of \u00a0#20 DMA to #70 DMA.\u00a0[5]<\/a><\/p>\n
\"LIN's<\/a>
LIN’s Stations and Markets<\/p><\/div>\n
As of July 13th, 2013, household rating of LIN Media was 3.7 estimated by Nielsen<\/a>, the most respected global information and measurement company. The rating of LIN Media is higher than the company’s competitors, Gray<\/a>, \u00a0Media General<\/a>\u00a0and\u00a0Nexstar<\/a>\u00a0which ratings are respectively 3.4, 2.9 and 2.2. [6]<\/a>\u00a0And LIN’s big- four stations’ news rating is 24% higher than national average level.[7]<\/a>\u00a0In addition, LIN Media also works on Unique Local Programming such as The Rhode Show<\/a><\/em> in WPRI<\/a>, Mardnda – Where You Live<\/a><\/em> in WOTV<\/a>, and The Hampton Roads Show<\/a> <\/em>on WAVY<\/a>.\u00a0[8]<\/a><\/p>\n
LIN D<\/span><\/strong>igital<\/span><\/strong><\/p>\n
\"LIN
LIN Digital logo<\/p><\/div>\n
LIN Media was one of the first broadcasters to build their own digital business.\u00a0LIN Digital<\/a>,the\u00a0subsidiary of LIN Media, differentiates LIN Media from other broadcasting companies by\u00a0\u00a0providing unique and high-impacted digital marketing solutions to the most honored agencies and brands in U.S. and helps them to\u00a0 target potential audiences by customized websites, delivering high quality videos, and mobile devices. In addition, By cooperating with television and interactive analytic companies, LIN Digital also provides value evaluation of cross-platform products for advertisers.\u00a0 LIN DIgital is the top 30 Ad network announced by comScore<\/a>, which is the most respected digital analytics company in U.S. [9]<\/a><\/p>\n
\"Peer<\/a>
competitor comparison of digital revenues of Q2’13<\/p><\/div>\n
As of the second quarter of 2013, LIN Media’s digital revenue was $25.1 million which was triple of the second quarter digital revenue of Nexstar, one of the most competitive broadcasting company of LIN Media.[10]<\/a><\/p>\n
\u00a0Nowadays, LIN DIgital\u2019s sales has reached to 32 markets including Chicago, New York City and Los Angeles. Moreover,\u00a0 LIN Digital released new novel products recently which connect brands cross different platforms such as videos, displays, social media and mobile by working with HYFN<\/a>\u00a0and\u00a0Dedicated Media<\/a>, the companies that LIN Media acquires major ownership.\u00a0On Oct. 24th, comScore announced that LIN Digital is the #17 comScore video network. [11]<\/a><\/p>\n
 <\/p>\n
\u00a0Key Executives<\/strong><\/span><\/p>\n
Vincent L. Sadusky<\/a> – President & CEO<\/p>\n
\"Vincent<\/a>
Vincent L. Sadusky<\/p><\/div>\n
Scott M. Blumenthal<\/a>\u00a0– EVP Television<\/p>\n
\"Scott<\/a>
Scott M. Blumenthal<\/p><\/div>\n
Richard J. Schmaeling<\/a> –\u00a0\u00a0Senior Vice President Chief Financial Officer<\/p>\n
\"<\/a>
Richard J. Schmaeling<\/p><\/div>\n
Kimberly S. Davis<\/a> –\u00a0\u00a0Vice President Human Resources
\n<\/a><\/p>\n
\"Kimberly<\/a>
Kimberly S. Davis<\/p><\/div>\n
For more information on LIN Media’s executives, click here<\/a>.<\/p>\n
Stock Information<\/strong><\/span><\/h1>\n
\n
\"LIN<\/a><\/dd>\n
LIN Media LLC Class A Common St Stock Chart – Fall of 2013\u00a0<\/dd>\n<\/dl>\n
\"LIN<\/a>
LIN Media LLC Class A Common St Stock Chart – Fall of 2012<\/p><\/div>\n
\u00a0The share price of LIN Media LLC (ticker: LIN) has increased 50.9% in the Fall of 2013 (from August 26th to November 19th). On Aug. 28th, LIN Media got the lowest share price, $16.00, and On Oct. 24th, the company reaches the highest, $26.05 a piece.\u00a0At the same period of 2012, the lowest share price is $3.94 and the highest share price is $5.82.\u00a0[12]<\/a>\u00a0The success of LIN Digital is one of the main reasons of the share price’s increase.<\/p>\n
Financial Information<\/strong><\/span><\/p>\n
For the nine months ended September 30th of 2013, LIN Media’s net revenues were $468,448 million, which have increased 31.1% compared with 2011’s $357,292 million.<\/p>\n
As of 2013, because of the launch\u00a0of LIN Digital as well as acquiring major ownership of HYFN<\/a>\u00a0and Dedicated Media<\/a>, the company expects that the digital revenues might over $100 million, which might increase 76% compared with 2012’s $56.8 million. The company also expects that revenues will reach to the range of $190 million to $210 million to achieve a mid 20s operation margin in 2016.[13]\u00a0<\/a><\/p>\n
