
{"id":25426,"date":"2015-09-30T11:39:06","date_gmt":"2015-09-30T15:39:06","guid":{"rendered":"https:\/\/bejone03.expressions.syr.edu\/trf235\/?p=25426"},"modified":"2015-12-01T23:10:06","modified_gmt":"2015-12-02T04:10:06","slug":"comcastnbcu-1","status":"publish","type":"post","link":"https:\/\/bejone03.expressions.syr.edu\/trf235\/2015\/09\/30\/comcastnbcu-1\/","title":{"rendered":"Comcast\/NBCU"},"content":{"rendered":"<pre>Nick Ross<\/pre>\n<div id=\"attachment_26046\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.nbcuniversal.com\/\"><img aria-describedby=\"caption-attachment-26046\" loading=\"lazy\" class=\"size-full wp-image-26046\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/NBCULogoPurpleFull.jpg\" alt=\"NBCUniversal Logo\" width=\"600\" height=\"120\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/NBCULogoPurpleFull.jpg 600w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/NBCULogoPurpleFull-300x60.jpg 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/NBCULogoPurpleFull-500x100.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-26046\" class=\"wp-caption-text\">NBCUniversal Logo (Source: nbcuniversal.com)<a href=\"#_ftn21\">[21]<\/a><\/p><\/div>\n<div class=\"field field-name-body field-type-text-with-summary field-label-hidden view-mode-address_list\">\n<div class=\"field-items\">\n<div class=\"field-item even\">\n<p style=\"text-align: center\">30 Rockefeller Plaza<br \/>\nNew York, NY &#8211; 10112<br \/>\n(212) 664-4444<\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2 style=\"text-align: center\">Who They Are<\/h2>\n<p>NBC Universal is a subsidiary of <a href=\"http:\/\/corporate.comcast.com\/\" target=\"_blank\">Comcast<\/a>\u00a0with this article focusing primarily on the television arm of the NBC Universal family. NBC is perhaps best known for broadcast television which includes <a href=\"http:\/\/www.nbcuniversal.com\/business\/nbc-entertainment\" target=\"_blank\">NBC Entertainment<\/a> (what people think of when they think of shows like <a href=\"http:\/\/www.imdb.com\/title\/tt1266020\/?ref_=nv_sr_1\" target=\"_blank\">Parks and Recreation<\/a>, <a href=\"http:\/\/www.imdb.com\/title\/tt0386676\/?ref_=nv_sr_1\" target=\"_blank\">The Office<\/a>, and <a href=\"http:\/\/www.imdb.com\/title\/tt0496424\/?ref_=nv_sr_1\" target=\"_blank\">30 Rock<\/a>), <a href=\"http:\/\/www.nbcnews.com\/\" target=\"_blank\">NBC News<\/a>, <a href=\"http:\/\/www.nbcsports.com\/\" target=\"_blank\">NBC Sports<\/a>, the <a href=\"http:\/\/nbcolympics.com\/\" target=\"_blank\">NBC Olympics<\/a>, and <a href=\"http:\/\/www.telemundo.com\/\" target=\"_blank\">Telemundo<\/a>. They also have many holdings in cable including <a href=\"http:\/\/www.bravotv.com\/\" target=\"_blank\">Bravo<\/a>, <a href=\"http:\/\/www.cnbc.com\/\" target=\"_blank\">CNBC<\/a>, <a href=\"http:\/\/www.eonline.com\/\" target=\"_blank\">E!<\/a>, the <a href=\"http:\/\/www.esquire.com\/\" target=\"_blank\">Esquire Network<\/a>, the <a href=\"http:\/\/www.golfchannel.com\/\" target=\"_blank\">Golf Channel<\/a>, <a href=\"http:\/\/www.msnbc.com\/\" target=\"_blank\">MSNBC<\/a>, NBC Sports Network, <a href=\"http:\/\/www.oxygen.com\/\" target=\"_blank\">Oxygen<\/a>, <a href=\"http:\/\/www.syfy.com\/\" target=\"_blank\">Syfy<\/a>, <a href=\"http:\/\/www.weather.com\/\" target=\"_blank\">The Weather Channel<\/a>, and the <a href=\"http:\/\/www.usanetwork.com\/\" target=\"_blank\">USA Network<\/a>. NBCU also owns three TV production studios which include <a href=\"http:\/\/www.nbcuniversal.com\/business\/universal-television\" target=\"_blank\">Universal Television<\/a>, <a href=\"http:\/\/www.nbcuniversal.com\/business\/universal-cable-productions\" target=\"_blank\">Universal Cable Productions<\/a>, and <a href=\"http:\/\/www.telemundostudios.com\/\" target=\"_blank\">Telemundo Studios<\/a>. Beyond the network level of the company, NBCU also has various regional television holdings. They own twenty-eight NBC and Telemundo local stations as well as ten NBC sports regional networks across the country. NBCU is also a partner in the video streaming site <a href=\"http:\/\/www.hulu.com\" target=\"_blank\">Hulu<\/a>.<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a><\/p>\n<div id=\"attachment_26208\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/nbcuniversal1.jpg\"><img aria-describedby=\"caption-attachment-26208\" loading=\"lazy\" class=\"size-full wp-image-26208\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/nbcuniversal1.jpg\" alt=\"Logos of NBCU holdings\" width=\"500\" height=\"173\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/nbcuniversal1.jpg 500w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/nbcuniversal1-300x104.