{"id":24238,"date":"2015-03-25T19:52:01","date_gmt":"2015-03-25T23:52:01","guid":{"rendered":"https:\/\/bejone03.expressions.syr.edu\/trf235\/?p=24238"},"modified":"2015-04-17T22:40:31","modified_gmt":"2015-04-18T02:40:31","slug":"scripps-networks-interactive-7","status":"publish","type":"post","link":"https:\/\/bejone03.expressions.syr.edu\/trf235\/2015\/03\/25\/scripps-networks-interactive-7\/","title":{"rendered":"Scripps Networks Interactive"},"content":{"rendered":"<pre>by\u00a0KATE BERNHARDT<\/pre>\n<div id=\"attachment_24962\" style=\"width: 594px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/scripps-networks-interactive-inc-logo1.jpg\"><img aria-describedby=\"caption-attachment-24962\" loading=\"lazy\" class=\"size-large wp-image-24962\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/scripps-networks-interactive-inc-logo1-1024x245.jpg\" alt=\"Scripps Network Interactive Logo\" width=\"584\" height=\"140\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/scripps-networks-interactive-inc-logo1-1024x245.jpg 1024w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/scripps-networks-interactive-inc-logo1-300x72.jpg 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/scripps-networks-interactive-inc-logo1-500x120.jpg 500w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/a><p id=\"caption-attachment-24962\" class=\"wp-caption-text\">Scripps Network Interactive Logo <a title=\"1\" href=\"http:\/\/www.dakotafinancialnews.com\/mkm-partners-reaffirms-neutral-rating-for-scripps-networks-interactive-sni\/49827\/\" target=\"_blank\">[1]<\/a><\/p><\/div>\n<h1><\/h1>\n<h1><strong>Headquarters<\/strong><\/h1>\n<h4>9721 Sherrill Boulevard<\/h4>\n<h4>Knoxville, TN 37932<\/h4>\n<h4>(865) 694-2700<\/h4>\n<h4>http:\/\/www.scrippsnetworksinteractive.com <a title=\"1\" href=\"http:\/\/www.scrippsnetworksinteractive.com\" target=\"_blank\">[2]<\/a><\/h4>\n<h1><\/h1>\n<h1><strong>Key Executives<\/strong><\/h1>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-24238 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/bejone03.expressions.syr.edu\/trf235\/2015\/03\/25\/scripps-networks-interactive-7\/kenneth_w_lowe\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/Kenneth_W_Lowe-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-24657\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-24657'>\n\t\t\t\tKenneth Lowe &#8211; Chairman of the Board &amp; Chief Executive Officer\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/bejone03.expressions.syr.edu\/trf235\/2015\/03\/25\/scripps-networks-interactive-7\/joe-necastrochief-financial-administrative-officer-scripps-networks-interactive\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/Joseph_NeCastro-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-24658\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-24658'>\n\t\t\t\tJoseph Necastro &#8211; Chief Development Officer\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/bejone03.expressions.syr.edu\/trf235\/2015\/03\/25\/scripps-networks-interactive-7\/burton-jablin-4\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/Burton-Jablin-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-24659\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-24659'>\n\t\t\t\tBurton Jablin &#8211; President\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/bejone03.expressions.syr.edu\/trf235\/2015\/03\/25\/scripps-networks-interactive-7\/lori-hickokexecutive-vice-president-finance-accounting-scripps-networks-interactive\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/Lori_Hickok-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-24661\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-24661'>\n\t\t\t\tLori Hickok &#8211; Chief Financial Officer\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/bejone03.expressions.syr.edu\/trf235\/2015\/03\/25\/scripps-networks-interactive-7\/jon-steinlaufexecutive-vice-president-ad-sales-marketing-scripps-networks-interactive\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/Jon_Steinlauf_2311A.358352-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-24662\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-24662'>\n\t\t\t\tJon