{"id":17384,"date":"2014-03-15T01:15:22","date_gmt":"2014-03-15T05:15:22","guid":{"rendered":"https:\/\/bejone03.expressions.syr.edu\/trf235\/?p=17384"},"modified":"2014-04-21T16:33:58","modified_gmt":"2014-04-21T20:33:58","slug":"youtube-3","status":"publish","type":"post","link":"https:\/\/bejone03.expressions.syr.edu\/trf235\/2014\/03\/15\/youtube-3\/","title":{"rendered":"YouTube"},"content":{"rendered":"
By Blair Shulman<\/pre>\n
\"Photo<\/a>
Photo courtesy of techtipsworld.com [1]<\/a><\/p><\/div><\/div>\n
YouTube, LLC<\/strong><\/div>\n
901 Cherry Ave.
\nSan Bruno, CA 94066<\/div>\n
Phone: +1 650-253-0000<\/div>\n
Fax: +1 650-253-0001<\/div>\n
www.youtube.com<\/a><\/div>\n
 <\/p>\n
A Brief History<\/strong><\/div>\n
It\u2019s hard to believe that YouTube is only 9 years old. The video sharing website was created in 2005 by former PayPal co-workers Chad Hurley, Steve Chen and Jawed Karim. Little did they know it would go on to be the third most visited site in the world after Google and Facebook. YouTube\u2019s first video clip was posted in April 2005 and by November, users were sending up to 8 terabytes of data per day (which is the equivalent of the entire contents of a Blockbuster store). [2]<\/a> This attracted the attention of Google who paid $1.65 billion in stock for the company in the fall of 2006. By then, the site was gaining more than 700 million views a week. Today, more video content is uploaded to YouTube in 60 days than all three U.S. television networks have created in 60 years. [2]<\/a><\/div>\n
 <\/p>\n
Key Executives<\/strong><\/div>\n
\"Chad<\/a>
Chad Hurley (Former CEO, Advisor and Co-Founder) [3]<\/a><\/p><\/div>
\"Steve<\/a>
Steve Chen (Co-Founder) [4]<\/a><\/p><\/div>
\"Jawed<\/a>
Jawed Karim (Co-Founder) [5]<\/a><\/p><\/div>
\"Susan<\/a>
Susan Wojcicki (Chief Executive Officer) [6]<\/a><\/p><\/div> <\/p>\n
Financial Statistics
\n<\/strong><\/p>\n
In 2006, YouTube officially became a subsidiary of Google, Inc. in a $1.65 billion deal. Although Google has never released any specific numbers in regards to YouTube\u2019s revenues, they do release numbers about their own growth, revealing some information about YouTube\u2019s results. On April 16, 2014, Google released financial results<\/a> for the quarter ending March 31, 2014. According to Larry Page<\/a>, CEO of Google, Google’s revenue was $15.4 billion, up 19 percent year on year. [7]<\/a> Site revenue, which represents sites Google operates (like Google.com, YouTube, and Gmail), generated revenue of $10.47\u00a0billion, or 68 percent of total revenue. That’s a 21 percent increase over last year. Network revenue, aka “Adsense,” did\u00a0$3.4 billion in revenue, a four percent increase over last year. [8]<\/a> YouTube uses Google AdSense<\/a> to generate their automatic media advertisements that are targeted to site content and audience on both their mobile and desktop sites. Another focus of the report was Google’s desire to develop advertisements that facilitate brand-building, in particular on YouTube. According to the Chief Business Officer of Google, Nikesh Arora<\/a>, nearly all Super Bowl advertisers this year also had paid spots on YouTube. \u201cWe\u2019ve seen a trend of brands coming over to YouTube as an addition to their TV campaigns,\u201d Arora says, \u201cThe real fun will begin when people do brand building campaigns starting on digital, including YouTube. This is definitely the Holy Grail.\u201d [9]<\/a><\/p>\n
 <\/p>\n
In The News<\/strong><\/p>\n
Susan Wojcicki Named New CEO of YouTube: <\/strong>Susan Wojcicki<\/a>, one of Google\u2019s earliest employees and former Senior Vice President of Ads and Commerce, became the new CEO of YouTube in February of 2014. The 45-year-old mother of four replaced Salar \u201cSK\u201d Kamangar<\/a>, who was the CEO of YouTube for just over three years. Before that, Salar ran day-to-day activities at Google and took over the CEO position from YouTube co-founder Chad Hurley<\/a> in 2010. [10]<\/a> Kamangar now stands as the Senior Vice President of YouTube and Video for Google.<\/p>\n
