
{"id":24248,"date":"2015-03-25T19:48:24","date_gmt":"2015-03-25T23:48:24","guid":{"rendered":"https:\/\/bejone03.expressions.syr.edu\/trf235\/?p=24248"},"modified":"2015-04-17T22:23:55","modified_gmt":"2015-04-18T02:23:55","slug":"pandora-radio-5","status":"publish","type":"post","link":"https:\/\/bejone03.expressions.syr.edu\/trf235\/2015\/03\/25\/pandora-radio-5\/","title":{"rendered":"Pandora Radio"},"content":{"rendered":"<pre>by\u00a0RICO PEDRAZA<\/pre>\n<p><div id=\"attachment_24546\" style=\"width: 2410px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.pandora.com\"><img aria-describedby=\"caption-attachment-24546\" loading=\"lazy\" class=\"wp-image-24546 size-full\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/pandora_logo_blue.jpg\" alt=\"Pandora Logo\" width=\"2400\" height=\"525\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/pandora_logo_blue.jpg 2400w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/pandora_logo_blue-300x66.jpg 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/pandora_logo_blue-1024x224.jpg 1024w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/pandora_logo_blue-500x109.jpg 500w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/a><p id=\"caption-attachment-24546\" class=\"wp-caption-text\">Pandora Press Logo (courtesy of Pandora Pressroom) <a title=\"Pandora Press Logo\" href=\"http:\/\/press.pandora.com\/phoenix.zhtml?c=251764&amp;p=irol-logos\" target=\"_blank\">[1]<\/a><\/p><\/div><div id=\"attachment_24568\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-24568\" loading=\"lazy\" class=\"wp-image-24568 size-medium\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/Pandora_P_Icon_Color_Shadow-300x300.jpg\" alt=\"Pandora App Logo\" width=\"300\" height=\"300\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/Pandora_P_Icon_Color_Shadow-300x300.jpg 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/Pandora_P_Icon_Color_Shadow-150x150.jpg 150w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/Pandora_P_Icon_Color_Shadow-1024x1024.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-24568\" class=\"wp-caption-text\">Pandora App Logo (courtesy of Pandora Pressroom) <a title=\"Pandora App Logo\" href=\"http:\/\/press.pandora.com\/phoenix.zhtml?c=251764&amp;p=irol-logos\" target=\"_blank\">[2]<\/a><\/p><\/div><\/p>\n<p style=\"text-align: center\"><span style=\"text-decoration: underline\"><strong>Headquarters<br \/>\n<\/strong><\/span>2101 Webster Street<br \/>\n16th Floor<br \/>\nOakland, CA 94612<br \/>\n(510) 451-4100<br \/>\n<a title=\"Pandora\" href=\"http:\/\/www.pandora.com\" target=\"_blank\">http:\/\/www.pandora.com<\/a><\/p>\n<hr \/>\n<p style=\"text-align: center\"><span style=\"text-decoration: underline\"><strong>Company Overview<br \/>\n<\/strong><\/span><\/p>\n<p><a title=\"Pandora\" href=\"http:\/\/www.pandora.com\">Pandora<\/a> is currently the largest online music streaming and internet radio company in the world with over 81.5 million users as of December 31st, 2014<a title=\"Pandora Users\" href=\"http:\/\/www.statista.com\/statistics\/190989\/active-users-of-music-streaming-service-pandora-since-2009\/\" target=\"_blank\">(3)<\/a>.\u00a0 The company\u00a0is an online music streaming service that provides its users with automated music recommendations based upon a song, artist, album, or genre being searched. \u00a0 This automation is powered by Pandora\u2019s service &#8211;\u00a0<a title=\"The Music Genome Project\" href=\"http:\/\/www.pandora.com\/about\/mgp\" target=\"_blank\">the Music Genome Project <\/a>&#8211; which gives human curated music recommendations for each individual.