Steinlauf &#8211; President of National Ad Sales &amp; Marketing\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/bejone03.expressions.syr.edu\/trf235\/2015\/03\/25\/scripps-networks-interactive-7\/nbc-universal-executives-2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/Henry_Ahn-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-24771\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-24771'>\n\t\t\t\tHenry Ahn &#8211; Executive Vice President, Content Distribution &amp; Marketing\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h4>A full list of SNI executives may be found here <a title=\"2\" href=\"http:\/\/www.scrippsnetworksinteractive.com\/our-company\/leaders\/\" target=\"_blank\">[3]<\/a>.<\/h4>\n<h1><\/h1>\n<h1>Company History<\/h1>\n<h4>Founded as the successful newspaper company known as\u00a0<em>The Penny Press<\/em>\u00a0by E.W. Scripps in 1875, the company\u00a0has turned\u00a0into a leading network for lifestyle media. After launching HGTV in 1994 and the Food Network in 1997, the company evolved into what is now known as the Scripps Network Interactive. With platforms such as cable television, digital, mobile and publishing, SNI continues to expand their six main lifestyle brands: HGTV, Food Network, The Cooking Channel, Travel Channel, DIY Network and Great American Country <a href=\"http:\/\/www.scrippsnetworksinteractive.com\/our-company\/history\/\" target=\"_blank\">[4]<\/a>.<\/h4>\n<h1><\/h1>\n<h1>Media Brands<\/h1>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-24238 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bejone03.expressions.syr.edu\/trf235\/2015\/03\/25\/scripps-networks-interactive-7\/hgtv-logo-3\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/hgtv-logo-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-2-25288\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/hgtv-logo-150x150.png 150w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/hgtv-logo.png 240w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-25288'>\n\t\t\t\tHome &amp; Garden Television Logo\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bejone03.expressions.syr.edu\/trf235\/2015\/03\/25\/scripps-networks-interactive-7\/food-network-logo\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/Food-Network-Logo-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-2-25226\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-25226'>\n\t\t\t\tFood Network Logo\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bejone03.expressions.syr.edu\/trf235\/2015\/03\/25\/scripps-networks-interactive-7\/cooking-channel-2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/cooking-channel-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-2-25286\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-25286'>\n\t\t\t\tCooking Channel Logo\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bejone03.expressions.syr.edu\/trf235\/2015\/03\/25\/scripps-networks-interactive-7\/diy_logo\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/Diy_logo-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-2-25289\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/Diy_logo-150x150.png 150w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/Diy_logo.png 240w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-25289'>\n\t\t\t\tDIY Network Logo\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bejone03.expressions.syr.edu\/trf235\/2015\/03\/25\/scripps-networks-interactive-7\/travel-chanel\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/travel-chanel--150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-2-25291\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/travel-chanel--150x150.jpg 150w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/travel-chanel--300x300.jpg 