{"id":17382,"date":"2014-03-15T01:14:45","date_gmt":"2014-03-15T05:14:45","guid":{"rendered":"https:\/\/bejone03.expressions.syr.edu\/trf235\/?p=17382"},"modified":"2014-04-21T14:51:26","modified_gmt":"2014-04-21T18:51:26","slug":"yahoo","status":"publish","type":"post","link":"https:\/\/bejone03.expressions.syr.edu\/trf235\/2014\/03\/15\/yahoo\/","title":{"rendered":"Yahoo"},"content":{"rendered":"
By Sam Ho<\/pre>\n
\"Yahoo<\/a>
Yahoo Logo [1]<\/a><\/p><\/div>\n
701 1st Ave, Sunnyvale, CA 94089<\/p>\n
Phone: (408) 349-3300<\/p>\n
Company Profile<\/strong><\/p>\n
As the world’s largest start up company, Yahoo<\/em> <\/a>is a global technology corporation that started as a simple search engine and has grown into a web portal at the global forefront of highly personalized, “daily habit” products and services.\u00a0 Whether through the Yahoo <\/em>home page or their own personalized page, affectionately named My Yahoo<\/em><\/a>, 800 million monthly users in 60 countries around the world have access to weather, mail, sports, finance, games, and many more powered through Yahoo <\/em>services.[2]<\/a><\/p>\n
Key Executives <\/strong>[3]<\/a><\/p>\n
\"Marissa<\/a>
<\/strong>Marissa Mayer,<\/em> CEO, President, and Director<\/p><\/div>
\"David<\/a>
David Filo, <\/em>Co-Founder and Chief Yahoo<\/p><\/div>
\"Ken<\/a>
Ken Goldman,<\/em> Chief Financial Officer<\/p><\/div>
\"Kathy<\/a>
Kathy Savitt,<\/em> Chief Marketing Officer<\/p><\/div><\/p>\n
History<\/strong><\/p>\n
Founded in 1994 by two Stanford PhD candidates, <\/em>David Filo and Jerry Yang, Yahoo <\/em>initially began as a website, titled Jerry and Dave’s Guide to the World Wide Web<\/em>, that listed David and Jerry’s favorite internet sites. After gaining heavy popularity, the two discovered that their little guide could become a successful business and renamed it. The web directory continued to change in the 1990s and diversified into a web portal to provide eager users with the services of Yahoo! Mail, Yahoo! Games, and Yahoo! Groups.<\/em>[4]<\/a> Adding weather, sports, and finance to the mix, the web portal became the center of daily habits. In 2005, it acquired the popular photo sharing service Flickr <\/em><\/a>and its 1 million loyal and consistent users.[5]<\/a> In 2013, it continued to expand its reach towards more active online users by buying the famous blogging site, Tumblr<\/em><\/a>, for $1.1 billion.[6]<\/a> Specializing in search, content, and communication tools, Yahoo<\/em><\/em> is standing its ground at the forefront of technology.<\/p>\n
\"1996<\/a>
1996 Yahoo Homepage [7]<\/a><\/p><\/div>
\"2013<\/a>
2013 Yahoo Homepage [8]<\/a><\/p><\/div> <\/p>\n
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Financial Snapshot<\/strong><\/p>\n
Publicly traded since 1995, Yahoo<\/em>‘s stock (YHOO) is currently up 0.08% since its previous<\/p>\n
\"Yahoo<\/a>
Yahoo Financial Chart [10]<\/a><\/p><\/div>\n
close at $36.38. [9]<\/a> On April 15th, 2014,\u00a0<\/em>the\u00a0Yahoo! Inc.<\/em> reported its first quarter 2014 results in accordance with a live stream online<\/a>. While the company\u2019s stock has performed exceedingly well at the markets over the past two years, its revenues have failed to gain traction.\u00a0 The GAAP revenue for the quarter was $1.13 million, down 1% from the Q1 2013. The company\u2019s quarterly GAAP net earnings also dropped by 20 percent to $312 million. Net earnings per share for the quarter were $0.29, down 17 percent.<\/p>\n
Despite its poor marks compared to its Q1 2013 results, Yahoo <\/em>made smaller successes in its display and search ad revenues, which make up 12.4% and 14.2% of its value respectively. Compared to the first quarter of 2013, its Q1 2014 GAAP display revenue of $453 million remained consistent because of the 7% increase in Number of Ads Sold. With Paid Clicks increased approximately by 6% and the Price-per-Click increased by about 8%, the 2014 GAAP search revenue of $445 million experienced a successful 5 percent increase compared to the first quarter of 2013. [11]<\/a><\/p>\n
Making Changes
\n<\/strong><\/h1>\n
\"CEO<\/a>
CEO Marissa Mayer at the 2014 Consumer Electronics Show [12]<\/a><\/p><\/div>\n