\u00a0 The company currently operates under two payment tiers. \u00a0A free tier allowing unlimited internet radio music streaming with restrictions on the number of song skips allowed per day, audio quality, and is fueled by advertisements between songs.\u00a0 Alternatively the paid tier \u201c<a title=\"Pandora One Upgrade\" href=\"http:\/\/www.pandora.com\/one\" target=\"_blank\">Pandora One<\/a>\u201d ($4.99 per month or $54.89 per year) <a title=\"Pandora One Information\" href=\"http:\/\/www.pandora.com\/one\" target=\"_blank\">(4)<\/a> offers ad-free listening, higher audio quality on desktop listening, and a higher number of daily song skips allowed.<\/p>\n<p style=\"text-align: center\"><strong><span style=\"text-decoration: underline\">Key Executives<\/span><\/strong><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-24248 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bejone03.expressions.syr.edu\/trf235\/2015\/03\/25\/pandora-radio-5\/18_brianmcandrews\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/35047_18_BrianMcAndrews_0405-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-24551\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-24551'>\n\t\t\t\tBrian McAndrews &#8211; Chief Executive Officer, President &amp; Chairman (5)\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bejone03.expressions.syr.edu\/trf235\/2015\/03\/25\/pandora-radio-5\/20_timwestergren\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/35047_20_TimWestergren_0504-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-24552\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-24552'>\n\t\t\t\tTim Westergren &#8211; Founder (6)\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bejone03.expressions.syr.edu\/trf235\/2015\/03\/25\/pandora-radio-5\/sara-clemens-bio-photo\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/Sara-Clemens-Bio-Photo-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-24553\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/Sara-Clemens-Bio-Photo-150x150.jpg 150w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/Sara-Clemens-Bio-Photo-300x300.jpg 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/Sara-Clemens-Bio-Photo-1024x1024.jpg 1024w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/Sara-Clemens-Bio-Photo.jpg 1699w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-24553'>\n\t\t\t\tSara Clemens &#8211; Chief Strategy Officer (7)\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p style=\"text-align: center\"><strong><span style=\"text-decoration: underline\">Brief Company\u00a0History<\/span><\/strong><\/p>\n<p style=\"text-align: left\">Founded by Tim Westergren in 2000 the company has grown to an immaculate 81.5 million user base<a title=\"Pandora Users\" href=\"http:\/\/www.statista.com\/statistics\/190989\/active-users-of-music-streaming-service-pandora-since-2009\/\" target=\"_blank\">(3)<\/a>, trumping all other streaming services with <a title=\"Spotify\" href=\"http:\/\/www.spotify.com\" target=\"_blank\">Spotify<\/a> being the closest with 60 million users<a title=\"Spotify User Base\" href=\"https:\/\/press.spotify.com\/us\/information\/\" target=\"_blank\">(8)<\/a>.\u00a0 Based out of Oakland, California, Pandora has had a quick rise in its 15 years earning $920.8 million in total revenue in 2014<a title=\"Pandora 2014 End of Year Financials\" href=\"http:\/\/press.pandora.com\/phoenix.zhtml?c=251764&amp;p=irol-newsArticle&amp;ID=2014240\" target=\"_blank\">(9)<\/a>.\u00a0 Over the years Pandora has changed\u00a0multiple business models, due to new unexpected variable costs in today\u2019s online\u00a0 music streaming industry.