{"id":20948,"date":"2014-12-01T19:03:06","date_gmt":"2014-12-02T00:03:06","guid":{"rendered":"https:\/\/bejone03.expressions.syr.edu\/trf235\/?p=20948"},"modified":"2014-12-01T19:49:45","modified_gmt":"2014-12-02T00:49:45","slug":"pandora-radio-4","status":"publish","type":"post","link":"https:\/\/bejone03.expressions.syr.edu\/trf235\/2014\/12\/01\/pandora-radio-4\/","title":{"rendered":"Pandora"},"content":{"rendered":"

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\u00a0by: Andrea Lopez<\/pre>\n
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Pandora Image – \u00a0\u00a0[1]<\/a><\/p><\/div>
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Pandora App Icon [2]<\/span><\/a><\/span><\/p><\/div><\/p>\n
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ADDRESS\/CONTACT<\/h6>\n
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2101 Webster Street,\u00a016th Floor \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Oakland, CA 94612<\/p>\n
Tel: (510) 451-4100 \u00a0 \u00a0 \u00a0 \u00a0<\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span>\u00a0http<\/a>:\/<\/a>\/<\/a>www.pandora.com<\/a>\/<\/a><\/p>\n
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COMPANY PROFILE<\/address>\n
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Pandora<\/a>\u00a0is a free progressive music service provider that strives to provide a top of the line variety of music experience to its listeners. Through Pandora, people can experience a personalized interactive experience with the music of their choice on their devices at anytime and any place. [3]\u00a0<\/a><\/address>\n
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courtesy of : Human Genome Project – [4<\/a>]<\/a><\/p><\/div>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0\u2022<\/p>\n
By way of a devised system, better known as “The Human Genome Project,”<\/a> Pandora<\/a> has enabled listeners to plant a seed -selecting an artist, song, or genre of their choice that will then generate music of the same genre for the listener. [3]<\/a> This is all composed through a music taxonomy system created through Pandora<\/a>, ultimately creating a positive listener experience. [5]<\/a><\/address>\n
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\u00a0 \u00a0 OPERATING PANDORA<\/p>\n
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Free to sign up for users, Pandora<\/a> enables listeners to create up to 100 stations depending on their musical preference. By searching an artist, genre, or song, users can create station that will play only music similar to the item searched. The image<\/a> below exhibits a user’s profile with their selected stations on the left hand side.<\/p>\n
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Image of Users Profile [6<\/a>]<\/p><\/div><\/address>\n
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BRIEF HISTORY<\/p>\n<\/address>\n
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Founded in 2000 by Tim Westergren<\/a>, Pandora<\/a> is rooted in Oakland, CA where the company opened their first offices\u00a0[7]<\/a>.\u00a0In less than a decade, Pandora had impressively raked up approximately 30 million registered users and earned $40 million in revenues\u00a0[8]<\/a>.<\/p>\n
\u2022<\/p>\n
Back in 2009, Pandora<\/a> opened a new world for their users when they introduced the ad-free radio service for 36 dollars\/year,\u00a0Pandora One<\/a>. However, between 2009 -2013, Pandora experienced an increase in rising licensing costs to\u00a0SoundExchange<\/a>, currently still growing. With these new setbacks, Pandora<\/a> has now increased their monthly subscription from $3.99 to $4.99. Current subscribers are safe for now with their $3.99 monthly payment, but by 2015, the going rate with be the same across the boards with subscribers\u00a0[8]<\/a>. \u00a0 \u00a0<\/address>\n
Since the beginning, Pandora<\/a> has strived to allow an easy streamline service to its users through its free subscription, and now ad-free subscription, which in 2013 was reported to have reached 72 million monthly listeners. [9<\/a>]<\/p>\n
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KEY EXECUTIVES<\/p>\n<\/address>\n
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BrianMcAndrews – Pandora CEO \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Courtesy of www.rightstartups.com [10]<\/a><\/p><\/div>
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Mike Herring – Pandora CFO \u00a0 \u00a0 \u00a0 Courtesy of www.cnet2.com [11]<\/a><\/p><\/div>
\"Tim<\/a>
Tim Westergren- \u00a0Pandora Founder\u00a0Courtesy of: www.kinja-img.com [12<\/a>]\u00a0<\/a><\/p><\/div> <\/p>\n
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FINANCIALS<\/p>\n
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As reported in the\u00a0SQ Press Release of Financial Results<\/a>, Pandora<\/a> reached 218.9 Million dollars in total revenue and is projected to reach 895 Million – 915 Million for the 2014 total yearly revenue [13]<\/a>. The SQ revenue increased by 38% since the prior year’s SQ revenue results. The suggested increase in revenue is said to have resulted from investments in mobile<\/a>\u00a0and<\/a> local<\/a>\u00a0advertising<\/a>, demonstrated in the 39% advertising revenue increase and the 35% yearly revenue increase in subscriptions [14]<\/a>.<\/p>\n