The Comeback Kid:<\/strong> With 13 years of employment at\u00a0Google<\/em>, including the title of first female engineer at the company, it was only right for Marissa Mayer to set her sights on Yahoo. <\/em><\/strong>Named Yahoo<\/em> CEO, President, and Director in July 2012, Mayer has been determined to lead Yahoo\u00a0<\/em>out of its 3rd place spot<\/a> and into a place at the forefront of technology.[3]<\/a> With about two years as evidence, she is well on her way after rolling out a new homepage, redesigning Yahoo Mail <\/em>and saving Flickr <\/em>from near death.\u00a0 As she continues to\u00a0<\/em>orchestrate more acquisitions for the company, such as her biggest move yet to buy\u00a0Tumblr<\/em>, Marissa Mayer is breaking Yahoo\u00a0<\/em>records and making strong steps towards modernizing the pioneer portal.[13]<\/a><\/p>\n
Yahoo Advertising: <\/strong>Starting in 2014, Yahoo<\/em> wants to place itself at the center of the online ad ecosystem with its latest creations: Yahoo Advertising <\/em><\/a>and Yahoo Ad Manager<\/em><\/a>. Launching under a new unifying brand, the idea of Yahoo Advertising<\/em> aims to simplify a fragmented market. Buyers will be able to automatically buy across Yahoo<\/em>\u2019s various channels, including the Web, video, mobile, and Tumblr, <\/em>all in a central interface called Yahoo Ad Manager<\/em>. [12] <\/a>Tapping into the<\/p>\n
\"Yahoo<\/a>
Yahoo Gemini – Mobile and Native Ads [14]<\/a><\/p><\/div>\n
ever-growing 430 million mobile Yahoo<\/em> users,\u00a0Yahoo Gemini,\u00a0<\/em>a function within\u00a0Yahoo Ad Manager<\/em>, will be the first of its kind to combine mobile search and native advertising\u00a0<\/em>in one accessible solution.[14]<\/a>\u00a0 <\/em>The successful future of this new system is evident in the digital ads within Yahoo’s<\/em> newly launched digital magazines, Yahoo Food <\/em><\/a>and\u00a0Yahoo Tech<\/a>. <\/em>Instead of a simple box in the corner, the native ads of each site are integrated and authentic, allowing consumers to treat each promoted brand as informative content. Yahoo’s<\/em> belief that “storytelling aids brand retention” embodies the new shift towards fully integrated marketing and a push towards more successful ad sales. [15]<\/a><\/p>\n
\"Yahoo<\/a>
Yahoo Screen on Roku [18]<\/a><\/p><\/div>\n
Yahoo Screen: <\/strong>Rivaling competitors such as Hulu, <\/em>Netflix,\u00a0<\/em>and YouTube<\/em>,\u00a0Yaho<\/em>o‘s <\/em>video streaming service, Yahoo Screen<\/em><\/a>, combines over 70 original web shows and a diverse array of content from partners such as Saturday Night Live, The Onion, GQ, ABC News, and Vogue.[16]<\/a> In mid April 2014, Yahoo <\/em>and Vevo <\/em>announced that they will be expanding their partnership through a deal that will bring Vevo\u2019<\/em>s videos, live concert events, and other original programming to the\u00a0Yahoo<\/em> site. [17]<\/a> In addition to new content, Yahoo Screen<\/em> has been expanding the source through which its content is viewed. In 2013, the video streaming service launched its own mobile app for Apple iOS devices and soon followed that decision with its launch on the Apple TV. During its first quarter in 2014, Yahoo Screen<\/em> launched its own channel on another home TV box, called Roku<\/em><\/a>. Providing a new variety of content to eager users and new ways to receive their desired entertainment, Yahoo<\/em> is slowly pushing its way into online video with much more focus and quality. [16]<\/a><\/p>\n
The Future of Yahoo<\/strong><\/p>\n
\"Yahoo<\/a>
Yahoo Smart TV [22]<\/a><\/p><\/div>\n
As Yahoo <\/em>works to repair and reorganize within its own systems, Marissa Mayer and the company are looking to journey outside of Yahoo<\/em>‘s own boundaries, finding a place within Television. Yahoo<\/em> is in talks to acquire News Distribution Network Inc., which could make Local TV news a big part of the online landscape.[19] <\/a>In addition, Yahoo <\/em>is rumored to have interest in producing its own TV content in competition with\u00a0Netflix <\/em>original programming.[20]<\/a> Combined with its latest creation, Yahoo Smart TV<\/em><\/a>, Yahoo<\/em> hopes to bring its sphere of influence to the Televised world.<\/p>\n