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><p id=\"caption-attachment-26208\" class=\"wp-caption-text\">NBCU Holdings (Source: tvmediainsights.com) <a href=\"#_ftn23\">[23]<\/a><\/p><\/div>\n<h2 style=\"text-align: center\">Key Executives <a href=\"#_ftn1\">[1]<\/a><\/h2>\n<div id=\"attachment_26393\" style=\"width: 155px\" class=\"wp-caption alignright\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/MattBond.jpg\"><img aria-describedby=\"caption-attachment-26393\" loading=\"lazy\" class=\"size-full wp-image-26393\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/MattBond.jpg\" alt=\"Matt Bond Chairman, Content Distribution\" width=\"145\" height=\"145\" \/><\/a><p id=\"caption-attachment-26393\" class=\"wp-caption-text\">Matt Bond<br \/>Chairman, Content Distribution<\/p><\/div>\n<div id=\"attachment_26394\" style=\"width: 155px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/SteveBurke.jpg\"><img aria-describedby=\"caption-attachment-26394\" loading=\"lazy\" class=\"size-full wp-image-26394\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/SteveBurke.jpg\" alt=\"Steve Burke CEO\" width=\"145\" height=\"145\" \/><\/a><p id=\"caption-attachment-26394\" class=\"wp-caption-text\">Steve Burke<br \/>CEO<\/p><\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_26391\" style=\"width: 155px\" class=\"wp-caption alignright\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/PatriciaFillKrushel.jpg\"><img aria-describedby=\"caption-attachment-26391\" loading=\"lazy\" class=\"size-full wp-image-26391\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/PatriciaFillKrushel.jpg\" alt=\"Patricia Fili-Krushel Executive Vice President\" width=\"145\" height=\"145\" \/><\/a><p id=\"caption-attachment-26391\" class=\"wp-caption-text\">Patricia Fili-Krushel<br \/>Executive Vice President<\/p><\/div>\n<div id=\"attachment_26392\" style=\"width: 155px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/CesarConde.jpg\"><img aria-describedby=\"caption-attachment-26392\" loading=\"lazy\" class=\"size-full wp-image-26392\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/CesarConde.jpg\" alt=\"Cesar Conde Chairman, NBCU International Group &amp; Telemundo Enterprises\" width=\"145\" height=\"145\" \/><\/a><p id=\"caption-attachment-26392\" class=\"wp-caption-text\">Cesar Conde<br \/>Chairman, NBCU International Group &amp; Telemundo Enterprises<\/p><\/div>\n<div id=\"attachment_26389\" style=\"width: 155px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Robert-Greenblatt.jpg\"><img aria-describedby=\"caption-attachment-26389\" loading=\"lazy\" class=\"size-full wp-image-26389\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Robert-Greenblatt.jpg\" alt=\"Robert Greenblatt Chairman, NBC Entertainment\" width=\"145\" height=\"145\" \/><\/a><p id=\"caption-attachment-26389\" class=\"wp-caption-text\">Robert Greenblatt<br \/>Chairman, NBC Entertainment<\/p><\/div>\n<h2 style=\"text-align: center\">History<\/h2>\n<p><div id=\"attachment_26212\" style=\"width: 282px\" class=\"wp-caption alignright\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/NBCLogoHistory.jpg\"><img aria-describedby=\"caption-attachment-26212\" loading=\"lazy\" class=\"size-medium wp-image-26212\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/NBCLogoHistory-272x300.jpg\" alt=\"History of NBC Logos\" width=\"272\" height=\"300\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/NBCLogoHistory-272x300.jpg 272w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/NBCLogoHistory-929x1024.jpg 929w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/NBCLogoHistory.jpg 1022w\" sizes=\"(max-width: 272px) 100vw, 272px\" \/><\/a><p id=\"caption-attachment-26212\" class=\"wp-caption-text\">NBC History (Source: Rocketland Photography\/Pinterest) <a href=\"#_ftn24\">[24]<\/a><\/p><\/div>NBC Universal traces its roots to the National Broadcasting Company. NBC was founded in 1926 as a radio broadcasting company by the <a href=\"http:\/\/www.rca.com\/about\" target=\"_blank\">Radio Corporation of America<\/a> (RCA).<a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a> NBC is the oldest major broadcast network in the United States. They began television broadcasts in the late 1930s as one of the first major television networks. NBC Universal was formed when NBC and Universal merged in 2004.