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/travel-chanel-.jpg 600w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-25291'>\n\t\t\t\tTravel Channel Logo\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bejone03.expressions.syr.edu\/trf235\/2015\/03\/25\/scripps-networks-interactive-7\/great-american-country\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/great-american-country-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-2-25292\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-25292'>\n\t\t\t\tGreat American Country Logo\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h4>As the first addition to SNI, Home and Home and Garden Television (HGTV) represents the ultimate binge-watching cable channel. According to recent reportings, HGTV dominates the market in holding the #1 most ad receptive audience in cable, #1 channel inspiring viewers to purchase and #1 channel in captivating one of the most upscale audiences in cable <a title=\"3\" href=\"http:\/\/cynopsis.com\/upfront\/031915-scripps-networks-interactive\/\">[5]<\/a>. SNI President of National Ad Sales &amp; Marketing Jon Steinlauf explained, &#8220;HGTV is arguably the hottest network in the country right now on year-to-year growth.&#8221;\u00a0A new goal for HGTV\u00a0is to expand their audience base beyond women. By inviting\u00a0men into the network, they&#8217;re up 34% in viewership and have also added more male hosts to their shows, and\u00a0made shows concentrate more on the financial aspects of projects. <a href=\"http:\/\/cynopsis.com\/upfront\/031915-scripps-networks-interactive\/\" target=\"_blank\">[6]<\/a>\u00a0As SNI prepares for fall, they&#8217;ve announced renewals of the popular shows\u00a0<em>House Hunters Renovation, Lakefront Bargain Hunt, Island Hunters\u00a0<\/em>and\u00a0<em>Tiny House Hunters\u00a0<\/em><a href=\"http:\/\/cynopsis.com\/upfront\/031915-scripps-networks-interactive\/\" target=\"_blank\">[7]<\/a>.<\/h4>\n<h4><\/h4>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h4>Although critics remain skeptical as to whether the Food Network is remaining profitable, recent calculations have shown that viewership peaked over the past year in November with 8.5 million viewers, while now the channel is at a low with only 6 million viewers. The\u00a0Food Network recently announced that Aarti Sequeria was signed to a new series: <em>10 Minute Meals with Aarti Sequeria\u00a0<\/em><a href=\"http:\/\/www.broadcastingcable.com\/blog\/currency\/upfront-notebook-scripps-adds-familiar-faces-boost-brands\/139946\" target=\"_blank\">[8]<\/a>.\u00a0\u00a0In addition, the media brand is attempting to cater to more kids and families by renewing popular shows such as\u00a0<em>Chopped Teen, Guys Grocery Games Family Tournament, Rachael Ray&#8217;s Kids Cook Off\u00a0<\/em>and <i>Kids Baking Championship\u00a0<\/i><a href=\"http:\/\/www.broadcastingcable.com\/blog\/currency\/upfront-notebook-scripps-adds-familiar-faces-boost-brands\/139946\" target=\"_blank\">[9]<\/a>.<\/h4>\n<h4><\/h4>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h4>In 2014, The Cooking Channel saw it&#8217;s best year yet, proving to be an up-and-coming brand at SNI. The brand saw a ratings increase of 17% among ages 25-54<a href=\"http:\/\/www.scrippsnetworksinteractive.com\/newsroom\/company-news\/Cooking-Channel-enjoys-its-best-ever-year-in-2014\/\" target=\"_blank\"> [10]<\/a>. Successful shows such as\u00a0<em>Mo Rocca&#8217;s My Grandmother&#8217;s Ravioli, Extra Virgin <\/em>and<em> Real Girl&#8217;s Kitchen\u00a0<\/em>only helped skyrocket The Cooking Channel to be a larger content generator to SNI. In February,\u00a0The Cooking Channel acquired <em>Avec Eric<\/em>, a high-rated cooking show featuring world-renowned chef Eric Ripert <a href=\"http:\/\/www.scrippsnetworksinteractive.com\/newsroom\/company-news\/Emmy-Award-Winning-Series-Avec-Eric-Joins-Cooking-Channel-Lineup\/\" target=\"_blank\">[11]<\/a>. \u00a0In addition, the brand announced that the new cooking show with Tia Mowry, <em>Tia Mowry at Home<\/em> will debut on April 29th <a href=\"http:\/\/www.scrippsnetworksinteractive.com\/newsroom\/company-news\/Pages\/Actress-Tia-Mowry-Offers-a-Taste-of-Her-Life-in-Cooking-Channel's-'Tia-Mowry-at-Home'.aspx\" target=\"_blank\">[12]<\/a>.