\u00a0 These obstacles included the changing climate around artist payouts per stream in the music industry, increased licensing costs through SoundExchange<a title=\"SoundExchange Costs\" href=\"https:\/\/gigaom.com\/2010\/01\/12\/pandora-everywhere\/\" target=\"_blank\">(10)<\/a> etc. etc.\u00a0 Pandora has been able to take these hurdles in stride, shifting its focus into brand and fan interaction as well as entering the live entertainment space over the past few years.<\/p>\n<p style=\"text-align: center\"><strong><span style=\"text-decoration: underline\">Interface<\/span><\/strong><\/p>\n<p>The screenshot below shows the\u00a0typical Pandora user interface with basic music controlling functions present.<\/p>\n<div id=\"attachment_24610\" style=\"width: 594px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-24610\" loading=\"lazy\" class=\"size-large wp-image-24610\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/Screen-Shot-2015-04-16-at-8.14.26-PM-1024x639.png\" alt=\"User Profile Screenshot\" width=\"584\" height=\"364\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/Screen-Shot-2015-04-16-at-8.14.26-PM-1024x639.png 1024w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/Screen-Shot-2015-04-16-at-8.14.26-PM-300x187.png 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/Screen-Shot-2015-04-16-at-8.14.26-PM-481x300.png 481w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/Screen-Shot-2015-04-16-at-8.14.26-PM.png 1440w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><p id=\"caption-attachment-24610\" class=\"wp-caption-text\">User Profile Screenshot <a href=\"http:\/\/www.pandora.com\" target=\"_blank\">(14)<\/a><\/p><\/div>\n<p style=\"text-align: center\"><span style=\"text-decoration: underline\"><strong>Devices \/ Platforms<\/strong><\/span><\/p>\n<p style=\"text-align: left\">Today Pandora is available across virtually all platforms; including car radio systems, almost\u00a0all mobile devices, online computer streaming, and available on some\u00a0smart televisions. \u00a0Additionally <a href=\"http:\/\/www.apple.com\" target=\"_blank\">Apple<\/a> recently announced that Pandora will officially be one of the first\u00a0apps available on\u00a0the fist operating system of their\u00a0new product, the <a title=\"Apple Watch - Billboard\" href=\"http:\/\/www.billboard.com\/biz\/articles\/news\/digital-and-mobile\/6524475\/pandora-joins-handful-of-apple-watchs-launch-ready\" target=\"_blank\">Apple Watch<\/a><a title=\"Billboard - Apple Watch\" href=\"http:\/\/www.billboard.com\/biz\/articles\/news\/digital-and-mobile\/6524475\/pandora-joins-handful-of-apple-watchs-launch-ready\" target=\"_blank\">(11)<\/a>.\u00a0 The <a title=\"Apple Watch - Billboard\" href=\"http:\/\/www.billboard.com\/biz\/articles\/news\/digital-and-mobile\/6524475\/pandora-joins-handful-of-apple-watchs-launch-ready\" target=\"_blank\">Apple Watch<\/a> is Apple&#8217;s newest\u00a0device that incorporates a\u00a0&#8220;smart watch&#8221; device with\u00a0the interface of an\u00a0iPhone. It\u00a0is set to be released on April 24th, 2015.<\/p>\n<div id=\"attachment_24626\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.billboard.com\/biz\/articles\/news\/digital-and-mobile\/6524475\/pandora-joins-handful-of-apple-watchs-launch-ready\"><img aria-describedby=\"caption-attachment-24626\" loading=\"lazy\" class=\"wp-image-24626 size-full\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/apple-watch-icons-650.jpg\" alt=\"Apple Watch Promotional Photo (Courtesy of Billboard)\" width=\"650\" height=\"430\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/apple-watch-icons-650.jpg 650w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/apple-watch-icons-650-300x198.jpg 