\"Yahoo<\/a>
Yahoo Buys Aviate [23]<\/a><\/p><\/div>\n
In many ways for the company’s CEO, mobile is the future. Delivering her first keynote at the Consumer Electronics Show in January 2014, Mayer started with an exciting announcement that Yahoo<\/em> had acquired\u00a0Aviate<\/em><\/a>. With the technology to customize the <\/em>Android’s smartphone home screen based on personal information, the company is looking towards its future in the mobile industry. While Apple<\/em> owns the iOS mobile operating system and Google<\/em> owns Android, Aviate<\/em> could be\u00a0Yahoo’s\u00a0<\/em>golden ticket. [21]<\/a><\/p>\n
Sources<\/strong><\/p>\n
[1] Yahoo Logo<\/a> RT: 19 April 2014<\/p>\n
[2] Yahoo Corporate Information<\/a> RT: 16 April 2014<\/p>\n
[3] Yahoo Executive Team<\/a> RT: 16 April 2014<\/p>\n
[4] Silicon Valley Historical Association: Yahoo! Inc.<\/a> From 2008. RT: 17 April 2014<\/p>\n
[5] “Flickr At 10: 1M Photos Shared Per Day, 170% Increase Since Making 1TB Free”. <\/a>From 10 Feb 2014.<\/a> RT: 18 April 2014<\/p>\n
[6] “Yahoo buys Tumblr, promises to not ‘screw it up'”<\/a>. From 20 May 2013. RT: 17 April 2014<\/p>\n
[7] 1996 Yahoo Homepage Image. <\/a>RT: 19 April 2014<\/p>\n
[8] “Yahoo’s new homepage is a good first step”<\/a> From 20 Feb 2013. RT: 17 April 2014<\/p>\n
[9] YHOO Profile.<\/a> RT: 19 April 2014<\/p>\n
[10] “Yahoo sales sag with mixed results in ads”<\/a> From 15 April 2014. RT: 18 April 2014<\/p>\n
[11] Yahoo Reports First Quarter 2014 Results. <\/a>RT: 19 April 2014<\/p>\n
[12] “Yahoo Reboots Ad Business in Attempt to Own Ad Tech”.<\/a> From 7 Jan 2014. RT: 18 April 2014<\/p>\n
[13] “How CEO Marissa Mayer turned around Yahoo”. <\/a>From 16 July 2013. RT: 19 April 2014<\/p>\n
[14] “Yahoo’s ‘Gemini’ Pairs Native Ads and Mobile Search”. <\/a>From 19 Feb 2014. RT: 19 April 2014<\/p>\n
[15] “Reaching Consumers in a Fragmented Entertainment Marketplace”.<\/a> From 8 April 2014. RT: 19 April 2014<\/p>\n
[16] “Yahoo’s Push Into Video”.<\/a> From 16 April 2014. RT: 19 April 2014<\/p>\n
[17] “Yahoo Expands Partnership with Vevo”.<\/a> From 14 April 2014. RT: 19 April 2014<\/p>\n
[18] “New on Roku: Yahoo Screen”.<\/a> From 24 March 2014. RT: 19 April 2014<\/p>\n
[19] “Yahoo Could Finally Bring Local TV News to the Internet”.<\/a> From 2 April 2014. RT: 19 April 2014<\/p>\n
[20] “Yahoo’s Venture into TV? Unattractive Option, Good Choice”.<\/a> From 8 April 2014. RT: 19 April 2014<\/p>\n
[21] “Marissa Mayer wants Yahoo to be big in mobile. Meet Aviate”. <\/a>From 9 April 2014. RT: 19 April 2014<\/p>\n
[22] “Yahoo’s Plan to Save or Kill Television”.<\/a> From 9 Jan 2014. RT: 20 April 2014<\/p>\n
[23] “Yahoo acquires Aviate to build context-sensitive Android apps”. <\/a>From 7 Jan 2014. RT: 20 April 2014<\/p>\n
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By Sam Ho 701 1st Ave, Sunnyvale, CA 94089 Phone: (408) 349-3300 Company Profile As the world’s largest start up company, Yahoo is a global technology corporation that started as a simple search engine and has grown into a web … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":351,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27,2340],"tags":[2764,2900,2899,2879,2884,1424,1027,2883,2882,2881,2880,2878,2891,2877,534,2897,1603,4589,2885,2896,2876,2889,2888,2892,2890,2894,2895,2898,2893,2887,2886,335],"_links":{"self":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/17382"}],"collection":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/users\/351"}],"replies":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/comments?post=17382"}],"version-history":[{"count":69,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/17382\/revisions"}],"predecessor-version":[{"id":19907,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/17382\/revisions\/19907"}],"wp:attachment":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/media?parent=17382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/categories?post=17382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/tags?post=17382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}