\"Dedicated<\/a>
Dedicated Media logo<\/p><\/div>\n
\"hyfn_logo_blue_lg1\"<\/a>
HYFN Logo<\/p><\/div>\n
As of the third quarter ended Sept. 30th, LIN Media’s local revenues including retransmission consent fee revenues, local advertising and TV station website revenues was $105.5 million that have increased 44% by comparing with the third quarter of 2012’s $73.3 million.\u00a0[14]<\/a><\/p>\n
In addition, LIN Media estimates that $14.7 million to $17.7 million might drop in the fourth quarter’s net revenues of 2013\u00a0compared to the fourth quarter of 2012 because of the decline of significant political advertising in 2013. <\/strong>[15]<\/a><\/p>\n
News<\/strong><\/span><\/p>\n
On Oct. 3rd, LIN Media held an investor conference in Austin, Texas and admitted that the company might sell some TV spectrum in FCC’s incentive auction held in 2014. That can help the company profit out of selling Class A low-power stations.<\/p>\n
In addition, LIN Media plans to auction off WCTX<\/a>, a MyNet affiliated television station located in New Haven, CT, and sign its MNT-anchored programming under ABC affiliate WTNH<\/a>, and the company might make $115 million cash flow under this decision. [16]<\/a><\/p>\n
Besides, LIN Media owned station, KHON-TV<\/a>, a fox-affiliated television station located in Honolulu (#69 DMA), upgraded the newscast to high definition, switched the digital platforms and got the most advanced graphics system on Oct. 18th.[17]<\/a>\u00a0The improvement of technology is one of the most effective way to capture audiences.<\/p>\n
What’s Next for LIN Media?<\/span>\u00a0<\/strong><\/p>\n
Public advertising is one of the foundation of LIN Media’s revenue and 2014 will have a new strong political cycle such as the heated debate of healthcare. Those political activities will give the company incremental opportunity to make profits. 
\n<\/a><\/p>\n
For programming, Mr. Sadusky said that continuing combining high-rated sports and entertainment syndicated programming and local programming together is the most effective method in television.<\/p>\n
As of 2014 Sochi Winter Olympics, LIN Media will focus on freestyle skiing and snowboarding instead of the most popular events like ice hockey. In addition, LIN’s news stations are finding local content such as local athletes’ stories to increase coverage and attention.<\/p>\n
Besides, LIN Media announces to keep increasing net retransmission consent fee without disclosing how many percentages they will keep. Moreover, the company plans working on shorter cycle operations with cable because of the rapid movement of the market and longer cycle operations with the networks.\u00a0[18]<\/a><\/p>\n
The company expects that the net retransmission consent fee might exceed $90 million in 2013, which might increase almost 200% compared with 2009’s $30.1 million. [19]<\/a><\/p>\n
On Dec. 10th, LIN Media will hold a small or medium cap conference at JP Morgan. By that time, the company will discuss more about future investments and developing strategies. [20]\u00a0<\/a><\/p>\n
Competitors\u00a0<\/strong><\/span><\/p>\n
Major competitors of LIN Media include Nexstar<\/a>, Gray<\/a>, EW Scripps<\/a>, Media General <\/a>and Fisher\u00a0Communications<\/a>. [21]<\/a><\/p>\n
<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/a><\/p>\n
Source:<\/p>\n
[1] LIN Media History – http:\/\/www.linmedia.com\/our-company\/company-history\/.\u00a0<\/a><\/p>\n
[2]\u00a0About LIN Media –\u00a0http:\/\/www.linmedia.com\/wp-content\/uploads\/2013\/11\/LIN-Media-Communacopia-TV-Panel-9-25-13.pdf<\/a>\u00a0– Retrieved Date: Sept. 25th, 2013<\/p>\n
[3]\u00a0About LIN Media –\u00a0http:\/\/www.linmedia.com\/our-company\/<\/a><\/p>\n
[4]\u00a0LIN’s long-term affiliations –\u00a0http:\/\/www.linmedia.com\/wp-content\/uploads\/2013\/11\/LIN-Media-Investor-Day-Presentation_10-3-13.pdf<\/a>\u00a0– Retrieved Date: Oct. 3rd, 2013<\/p>\n
[5] LIN Media’s Markets Rank Range – http:\/\/www.smallcapnetwork.com\/LIN-Media-LLC-LIN-The-Next-Small-Cap-Media-or-Social-Media-Giant-SBGI-NXST-PBS\/s\/via\/3414\/article\/view\/p\/mid\/1\/id\/1490\/\u00a0<\/a>– Retrieved Date: Sept. 5th, 2013<\/p>\n
[6]\u00a0Peer Comparison of ratings –\u00a0http:\/\/www.linmedia.com\/wp-content\/uploads\/2013\/11\/LIN-Media-Investor-Day-Presentation_10-3-13.pdf<\/a>\u00a0– Retrieved Date: Oct. 3rd, 2013<\/p>\n