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/apple-watch-icons-650-453x300.jpg 453w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><p id=\"caption-attachment-24626\" class=\"wp-caption-text\">Apple Watch Promotional Photo <a href=\"http:\/\/www.billboard.com\/biz\/articles\/news\/digital-and-mobile\/6524475\/pandora-joins-handful-of-apple-watchs-launch-ready\" target=\"_blank\">[15]<\/a><br \/> (Courtesy of Billboard)<\/p><\/div>\n<p style=\"text-align: center\"><span style=\"text-decoration: underline\"><strong>Financials<\/strong><\/span><\/p>\n<p>On December 31st, 2014 Pandora released their <a title=\"End of the Year Financial Reports - 2014\" href=\"http:\/\/press.pandora.com\/phoenix.zhtml?c=251764&amp;p=irol-newsArticle&amp;ID=2014240\" target=\"_blank\">end of the year Financial reports<\/a>.\u00a0 The report showed a trend that Pandora\u2019s year-over-year mobile and local advertising revenue both grew from 2013.\u00a0 Local advertising revenue was $152.9 million (155% increase\u00a0from 2013), and mobile revenue alone accounted for $712 million (a large portion of Pandora\u2019s total $920.8 million 2013 total revenue) which also was a 58% increase from 2013<a title=\"Pandora 2014 End of Year Financials\" href=\"http:\/\/press.pandora.com\/phoenix.zhtml?c=251764&amp;p=irol-newsArticle&amp;ID=2014240\" target=\"_blank\">(9)<\/a>.<\/p>\n<p>Pandora accredits this success to the fact that 2014 was the highest year of mobile monetization in company history.\u00a0 Pandora\u2019s 2015 Q1 financial report will be reported publicly on April 24th, 2015.<\/p>\n<p style=\"text-align: center\"><strong><span style=\"text-decoration: underline\">Competition<\/span><\/strong><\/p>\n<p>Today Pandora\u2019s primary competitors include <a title=\"Spotify\" href=\"http:\/\/www.spotify.com\" target=\"_blank\">Spotify<\/a>, <a title=\"iHeartMedia\" href=\"http:\/\/www.iheartmedia.com\/Pages\/Home.aspx\" target=\"_blank\">iHeart Media<\/a>, <a title=\"Apple\" href=\"http:\/\/www.apple.com\" target=\"_blank\">iTunes Radio<\/a>, and <a title=\"Sirius XM\" href=\"http:\/\/www.siriusxm.com\" target=\"_blank\">Sirius XM<\/a> to name a few.\u00a0 Although each of these services differ slightly, Pandora is still the leader in total users of all of these streaming services<a title=\"Pandora Users\" href=\"http:\/\/www.statista.com\/statistics\/190989\/active-users-of-music-streaming-service-pandora-since-2009\/\" target=\"_blank\">(3)<\/a>.<\/p>\n<p>Additionally, two new companies have been in the music streaming service news recently.\u00a0 The first being Jay-Z\u2019s newly launched music streaming service <a title=\"Tidal\" href=\"http:\/\/www.tidal.com\" target=\"_blank\">Tidal<\/a>, and the second being Apple\u2019s currently unnamed and soon to launch streaming service. \u00a0Tidal launched March 30th, 2015<a title=\"Billboard - Tidal Launch\" href=\"http:\/\/www.billboard.com\/articles\/news\/6509498\/jay-z-tidal-launch-artist-stakeholders\" target=\"_blank\">(12)<\/a> following a $56 million acquisition by artist Jay-Z of the parent-company Aspiro<a title=\"Aspiro Yahoo Finance\" href=\"http:\/\/finance.yahoo.com\/news\/aspiro-statement-aspiro-independent-bid-072800001.html\" target=\"_blank\">(13)<\/a>. \u00a0Tidal is unique because unlike Pandora and Spotify, Tidal has two paid monthly subscription tiers with no option of free listening for the user. \u00a0With only 500,000 users at launch it is unclear if Tidal will be a future\u00a0competitor.