\"Photo<\/a>
Photo courtesy of marketingland.com [16]<\/a><\/p><\/div>\n
Wojcicki joined Google in 1999 as the 16th employee, becoming the search engine\u2019s first marketing executive. [11]<\/a> In her various positions at Google,\u00a0Wojcicki has overseen product management of AdSense<\/a>, Google Book Search<\/a> and Google Video<\/a>.\u00a0Prior to Google, she worked at Intel<\/a>, Bain & Co.<\/a> and R.B. Webber & Co.<\/a> [11]<\/a> This move most likely signals a desire on Google\u2019s part to start monetizing YouTube and its advertising content in a big way, since Wojcicki\u2019s previous positions at Google have been centered around managing its entire ad sales department. In Google\u2019s own statement, CEO Larry Page<\/a> said, \u201cYouTube is a billion person global community curating videos for every possibility. \u00a0Anyone uploading their creative content can reach the whole world and even make money. \u00a0Like Salar, Susan has a healthy disregard for the impossible and is excited about improving YouTube in ways that people will love.\u201d [12]<\/a><\/strong><\/p>\n
\"Screenshot<\/a>
Screenshot courtesy of makerstudios.com<\/a> (click to enlarge) [15]<\/a><\/p><\/div>\n
Disney Buys Maker Studios:<\/strong> The Walt Disney Company<\/a> completed a deal on March 24, 2014 to pay $500 million to acquire Maker Studios<\/a>. The deal could end up closing for as much as $950 million if specific growth targets are met by Disney. [13]<\/a> Maker Studios is a YouTube multi-channel network that produces high-quality videos for some of the most \u201cYouTube famous\u201d users on the site such as PewDiePie <\/a>and channels such as Epic Rap Battles of History<\/a>. [13]<\/a> Financed by venture capitalists and grants from YouTube, Maker Studios now operates over 55,000 channels, boasts 380 million subscribers and 5.5 billion views per month. [14]<\/a> It\u2019s not unclear why Maker Studios looked desirable to Disney. The YouTube video supplier can help promote Disney\u2019s many characters and franchises to a young target audience. Maker can also serve as an example of how to successfully interact with the \u201craised-on-the-Web\u201d generation. [13]<\/a> When Maker succeeds, YouTube succeeds as well. This recent acquisition was a huge win for the YouTube, Maker and Disney families.<\/p>\n
Turning YouTube Stars Into Real Celebrities: <\/strong>Welcome to the next major evolution of YouTube\u2019s business. New YouTube CEO Susan Wojcicki has helped to devise a plan to propel YouTube users to the next level of stardom. YouTube is chock full of \u201cstars\u201d who broadcast their content to thousands of loyal subscribers every day. But how many of these stars can the public actually put a name and a face to? That\u2019s why YouTube is spending millions on advertising to overcome this awareness challenge. Popular YouTube users will now be getting their own promotional TV spots and premium-priced ad rates as part of an effort to package online video stars like traditional TV celebrities. [17]<\/a> The first stars to get the ads will be chef Rosanna Pansino<\/a> and beauty gurus Michelle Phan<\/a> and Bethany Mota<\/a>. The ads will be shown on networks like The CW<\/a> and ABC Family<\/a>, local TV and billboards in New York and Chicago, Teen Vogue<\/a>, Seventeen<\/a>, Entertainment Weekly<\/a> and even in NYC subways. [18]<\/a> The ads are being developed by ad agency Co:Collective<\/a>. One challenge Wojcicki notes is \u201ctrying to get advertisers who traditionally bought TV to understand the YouTube platform.\u201d [18]<\/a> But Wojcicki believes in patience, hard work and continual growth. \u201cAs the platform matures and we have better monetization, we want to be able to continue to grow the whole ecosystem in a way that’s good for advertisers, good for publishers and good for users,” Wojcicki said. [18]<\/a><\/p>\n