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Pandora Financial Revenue Growth from ’12-Q1’14 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Courtesy of www.tctechcrunch2011.com [15<\/a>]<\/dd>\n<\/dl>\n
Pandora’s<\/a> yearly revenue over a two year span between 2012 and 2014 indicates approximately a 50 million dollar increase. Initially, when Pandora<\/a> was first launched, they experienced far less competition. As more and more music streaming companies are introduced into the market, Pandora<\/a>, although still providing service to a plethora of \u00a0devoted users, has experienced somewhat of a sluggish increase of revenue despite what was predicted for the company.<\/p>\n
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COMPETITORS<\/p>\n
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Graph of Edison Survey Results \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Courtesy of www.marketrealist.com [17<\/a>]<\/p><\/div>\n
Over the years, Pandora<\/a> has grown exponentially as a company and dominated in its listener audience numbers compared to its competitors.\u00a0Among Pandora’s competitors, including iHeart Radio<\/a>, Spotify<\/a>,Google Play All Access<\/a>, Rhapsody<\/a>,and Slacker<\/a>, Pandora still exhibited exceeding results in the Edison Research study<\/a> taken in March 2014 [16<\/a>]. iHeart Radio, Pandora’s<\/a> most prominent competitor reported to have 9%\u00a0of the listener population, while Pandora<\/a> ranked in \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 at 31% of the listener population. Over 2,000 people were interviewed for the Edison Study with a demographic of individuals raging in ages from 12 +. [18<\/a>]<\/p>\n
Click here<\/a> to read about Forbes content contributor\u00a0Amadou Diallo<\/a>‘s personal opinions when comparing three different music streaming services:\u00a0iTunes Radio, Pandora And\u00a0Spotify.<\/h3>\n
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PANDORA PLATFORMS<\/p>\n
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Pandora<\/a> is now available in car radio systems, cellular devices, iPads, laptops to even Blu-ray players. This multi faceted, multi-platform side of Pandora<\/a> allows for so many options for users to stream their music. [19<\/a>] It was reported in 2009 that Pandora’s 43 million users accessed their accounts on 100 different consumer devices other than a computer [20<\/a>]. This is simply a number that demonstrates just how widely attainable streaming music is across \u00a0different platforms.<\/p>\n
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Pandora’s Many Platforms \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Photo courtesy of www.gigaom.com \u00a0 \u00a0 [21<\/a>]<\/p><\/div>\n
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PANDORA’S POPULARITY<\/p>\n
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For such a wide scope of listeners in terms of age, Pandora<\/a> has provided a great service, largely due to the interactive qualities of the site. Not only does Pandora possess the users \u00a0profile information about them, the company also takes note of the user’s music preference and times they are actively listening. Through the “thumbs up, thumbs down” buttons on the users profile, further explained at 13:50 of this video<\/a>, Pandora receives information on media you both like and disliked. [22<\/a>]<\/p>\n
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NOW, & WHAT’S AHEAD<\/p>\n
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Pandora’s great success has not only sustained \u00a0its current prosperity, but promises for it’s bright future as well. In the interview conducted at Hivios first ever Radio Ideas Festival<\/a> in 2013 between Mark Ramsey and Pandora CTO Tom Conrad, the future plans of the company are somewhat touched upon. Not only is Pandora<\/a> certainly withstanding any threats from competitors today,but the executive board is constantly looking for new ways of improvement. Conrad alludes to Pandora’s hopes and explorations into livening up the interactive aspects of the site. He goes on to explain the possibility of venturing outside the lines of music and comedy and delving into sports entertainment and possibly weather.<\/p>\n
Further explained is Pandora’s intentions of understanding their audiences to a higher level. Already Pandora has taken exceptional steps towards fully emerging their users into an interactive world where their music preferences are key, but Tom Conrad foreshadows taking the leaps as Facebook has when it comes to audience fragmentation. This meaning that listeners are divided based on interest. From this, Pandora understands their audience better catering to their needs and wants.<\/p>\n