<\/p>\n<p><div id=\"attachment_24866\" style=\"width: 3950px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-24866\" loading=\"lazy\" class=\"wp-image-24866 size-full\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/468162994-copy.jpg\" alt=\"At the Tidal launch on March 30th, 2015 artists Alicia Keys, Arcade Fire, Beyonce, Calvin Harris, Christ Martin of Coldplay, Daft Punk, Deadmau5, Jack White, Jason Aldean, J.Cole, Jay-Z, Kanye West, Madonna, Nicki Minaj, Rihanna, and Usher signing the company's constitution.\" width=\"3940\" height=\"2141\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/468162994-copy.jpg 3940w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/468162994-copy-300x163.jpg 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/468162994-copy-1024x556.jpg 1024w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/468162994-copy-500x272.jpg 500w\" sizes=\"(max-width: 3940px) 100vw, 3940px\" \/><p id=\"caption-attachment-24866\" class=\"wp-caption-text\">Various A list artists at the Tidal launch event on March 30th, 2015 in New York City. (Courtesy of New York Post) <a href=\"http:\/\/nypost.com\/2015\/04\/01\/sprint-softbank-purchase-stake-in-jay-zs-tidal\/\" target=\"_blank\">[16]<\/a><\/p><\/div>In August of 2015, Apple acquired\u00a0<a title=\"Beats Music\" href=\"http:\/\/www.beatsmusic.com\" target=\"_blank\">Beats Music<\/a> for $404\u00a0million dollars<a title=\"Forbes - Apple Buys Beats\" href=\"http:\/\/www.forbes.com\/sites\/amitchowdhry\/2014\/08\/01\/apple-finalizes-beats-deal-after-paying-vivendi-404-million\/\" target=\"_blank\">(17)<\/a>.\u00a0 Currently there has been\u00a0much speculation as to what Apple is planning to do with\u00a0their\u00a0service and when it will launch, however there are a few factors to keep in mind:<\/p>\n<ul>\n<li>First the acquisition of Beats Music has brought Apple music taste makers like Jimmi Iovine (former CEO of Interscope Records), Andre \u201cDr. Dre\u201d Young (founder of Beats Music), and Zane Lowe of BBC Radio 1. \u00a0Potential for more human music curation.<\/li>\n<li>Secondly, Apple as of 2013 had a\u00a0user base of 500\u00a0million paid users<a title=\"Apple 500 Million Users\" href=\"http:\/\/appleinsider.com\/articles\/13\/06\/04\/apples-500m-user-accounts-second-only-to-facebook-viewed-as-key-driver-of-future-growth\" target=\"_blank\">(18)<\/a>, which since has no doubt increased, allowing them to potentially launch a music streaming\u00a0service with an unprecedented initial\u00a0user base.<\/li>\n<\/ul>\n<p style=\"text-align: center\"><strong><span style=\"text-decoration: underline\">Future<\/span><\/strong><\/p>\n<p style=\"text-align: left\">Pandora is in the fortunate position where it is a\u00a0pioneer of music streaming, in a market becoming\u00a0oversaturated with competitors.\u00a0 Pandora sets itself aside by possessing the most users of any of these services, 81.5 million users, and by having a unique streaming service \/ business model.\u00a0 With all this said, Pandora recently has begun\u00a0entering the live entertainment, fan interaction, and brand sponsorships parts of the music industry.<\/p>\n<p style=\"text-align: left\">For the 4th year in a row, Pandora has sponsored an event held an event at Austin, TX during the <a title=\"South By Southwest Music fest\" href=\"http:\/\/sxsw.com\" target=\"_blank\">South by Southwest Music Festival<\/a>.