<\/h4>\n<h4><\/h4>\n<h4><\/h4>\n<h4>In an interest to generate more viewership, the DIY Network has renewed five popular series for the upcoming fall such as <em>The Vanilla Ice Project, Kitchen Crashers, Barnwood Builders, Sledgehammer\u00a0<\/em>and\u00a0<em>Yard Crashers <\/em><a href=\"http:\/\/www.scrippsnetworksinteractive.com\/newsroom\/company-news\/HGTV-and-DIY-Network-to-Premiere-Eight-New-Shows-This-Fall\/\" target=\"_blank\">[13]<\/a>.\u00a0DIY Network also announced that performer, actor and comedian Jim Belushi will be coming to the network in his new show, <em>Building Belushi<\/em>. In the six-episode series,\u00a0Belushi will be followed as he builds a riverfront retreat cabin in Oregon <a href=\"http:\/\/www.scrippsnetworksinteractive.com\/newsroom\/company-news\/Pages\/'Building-Belushi'-Newest-Series-to-Expand-DIY-Network's-Celebrity-Renovation-Portfolio.aspx\" target=\"_blank\">[14]<\/a>.<\/h4>\n<p>&nbsp;<\/p>\n<p>The Travel Channel proves to be less robust in content, as not as many new shows have debuted this year. The new series,\u00a0<em>Breaking Borders<\/em> premiered March 15th, as journalists and food lovers sat down to gather all sides of a conflict for a real conversation at the dinner table <a href=\"http:\/\/www.scrippsnetworksinteractive.com\/newsroom\/company-news\/Pages\/Travel-Channel's-New-Original-Series-\u2018Breaking-Borders\u2019-Premieres-Sunday,-March-15.aspx\" target=\"_blank\">[15]<\/a>. The Travel Channel also announced\u00a0their big network event and sweepstakes known as &#8220;The Trip&#8221; in January, where viewers could enter to win a trip to the islands of Oahu, Maui, Kuaui, Lanai and Hawaii <a href=\"http:\/\/www.scrippsnetworksinteractive.com\/newsroom\/company-news\/Pages\/Travel-Channel-Announces-'The-Trip-2015'-.aspx\" target=\"_blank\">[16]<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Great American Country has experienced similar challenges to the Travel Channel, as the brand has somewhat stunted in producing new content. Premiered on January 17th, actress Betty White profiled\u00a0<em>Smartest Animals in America\u00a0<\/em><a href=\"http:\/\/www.scrippsnetworksinteractive.com\/newsroom\/company-news\/Pages\/Great-American-Country-and-Betty-White-Profile-the-\u2018S-AMERICA\u2019.aspx\" target=\"_blank\">[17]<\/a>. In addition, the brand introduced the show,\u00a0<em>A Very Barry Branson\u00a0<\/em>on February 5th in which Barry Williams (<em>The Brady Bunch)\u00a0<\/em>revives a 1970s musical variety show <a href=\"http:\/\/www.scrippsnetworksinteractive.com\/newsroom\/company-news\/Barry-Williams-Revives-1970s-in-Great-American-Countrys-A-Very-Barry-Branson\/\" target=\"_blank\">[18]<\/a>.<\/p>\n<h1><\/h1>\n<h1><\/h1>\n<h1><\/h1>\n<h1>SNI&#8217;s New Marketing Guru<\/h1>\n<h4>After recently naming Jon Steinlauf as\u00a0President of National Ad Sales &amp; Marketing at SNI in February, the company is hoping to get a revamped marketing plan. Says former predecessor Jon Gigliotti, &#8220;Jon has been integral to establishing Scripps Networks\u2019 lifestyle brands as essential for advertisers looking to reach an upscale audience&#8230;He inspires and motivates the incredible teams who work for him, and his leadership has been instrumental in helping the company deliver a series of\u00a0$1 billion\u00a0upfronts&#8221; <a href=\"http:\/\/ir.scrippsnetworksinteractive.com\/mobile.view?c=222475&amp;v=203&amp;d=1&amp;id=2019023\">[19]<\/a>. Steinlauf explained that SNI has continued to maintain a great Return on Relationships, meaning the return a company gets on