{"id":20258,"date":"2014-10-05T19:17:39","date_gmt":"2014-10-05T23:17:39","guid":{"rendered":"https:\/\/bejone03.expressions.syr.edu\/trf235\/?p=20258"},"modified":"2014-12-01T17:44:12","modified_gmt":"2014-12-01T22:44:12","slug":"relativity-media-4","status":"publish","type":"post","link":"https:\/\/bejone03.expressions.syr.edu\/trf235\/2014\/10\/05\/relativity-media-4\/","title":{"rendered":"Relativity Media"},"content":{"rendered":"
\"Relativity<\/a>

Relativity Media Logo[1*]<\/p><\/div>\n

by Jeff Spivack<\/pre>\n
\n
HISTORY<\/strong><\/p>\n
Founded in 2004 by industry icon\u00a0Ryan\u00a0Kavanaugh<\/a>, Relativity Media produces and distributes film, television, music, sports, and fashion globally. \u00a0The company’s diverse portfolio and nontraditional business model distinguish it amongst its competitors. \u00a0For the first five years of its existence, Relativity Media was primarily a finance and film\u00a0funding\u00a0company, without an actual studio or film producing division.[1] \u00a0In January of 2009, Relativity Media acquired Rogue Pictures from Universal Pictures \u00a0for $150 mil and in doing so, became a fully outfitted movie studio. \u00a0From this point on, the studio began producing its own films in its own studios, adding more films to its release schedule each successive year.[2] \u00a0In an effort to further expand their operation, in 2010 the company took over the 45-person marketing and distribution team of Starz’s Overture Films.[3] \u00a0To date, Relativity Media’s film studios have produced and distributed over 30 films. \u00a0The company has continuously grown, and has built a varied\u00a0and multi-faceted business\u00a0that delves into a number fringe markets, though in recent years analysts have remarked that Relativity’s performance may be slacking. \u00a02014 marks the company’s ten year anniversary.[4]<\/p>\n
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