<\/p>\n<div id=\"attachment_25254\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/BgyQFrNCUAA-Rqr-580x580.jpg\"><img aria-describedby=\"caption-attachment-25254\" loading=\"lazy\" class=\"wp-image-25254 size-medium\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/BgyQFrNCUAA-Rqr-580x580-300x300.jpg\" alt=\"2014 Pandora Discovery Den admat (courtesy of mxdwn.com)\" width=\"300\" height=\"300\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/BgyQFrNCUAA-Rqr-580x580-300x300.jpg 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/BgyQFrNCUAA-Rqr-580x580-150x150.jpg 150w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/03\/BgyQFrNCUAA-Rqr-580x580.jpg 580w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-25254\" class=\"wp-caption-text\">2014 Pandora Discovery Den admat (courtesy of mxdwn.com) <a href=\"http:\/\/music.mxdwn.com\/2014\/02\/28\/news\/pandora-discovery-den-sxsw-2014-parties-announced-featuring-tyler-the-creator-and-lucinda-williams\/\" target=\"_blank\">[19]<\/a><\/p><\/div>\n<p style=\"text-align: left\">\u00a0 Called \u201cThe Pandora Discovery Den\u201d, Pandora selected over 35 current notable musicians from the genres of electronic, hip-hop \/ R&amp;B, and rock. Held over 4 days, Pandora was able to showcase many up and coming artists that are featured and heavily streamed on Pandora.\u00a0 Each day is a new genre, and all performances were broadcasted live on Pandora\u2019s web &amp; mobile outlets.\u00a0 This event allowed fan interaction for those attending South by Southwest as well as fan interaction for those who couldn\u2019t attend the fest but lived vicariously through the live broadcast.<\/p>\n<p style=\"text-align: left\">Additionally, Pandora continued this fan interaction on January 30th, 2015 Pandora continued its fan interaction by presenting a live stream of Jack White\u2019s sold-out performance at Madison Square Garden.\u00a0 In anticipation of the live stream Pandora, in conjunction with Jack White\u2019s record label Third Man Records, curated a Jack White digital mixtape that was exclusively available to Pandora users.\u00a0 The live stream was made available for 72 hours after The Madison Square Garden show, again allowing Pandora fans to vicariously experience the concert<a title=\"Pandora Press - Jack White MSG\" href=\"http:\/\/press.pandora.com\/phoenix.zhtml?c=251764&amp;p=irol-newsArticle&amp;ID=2010057\" target=\"_blank\">(20)<\/a>. \u00a0The below clip<a title=\"Jack White Interview (Preview)\" href=\"https:\/\/www.youtube.com\/watch?v=1i_J3ugWt9A\" target=\"_blank\">(21)\u00a0<\/a>shows Jordan Klepper interviewing Jack White speaking about his upcoming MSG show; an example of additional\u00a0content created by Pandora that was \u00a0used exclusively during this\u00a0campaign.<\/p>\n<p><iframe loading=\"lazy\" width=\"584\" height=\"329\" src=\"https:\/\/www.youtube.com\/embed\/1i_J3ugWt9A?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: left\">Finally Pandora in early April, in\u00a0a joint venture with <a title=\"AEG Live\" href=\"http:\/\/www.aeglive.com\" target=\"_blank\">AEG Live\u2019s Concerts West<\/a>, announced an official tour pre-sale for the Rolling Stone\u2019s upcoming ZIP CODE tour exclusively through Pandora.\u00a0 Pandora users were given access to pre-sale tickets 4 days before the general sale began on April 13th, 2015<a title=\"Pandora Press - Rolling Stones Presale\" href=\"http:\/\/press.pandora.com\/phoenix.zhtml?c=251764&amp;p=irol-newsArticle&amp;ID=2033528\" target=\"_blank\">(22)<\/a>.\u00a0 And Pandora again created\u00a0a digital mixtape of songs hand selected\u00a0by members of the Rolling Stones themselves.\u00a0 This campaign was beneficial to both parties, and offered\u00a0Pandora increased outreach with their fans, establish a relationship with major concert promoter <a title=\"AEG Live\" href=\"http:\/\/www.aeglive.com\" target=\"_blank\">AEG Live<\/a>, as well as continued their pursuit of the\u00a0live entertainment market.<\/p>\n<p>All three of these events show the future direction <a title=\"PANDORA\" href=\"http:\/\/www.pandora.com\" target=\"_blank\">Pandora<\/a> as a company is currently moving towards.