[7] LIN’s Local News Rating –\u00a0http:\/\/www.linmedia.com\/wp-content\/uploads\/2013\/11\/LIN-Media-Investor-Day-Presentation_10-3-13.pdf<\/a>\u00a0–\u00a0Retrieved Date: Oct. 3rd, 2013<\/p>\n
[8] LIN’s Local Programmings –\u00a0http:\/\/www.linmedia.com\/wp-content\/uploads\/2013\/11\/LIN-Media-Investor-Day-Presentation_10-3-13.pdf<\/a>\u00a0–\u00a0Retrieved Date: Oct. 3rd, 2013<\/p>\n
[9] About LIN Digital –\u00a0http:\/\/www.linmedia.com\/newsroom\/<\/a><\/p>\n
[10] Competitor Comparison of digital revenues of Q2’13 –\u00a0http:\/\/www.linmedia.com\/wp-content\/uploads\/2013\/11\/LIN-Media-Investor-Day-Presentation_10-3-13.pdf<\/a>\u00a0–\u00a0Retrieved Date: Oct. 3rd, 2013<\/p>\n
[11] LIN Digital’s Video Network Rank of ComScore –\u00a0http:\/\/www.lin-digital.com\/pressreleases\/lin-digital-debuts-top-20-comscore%E2%80%99s-video-network-rankings<\/a>\u00a0– Retrieved Date: Oct. 24, 2013<\/p>\n
[12]\u00a0LIN Media Class A Common St Stock Chart of the Fall 2013 –\u00a0http:\/\/finance.yahoo.com\/echarts?s=LIN+Interactive#symbol=lin;range=20130826,20131115;compare=;indicator=volume;charttype=area;crosshair=on;ohlcvalues=0;logscale=off;source=undefined;<\/a><\/p>\n
[13]\u00a0LIN Media Digital Revenue –\u00a0http:\/\/www.linmedia.com\/wp-content\/uploads\/2013\/11\/LIN-Media-Investor-Day-Presentation_10-3-13.pdf<\/a>\u00a0-Retrieved Date: Oct. 3rd, 2013<\/p>\n
[14] LIN’s Local Revenue –\u00a0http:\/\/www.tvnewscheck.com\/article\/71771\/lin-media-3q-net-revenue-climbs?ref=search<\/a> – Retrieved Date: NOV. 6th, 2013<\/p>\n
[15] LIN’s Q4’13 Revenue Expectation –\u00a0http:\/\/www.linmedia.com\/wp-content\/uploads\/2013\/11\/LIN-Media-LLC-Announces-Third-Quarter-2013-Results.pdf<\/a> – Retrieved Date: Nov. 6th, 2013<\/p>\n
[16] LIN Media’s Plan of Selling Spectrum –\u00a0http:\/\/www.tvnewscheck.com\/article\/71608\/to-some-selling-spectum-could-makes-sense?ref=search<\/a>\u00a0– Retrieved Date: Oct. 30th, 2013<\/p>\n
[17]\u00a0KHON upgraded newscasts in HD –\u00a0http:\/\/www.tvnewscheck.com\/article\/71318\/khon-debuts-new-onair-look-hd-news?ref=search<\/a>\u00a0– Retrieved Date: Oct. 18th, 2013<\/p>\n
[18] LIN Media’s Tech, Media & Telecom Conference -http:\/\/cc.talkpoint.com\/well001\/111213a_dy\/?entity=21_4MWG15Q- (requires registration) – <\/a>Retrieved date: NOV. 12th, 2013.<\/p>\n
[19] LIN’s Net Retransmission Consent Fee –\u00a0http:\/\/www.linmedia.com\/wp-content\/uploads\/2013\/11\/LIN-Media-Investor-Day-Presentation_10-3-13.pdf<\/a>\u00a0–\u00a0Retrieved Date: Oct. 3rd, 2013<\/p>\n
[20] LIN Media’s Future Cap Conference -http:\/\/www.linmedia.com\/investor-relations\/calendar\/<\/a><\/p>\n
[21] LIN Media’s Competitors –\u00a0http:\/\/www.linmedia.com\/wp-content\/uploads\/2013\/11\/LIN-Media-Investor-Day-Presentation_10-3-13.pdf <\/a>– Retrieved Date: Oct. 3rd, 2013<\/p>\n
\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
By Yilin Pei \u00a0 \u00a0 \u00a0 \u00a0LIN Media, LLC One West Exchange Street, Suite 5A Providence, RI 02903 401-454-2880 http:\/\/www.linmedia.com About the Company LIN Media\u00a0was founded in 1961 \u00a0under the name “LIN Broadcasting”. In 1994, “LIN Television Corporation” spun off … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":324,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[25,1479],"tags":[274,212,134,1976,1967,1360,1935,2169,1928,1929,344,1927,1931,1934,350,1932,1939,1940,1525,1497,1524,1085,2172,825,1522,268,1828,1926,1930,1938,1937,1523,2174,2170,1936,2175,1933,1740,2173,2171],"_links":{"self":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/13286"}],"collection":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/users\/324"}],"replies":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/comments?post=13286"}],"version-history":[{"count":55,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/13286\/revisions"}],"predecessor-version":[{"id":17097,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/13286\/revisions\/17097"}],"wp:attachment":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/media?parent=13286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/categories?post=13286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/tags?post=13286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}