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<\/a>[1]<\/a> SiriusXM Logo<\/p><\/div>\n The Sirius Story:<\/b><\/p>\n Sirius XM Holdings Inc.<\/a> is a satellite radio service that offers commercial-free streaming on over 175 channels in the United States and Canada. These channels are comprised of every type of radio \u2013 music, news, sports, talk, and more [2]<\/a>. It is currently the largest radio broadcaster and caters to about 26.7 million subscribers [3]<\/a>.<\/p>\n [30]<\/a> SiriusXM Programming<\/p><\/div>Currently, the most popular way for subscribers to enjoy SiriusXM Radio is in the comfort of their cars<\/a>. SiriusXM has arrangements<\/a> with over forty automakers for installation of their services directly into the vehicle [3]<\/a>. However, as of recent, SiriusXM has become available to stream directly online in your home<\/a> or office<\/a>, as well as an app<\/a>\u00a0that can be accessed on Smartphones and Tablets.<\/p>\n SiriusXM\u00a0currently offers three different packages: Sirius Select<\/a>, Sirius All Access<\/a>, and Sirius Mostly Music<\/a>. The packages can be bought on a monthly or annual basis and range in price from $9.99 to $199 [4]<\/a>.<\/p>\n [4]<\/a> Most Popular Packages for SiriusXM Customers<\/p><\/div>\n The Sirius Team:\u00a0<\/strong><\/p>\n [6]<\/a> Scott Greenstein, President & Chief Content Officer<\/p><\/div> [5]<\/a> James E. Meyer, CEO<\/p><\/div> <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n [7]<\/a> Patrick L. Donnelly, Executive Vice President and General Counsel<\/p><\/div>\n Finances:<\/b><\/p>\n [31]<\/a> SiriusXM finances as of December 1, 2014<\/p><\/div>SiriusXM recently released their 2014 Third Quarter Results<\/a>, which revealed a 10% increase in revenue since this time last year, putting the company at a record high of $1.1 billion. This is higher than analysts originally anticipated for the company, as they put the company’s assumed revenue at $1.04 billion. The company also\u00a0increased its subscriber count by 1.2 million [8]<\/a>.<\/p>\n Interest in shares of SiriusXM increased rapidly during the month of November. As of November 14th<\/sup>, there has been an increase of 2.8% since October 31st<\/sup> up to 247, 283,696. The company is now up to a $3.75 price on their stock\u00a0[32]<\/a>.<\/p>\n Competitors:<\/b><\/p>\n [11] <\/a>Apple Inc. Logo<\/p><\/div>SiriusXM\u2019s current competitors are Apple<\/a> and iHeartMedia<\/a>, as well as regular terrestrial radio. Pandora<\/a> and Spotify<\/a> have also been named as competitors, but in a recent interview with James Meyer<\/a>, CEO of SiriusXM, the two services were ruled out.<\/p>\n [12]<\/a> iHeartMedia Logo<\/p><\/div>Meyer explained these companies\u00a0are streaming services, which he doesn\u2019t view as competition, but as its own distinct technology. Meyer also stated that out of them all,\u00a0terrestrial radio<\/a>\u00a0is their primary competition, with 220 million people that use it\u00a0everyday [9]<\/a>.<\/p>\n However, with Apple\u2019s new\u00a0CarPlay<\/a>, that might not be the case for much longer. CarPlay gives drivers access to all of their music, podcasts, and audiobooks with the touch of a button, and major auto companies like Mercedes-Benz, Volvo, and Ferrari are already on board. The venture is still in its early stages, but since SiriusXM is primarily used by vehicle subscribers, CarPlay could end up being a serious\u00a0competitor [10]<\/a>.<\/p>\n [13]<\/a> Apple CarPlay<\/p><\/div>\n The Sirius Edge:<\/b><\/p>\n What\u00a0sets SiriusXM apart from its competitors at Apple<\/a>, and iHeartMedia<\/a> is the company\u2019s original content that can only be accessed through subscriptions to SiriusXM.<\/p>\n [15]<\/a> The Howard Stern Show, one of the most popular talk shows on SiriusXM<\/p><\/div>Some of the most popular original content shows include The Howard Stern Show<\/a>, The Oprah Winfrey Show<\/a>, and NFL Radio<\/a>, although many more are available [3]<\/a>. This original content helps keep \u00a0 subscribers tuning in, and keeps SiriusXM\u2019s churn rate<\/a> at an impressive 1.9%. It\u00a0also helps the company keep their acquisition costs low, which has recently become problematic for companies like Pandora [14]<\/a>.<\/p>\n [17]<\/a> SiriusXM Town Hall Event in the Fishbowl<\/p><\/div>\n SiriusXM is also known for\u00a0their \u201cTown Hall<\/a>\u201d Series. These intimate gatherings take place in the SiriusXM fishbowl, a private listening studio, where entertainers sit down with a live studio audience comprised of about 30 SiriusXM subscribers who have won<\/a>\u00a0an invitation to the event\u00a0[16]<\/a>.<\/p>\n [19]<\/a> Taylor Swift at a Town Hall Event for SiriusXM<\/p><\/div>\n Recently, SiriusXM was able to snag Taylor Swift<\/a> for a Town Hall Event. Subscribers had the chance to ask her questions and listen to songs off of her newest album, 1989<\/a>. This event comes after Swift\u2019s recent decision to pull her music off of\u00a0Spotify<\/a>, giving even more leverage to SiriusXM [18]<\/a>.<\/p>\n The Today Show for SiriusXM:<\/b><\/p>\n This past year, SiriusXM announced a major deal with NBC<\/a>, in which simulcasts<\/a> of the hit NBC show, The Today Show<\/a>, would be broadcasted on the satellite radio service. The format of bringing a morning show to radio has been done\u00a0before, unsuccessfully. However, what makes this different is that SiriusXM will not be airing segments of the popular morning show, they\u00a0will be airing the program identically as it airs on television [20]<\/a>.<\/p>\n<\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/a>