\u00a0 Pandora will continue the success of their already well established streaming service, while\u00a0developing the company to include new outlets within their business model.<\/p>\n<p style=\"text-align: center\"><strong><span style=\"text-decoration: underline\">Sources<\/span><\/strong><\/p>\n<p style=\"text-align: left\">\u00a0(1) &#8211; <a href=\"http:\/\/press.pandora.com\/phoenix.zhtml?c=251764&amp;p=irol-logos\" target=\"_blank\">Pandora Logo<\/a>\u00a0&#8211; <em>press.pandora.com<\/em>\u00a0&#8211; RT: 4\/17\/2015<\/p>\n<p style=\"text-align: left\">(2) &#8211; <a href=\"http:\/\/press.pandora.com\/phoenix.zhtml?c=251764&amp;p=irol-logos\" target=\"_blank\">Pandora App Logo<\/a>\u00a0&#8211; <em>press.pandora.com<\/em>\u00a0&#8211; RT: 4\/17\/2015<\/p>\n<p style=\"text-align: left\">(3) &#8211; <a href=\"http:\/\/www.statista.com\/statistics\/190989\/active-users-of-music-streaming-service-pandora-since-2009\/\" target=\"_blank\">Pandora User Number<\/a>\u00a0&#8211;\u00a0<em>statista.com\u00a0<\/em>&#8211; RT: 4\/17\/2015<\/p>\n<p style=\"text-align: left\">(4)- <a href=\"http:\/\/www.pandora.com\/one\" target=\"_blank\">Pandora One pricing<\/a>\u00a0&#8211; <em>pandora.com\/one<\/em>\u00a0&#8211; RT: 4\/17\/2015<\/p>\n<p style=\"text-align: left\">(5) &#8211;<a href=\"http:\/\/rightstartups.com\/pandora-selects-the-experience-brian-mcandrews-as-its-new-ceo-747\/\" target=\"_blank\"> Brian McAndrews Headshot<\/a>\u00a0&#8211;\u00a0<em>rightstartups.com\u00a0<\/em>&#8211; RT: 4\/17\/2015<\/p>\n<p style=\"text-align: left\">(6) &#8211; <a href=\"https:\/\/www.chicagoideas.com\/speakers\/69\" target=\"_blank\">Tim Westergren Headshot<\/a>\u00a0&#8211; <em>chicagoideas.com<\/em>\u00a0&#8211; RT: 4\/17\/2015<\/p>\n<p style=\"text-align: left\">(7) &#8211; <a href=\"http:\/\/www.thedeal.com\/content\/tmt\/linkedin-ma-chief-sara-clemens-on-strategy.php\" target=\"_blank\">Sara Clemens Headshot<\/a>\u00a0&#8211;<em>\u00a0thedeal.com<\/em>\u00a0&#8211; RT: 4\/17\/2015<\/p>\n<p style=\"text-align: left\">(8) &#8211; <a href=\"https:\/\/press.spotify.com\/us\/information\/\" target=\"_blank\">Spotify User Number<\/a>\u00a0&#8211; <em>press.spotify.com<\/em>\u00a0&#8211; RT: 4\/17\/2015<\/p>\n<p style=\"text-align: left\">(9) &#8211; <a href=\"http:\/\/press.pandora.com\/phoenix.zhtml?c=251764&amp;p=irol-newsArticle&amp;ID=2014240\" target=\"_blank\">Pandora End of the Year Financial Report 2014<\/a>\u00a0&#8211;\u00a0<em>press.pandora.com\u00a0<\/em>&#8211; RT: 4\/17\/2015<\/p>\n<p style=\"text-align: left\">(10) &#8211; <a href=\"https:\/\/gigaom.com\/2010\/01\/12\/pandora-everywhere\/\" target=\"_blank\">SoundExchange Fees<\/a>\u00a0&#8211; <em>gigaom.com<\/em>\u00a0&#8211; RT: 4\/17\/2015<\/p>\n<p style=\"text-align: left\">(11) &#8211; <a href=\"http:\/\/www.billboard.com\/biz\/articles\/news\/digital-and-mobile\/6524475\/pandora-joins-handful-of-apple-watchs-launch-ready\" target=\"_blank\">Billboard Apple Watch<\/a>\u00a0&#8211; <em>billboard.com<\/em>\u00a0&#8211; RT: 4\/17\/2015<\/p>\n<p style=\"text-align: left\">(12) &#8211; <a href=\"http:\/\/www.billboard.com\/articles\/news\/6509498\/jay-z-tidal-launch-artist-stakeholders\" target=\"_blank\">Tidal Launch<\/a>\u00a0&#8211; <em>billboard.com\u00a0<\/em>&#8211; RT: 4\/17\/2015<\/p>\n<p style=\"text-align: left\">(13) &#8211; <a href=\"http:\/\/finance.yahoo.com\/news\/aspiro-statement-aspiro-independent-bid-072800001.html\" target=\"_blank\">Aspiro Yahoo Finance<\/a>\u00a0&#8211; <em>yahoo.com\/finance<\/em>\u00a0&#8211; RT: 4\/17\/2015<\/p>\n<p style=\"text-align: left\">(14) &#8211; <a href=\"http:\/\/www.pandora.com\" target=\"_blank\">Pandora Screenshot<\/a>\u00a0&#8211; <em>pandora.com\u00a0<\/em>&#8211; RT: 