\"YouTube<\/a>
YouTube user Michelle Phan’s homepage, boasting more than 6 million subscribers<\/p><\/div>\n
 <\/p>\n
 <\/p>\n
 <\/p>\n
Sources:<\/strong><\/p>\n
[1] YouTube Company Logo<\/a>, techtipsworld.com,\u00a0<\/em>RT: 4\/12\/14<\/p>\n
[2] “Brief History YouTube”<\/a>, time.com<\/em>, RT: 4\/12\/14<\/p>\n
[3] Photo of Chad Hurley<\/a>, politic365.com<\/em>, RT: 4\/12\/14<\/p>\n
[4] Photo of Steve Chen<\/a>, twitter.com<\/em>, RT: 4\/12\/14<\/p>\n
[5] Photo of Jawed Karim<\/a>, commons.wikimedia.org<\/em>, RT: 4\/12\/14<\/p>\n
[6] Photo of Susan Wojcicki<\/a>, hub.jhu.edu<\/em>, RT: 4\/12\/14<\/p>\n
[7] “Google Inc. Announces First Quarter 2014 Results<\/a>“, investor.google.com, 4\/16\/14<\/em>, RT: 4\/19\/14<\/p>\n
[8] “Google misses Q1 2014 earnings with $15.42 billion in revenue<\/a>“, arstechnica.com, 4\/16\/14<\/em>, RT: 4\/19\/14<\/p>\n
[9] “Despite 19% Revenue Growth, Google Q1 Earnings Disappoint\u00a0Investors<\/a>“, forbes.com, 4\/16\/14,<\/em> RT: 4\/19\/14<\/p>\n
[10] “YouTube’s Chad Hurley to step down as chief executive<\/a>“, theguardian.com, 10\/29\/10<\/em>, RT: 4\/19\/14<\/p>\n
[11] “Google Names Susan Wojcicki CEO of YouTube<\/a>“, variety.com, 2\/5\/14<\/em>, RT: 4\/19\/14<\/p>\n
[12] “Google Confirms Ads & Commerce SVP Susan Wojcicki Is The New YouTube CEO<\/a>“, techcrunch.com, 2\/5\/14,<\/em> RT: 4\/19\/14<\/p>\n
[13] “Disney Buys Maker Studios, Video Supplier for YouTube<\/a>“, nytimes.com, 3\/24\/14<\/em>, RT: 4\/19\/14<\/p>\n
[14] “With Disney Buying Maker, Do All Big Media Companies Need To Up Their YouTube\u00a0Game?<\/a>“, forbes.com, 4\/1\/14<\/em>, RT: 4\/19\/14<\/p>\n
[15] Screenshot of Maker Studios website<\/a>, makerstudios.com, RT: 4\/19\/14<\/p>\n
[16] Photo of Susan Wojcicki’s tweet after being appointed CEO of YouTube<\/a>, marketingland.com, 2\/5\/14<\/em>, RT: 4\/19\/14<\/p>\n
[17] “YouTube’s Big Plan to Turn Its Stars Into Real Celebrities<\/a>“, wired.com, 4\/16\/14<\/em>, RT: 4\/19\/14<\/p>\n
[18] “Exclusive Interview: Susan Wojcicki’s Plan to Make YouTube ‘Stars’ Real-Life Famous<\/a>“, adage.com, 4\/14\/14,<\/em> RT: 4\/19\/14<\/p>\n","protected":false},"excerpt":{"rendered":"
By Blair Shulman YouTube, LLC 901 Cherry Ave. San Bruno, CA 94066 Phone: +1 650-253-0000 Fax: +1 650-253-0001 www.youtube.com   A Brief History It\u2019s hard to believe that YouTube is only 9 years old. The video sharing website was created … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":366,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27,2340],"tags":[2930,2913,2920,2928,200,2903,2934,536,2915,55,2462,2925,1553,1424,2912,2917,2918,2919,2905,2910,2923,2922,2927,2914,2902,2924,2921,2926,1700,2901,2932,2933,2916,2904,2906,2931,823,2929,650,1555,2552,2907,2908,335,2909,2911],"_links":{"self":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/17384"}],"collection":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/users\/366"}],"replies":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/comments?post=17384"}],"version-history":[{"count":119,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/17384\/revisions"}],"predecessor-version":[{"id":20071,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/17384\/revisions\/20071"}],"wp:attachment":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/media?parent=17384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/categories?post=17384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/tags?post=17384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}