immersing brands inside content. SNI offers to sell marketers commercial that will run within the same three minute interval on all channels and websites. This tactic has allowed the company to increase 21% in net income from $109 million in 2013 to $132 million in 2014 <a href=\"http:\/\/www.dakotafinancialnews.com\/mkm-partners-reaffirms-neutral-rating-for-scripps-networks-interactive-sni\/49827\/\" target=\"_blank\">[20]<\/a>. In addition, revenues have increased by 2.3% to $699 million in the past year while ad revenues are only marginally rising by 0.7% to $454 million in the past year.<\/h4>\n<p>&nbsp;<\/p>\n<h1>Global Expansion<\/h1>\n<h4>The Scripps Network Interactive recently launched a plan to grow the U.S. based company into a \u00a0significantly more global network. After purchasing 53% ownership of the Polish content Producer, TVN, SNI amounted in $1.5 billion in cash and assumed debt <a href=\"http:\/\/www.multichannel.com\/more-programmers-are-thinking-globally\/389023\" target=\"_blank\">[21]<\/a>. From this expansion, the company is expecting international sales to make up 25% of the total revenue (representing an eight-fold increase from the previous year) <a href=\"http:\/\/www.multichannel.com\/more-programmers-are-thinking-globally\/389023\" target=\"_blank\">[22]<\/a>. Currently, Food Network and HGTV reach an estimated 200 million homes around the world and 180 countries worldwide. SNI reports that the acquisition of TVN only represented a &#8220;key pillar&#8221; in their strategy for global expansion <a href=\"http:\/\/www.multichannel.com\/more-programmers-are-thinking-globally\/389023\" target=\"_blank\">[23]<\/a>.<\/h4>\n<h4><\/h4>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h4>In addition to European expansions, SNI also announced plans to expand their brands in Latin America. As of the beginning of April, Food Network was launched with DIRECTV reaching more than 6 million viewers across the region of Brazil <a href=\"http:\/\/www.scrippsnetworksinteractive.com\/newsroom\/company-news\/Scripps-Networks-Expands-Latin-America-Footprint\/\" target=\"_blank\">[24]<\/a>. Not only will the Food Network be broadcast in Standard Definition, but also in High Definition. Jim Samples, the President of Scripps Network International stated, &#8220;Expanding Food Network\u2019s distribution in Latin America is a testament to Scripps Networks\u2019 commitment to expanding the company\u2019s regional footprint and to building scale for our international division.&#8221; <a href=\"Expanding%20Food Network\u2019s distribution in Latin America is a testament to Scripps Networks\u2019 commitment to expanding the company\u2019s regional footprint and to building scale for our international division\" target=\"_blank\">[25]<\/a>\u00a0With stronger footholds in Europe and South America than ever before, SNI is now setting their sights on Asia in the hopes of increasing their presence in homes there.<\/h4>\n<p>&nbsp;<\/p>\n<h4><\/h4>\n<h1>Resources<\/h1>\n<p><a href=\"http:\/\/www.scrippsnetworksinteractive.com\/newsroom\/company-news\/Pages\/Actress-Tia-Mowry-Offers-a-Taste-of-Her-Life-in-Cooking-Channel's-'Tia-Mowry-at-Home'.aspx\" target=\"_blank\">Actress Tia Mowry Offers a Taste of Her Life in Cooking Channel&#8217;s &#8216;Tia Mowry at Home&#8217; <\/a>(accessed April 17th, 2015)<\/p>\n<p><a href=\"http:\/\/www.scrippsnetworksinteractive.com\/newsroom\/company-news\/Pages\/'Building-Belushi'-Newest-Series-to-Expand-DIY-Network's-Celebrity-Renovation-Portfolio.aspx\" target=\"_blank\">&#8216;Building Belushi&#8217; Newest Series to Expand DIY Network&#8217;s Celebrity Renovation Portfolio <\/a>(accessed April 15th, 2015)<\/p>\n<p><a href=\"http:\/\/www.scrippsnetworksinteractive.com\/newsroom\/company-news\/Cooking-Channel-enjoys-its-best-ever-year-in-2014\/\" target=\"_blank\">Cooking Channel enjoys its best ever year in 2014<\/a> (accessed April 15th, 2015)<\/p>\n<h4><a