4\/17\/2015<\/p>\n<p style=\"text-align: left\">(15) &#8211; <a href=\"http:\/\/www.billboard.com\/biz\/articles\/news\/digital-and-mobile\/6524475\/pandora-joins-handful-of-apple-watchs-launch-ready\" target=\"_blank\">Billboard Apple Watch Photo<\/a>\u00a0&#8211; <em>billboard.com<\/em>\u00a0&#8211; RT: 4\/17\/2015<\/p>\n<p style=\"text-align: left\">(16) &#8211; <a href=\"http:\/\/nypost.com\/2015\/04\/01\/sprint-softbank-purchase-stake-in-jay-zs-tidal\/\" target=\"_blank\">Tidal Signing Photo<\/a>\u00a0&#8211; <em>nypost.com<\/em>\u00a0&#8211; RT: 4\/17\/2015<\/p>\n<p style=\"text-align: left\">(17) &#8211; <a href=\"http:\/\/www.forbes.com\/sites\/amitchowdhry\/2014\/08\/01\/apple-finalizes-beats-deal-after-paying-vivendi-404-million\/\" target=\"_blank\">Apple Acquisition of Beats<\/a>\u00a0&#8211;\u00a0<em>forbes.com\u00a0<\/em>&#8211; RT: 4\/17\/2015<\/p>\n<p style=\"text-align: left\">(18) &#8211; <a href=\"http:\/\/appleinsider.com\/articles\/13\/06\/04\/apples-500m-user-accounts-second-only-to-facebook-viewed-as-key-driver-of-future-growth\" target=\"_blank\">Apple 500 Million Users<\/a>\u00a0&#8211; <em>appleinsider.com<\/em>\u00a0&#8211; RT: 4\/17\/2015<\/p>\n<p style=\"text-align: left\">(19) &#8211; <a href=\"http:\/\/music.mxdwn.com\/2014\/02\/28\/news\/pandora-discovery-den-sxsw-2014-parties-announced-featuring-tyler-the-creator-and-lucinda-williams\/\" target=\"_blank\">Pandora SXSW Poster<\/a>\u00a0&#8211; <em>music.mxdwn.com<\/em>\u00a0&#8211; RT: 4\/17\/2015<\/p>\n<p style=\"text-align: left\">(20) &#8211; <a href=\"http:\/\/press.pandora.com\/phoenix.zhtml?c=251764&amp;p=irol-newsArticle&amp;ID=2010057\" target=\"_blank\">Jack White Pandora Press MSG<\/a>\u00a0&#8211; <em>press.pandora.com<\/em>\u00a0&#8211; RT: 4\/17\/2015<\/p>\n<p style=\"text-align: left\">(21) &#8211; <a href=\"https:\/\/www.youtube.com\/watch?v=1i_J3ugWt9A\" target=\"_blank\">Jack White Pandora MSG 72 Hour Stream<\/a>\u00a0&#8211; <em>youtube.com<\/em>\u00a0&#8211; RT: 4\/17\/2015<\/p>\n<p style=\"text-align: left\">(21) &#8211; <a href=\"http:\/\/press.pandora.com\/phoenix.zhtml?c=251764&amp;p=irol-newsArticle&amp;ID=2033528\" target=\"_blank\">Pandora \/ AEG Exclusive Presale<\/a>\u00a0&#8211;\u00a0<em>press.pandora.com\u00a0<\/em>&#8211; RT: 4\/17\/2015<\/p>\n","protected":false},"excerpt":{"rendered":"<p>by\u00a0RICO PEDRAZA Headquarters 2101 Webster Street 16th Floor Oakland, CA 94612 (510) 451-4100 http:\/\/www.pandora.com Company Overview Pandora is currently the largest online music streaming and internet radio company in the world with over 81.5 million users as of December 31st, &hellip; <a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/2015\/03\/25\/pandora-radio-5\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":465,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4421],"tags":[4547,1463,2947,2396,687,4548,3321,1881,1462,4546,1879,1699,4436],"_links":{"self":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/24248"}],"collection":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/users\/465"}],"replies":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/comments?post=24248"}],"version-history":[{"count":65,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/24248\/revisions"}],"predecessor-version":[{"id":25327,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/24248\/revisions\/25327"}],"wp:attachment":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/media?parent=24248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/categories?post=24248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/tags?post=24248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}