href=\"Emmy%20Award-Winning Series 'Avec Eric' Joins Cooking Channel Lineup\" target=\"_blank\">Emmy Award-Winning Series &#8216;Avec Eric&#8217; Joins Cooking Channel Lineup<\/a> (accessed April 7th, 2015)<\/h4>\n<p><a href=\"https:\/\/www.quantcast.com\/foodnetwork.com\" target=\"_blank\">Food Network Stats<\/a> (accessed April 15th, 2015)<\/p>\n<p><a href=\"http:\/\/www.scrippsnetworksinteractive.com\/newsroom\/company-news\/HGTV-and-DIY-Network-to-Premiere-Eight-New-Shows-This-Fall\/\" target=\"_blank\">HGTV and DIY Network to Premiere Eight New Shows This Fall<\/a> (accessed April 15th, 2015)<\/p>\n<p><a href=\"http:\/\/www.scrippsnetworksinteractive.com\/our-company\/history\/\" target=\"_blank\">History<\/a> (accessed April 14th, 2015)<\/p>\n<p><a href=\"http:\/\/www.forbes.com\/sites\/nancygagliardi\/2014\/11\/17\/is-the-food-network-still-relevant\/\" target=\"_blank\">Is The Food Network Still Relevant?<\/a> (accessed April 8th, 2015)<\/p>\n<p><a href=\"http:\/\/www.multichannel.com\/more-programmers-are-thinking-globally\/389023\" target=\"_blank\">More Programmers Are Thinking Globally<\/a> (accessed April 17th, 2015)<\/p>\n<p><a href=\"http:\/\/www.dakotafinancialnews.com\/mkm-partners-reaffirms-neutral-rating-for-scripps-networks-interactive-sni\/49827\/\" target=\"_blank\">MKM Partners Reaffirms Neutral Rating for Scripps Network Interactive<\/a> (accessed April 7th, 2015<\/p>\n<h4><a href=\"http:\/\/www.multichannel.com\/more-programmers-are-thinking-globally\/389023\" target=\"_blank\">Scripps Networks Expands Latin America Footprint<\/a> (accessed April 7th, 2015)<\/h4>\n<p><a href=\"http:\/\/ir.scrippsnetworksinteractive.com\/mobile.view?c=222475&amp;v=203&amp;d=1&amp;id=2019023\" target=\"_blank\">Scripps Networks Interactive names Jon Steinlauf to top advertising sales position<\/a> (accessed April 15th, 2015)<\/p>\n<p><a href=\"http:\/\/www.dakotafinancialnews.com\/mkm-partners-reaffirms-neutral-rating-for-scripps-networks-interactive-sni\/49827\/\" target=\"_blank\">Scripps Networks Interactive&#8217;s (SNI) CEO Kenneth Lowe on Q2 2014 Results &#8211; Earnings Call Transcript<\/a> (accessed April 7th, 2015)<\/p>\n<h4><a href=\"Scripps Adds Familiar Faces to Boost Brands\" target=\"_blank\">Upfront Notebook: Scripps Adds Familiar Faces to Boost Brands<\/a> (accessed April 15th)<\/h4>\n<p><a href=\"http:\/\/cynopsis.com\/upfront\/031915-scripps-networks-interactive\/\" target=\"_blank\">03\/19\/2015: Scripps Network Interactive<\/a> (accessed April 5th, 2015)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>by\u00a0KATE BERNHARDT Headquarters 9721 Sherrill Boulevard Knoxville, TN 37932 (865) 694-2700 http:\/\/www.scrippsnetworksinteractive.com [2] Key Executives A full list of SNI executives may be found here [3]. Company History Founded as the successful newspaper company known as\u00a0The Penny Press\u00a0by E.W. Scripps &hellip; <a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/2015\/03\/25\/scripps-networks-interactive-7\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":451,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4421],"tags":[1735,1803,82,4544,78,4448,1792,4504,79,4475,1791,3455,4505,2044,4474,3379,3766,4545],"_links":{"self":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/24238"}],"collection":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/users\/451"}],"replies":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/comments?post=24238"}],"version-history":[{"count":35,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/24238\/revisions"}],"predecessor-version":[{"id":25337,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/24238\/revisions\/25337"}],"wp:attachment":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/media?parent=24238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/categories?post=24238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/tags?post=24238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}