<a href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a> The new company was owned by <a href=\"http:\/\/www.ge.com\/\" target=\"_blank\">General Electric<\/a> and <a href=\"http:\/\/www.vivendi.com\/home\/\" target=\"_blank\">Vivendi<\/a>. Then, in 2009, Comcast announced plans to buy a controlling 51% stake in NBCU. <a href=\"#_ftn4\" name=\"_ftnref4\">[4]<\/a> The deal went through and GE owned 49% of the company following the acquisition. In March of 2013, GE divested its stake resulting in Comcast owning 100% of the company. <a href=\"#_ftn5\" name=\"_ftnref5\">[5]<\/a> Comcast continues to own the entirety of NBC Universal to this day.<\/p>\n<h2 style=\"text-align: center\">Financial<\/h2>\n<p>Comcast stock has been on the rise over the past three months. As a whole, the stock has climbed by about $5. In their 2015 Quarter 3 earnings report on October 27, NBC Universal has also been doing well as part of the Comcast portfolio.<a href=\"#_ftn6\" name=\"_ftnref6\">[6]<\/a> NBCU revenue increased 20.8% and NBC ranked as number one among adults 18-49 for the fifth summer in a row. NBC also won the opening two weeks of the broadcast season for the fourth straight year among adults 18-49.<\/p>\n<div id=\"attachment_26198\" style=\"width: 576px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.google.com\/finance?q=NASDAQ:CMCSA\"><img aria-describedby=\"caption-attachment-26198\" loading=\"lazy\" class=\"size-full wp-image-26198\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/GoogleFinance-NBCU.png\" alt=\"Stock price chart for Comcast over the past three months.\" width=\"566\" height=\"506\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/GoogleFinance-NBCU.png 566w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/GoogleFinance-NBCU-300x268.png 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/GoogleFinance-NBCU-336x300.png 336w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/a><p id=\"caption-attachment-26198\" class=\"wp-caption-text\">Comcast stock prices over the past three months. (Source: Google\/Yahoo Finance)<a href=\"#_ftn22\">[22]<\/a><\/p><\/div>\n<h1 style=\"text-align: center\">What\u2019s New for NBCU<\/h1>\n<h2 style=\"text-align: center\">Seeso<\/h2>\n<p>The biggest story right now for NBCU is the imminent launch of their new internet streaming comedy service called Seeso. The service launches on December 3 in a public beta.<a href=\"#_ftn7\" name=\"_ftnref7\">[7]<\/a> Users will be able to sign up with an e-mail address and the service will be free for the first month. After this initial beta, the service will cost just $3.99 per month.<a href=\"#_ftn8\" name=\"_ftnref8\">[8]<\/a> Rather than targeting broader demographics as services like <a href=\"http:\/\/www.netflix.com\" target=\"_blank\">Netflix<\/a> or <a href=\"http:\/\/www.amazon.com\/Prime-Instant-Video\/b?node=2676882011\" target=\"_blank\">Amazon Prime<\/a> do, Seeso aims to target a more narrow market: comedy fans. NBC hopes to use the service to mine the value of its comedy programming like <em><a href=\"http:\/\/www.imdb.com\/title\/tt0072562\/?ref_=nv_sr_1\" target=\"_blank\">Saturday Night Live<\/a><\/em>, and all of its late-night comedy programming.<a href=\"#_ftn9\" name=\"_ftnref9\">[9]<\/a> This service won\u2019t just recycle content that\u2019s already aired, however. Its biggest selling point is the original content. The service will launch with 20 original programs in its first year alone. <a href=\"http:\/\/www.imdb.com\/name\/nm1363595\/?ref_=nv_sr_1\" target=\"_blank\">Dan Harmon<\/a>, best known for creating NBC\u2019s <em><a href=\"http:\/\/www.imdb.com\/title\/tt1439629\/?ref_=nv_sr_1\" target=\"_blank\">Community<\/a> <\/em>and <a href=\"http:\/\/www.adultswim.com\/\" target=\"_blank\">Adult Swim<\/a>\u2019s <em><a href=\"http:\/\/www.imdb.com\/title\/tt2861424\/?ref_=nv_sr_1\" target=\"_blank\">Rick and Morty<\/a>,<\/em><a href=\"#_ftn10\" name=\"_ftnref10\">[10]<\/a> will be a driving force behind the creation of original content for Seeso.<a href=\"#_ftn9\">[9]<\/a> Beta members will also get access to a live stand-up comedy special \u201cThe Guest List: Live From The Barrel House\u201d which will stream on December 8<sup>th<\/sup>, exclusively on Seeso.7 NBCU mentions that the service will be available in full in January including access to connected devices, however it does not specify which devices (<a href=\"http:\/\/www.apple.com\/tv\/\" target=\"_blank\">AppleTV<\/a>, <a href=\"https:\/\/www.roku.com\/\" target=\"_blank\">Roku<\/a>, <a href=\"http:\/\/www.amazon.com\/Amazon-DV83YW-Fire-TV\/dp\/B00U3FPN4U\" target=\"_blank\">Amazon FireTV<\/a>, etc.) it will be available on.<\/p>\n<p><iframe loading=\"lazy\" width=\"584\" height=\"329\" src=\"https:\/\/www.youtube.com\/embed\/X8UGdbX2LH0?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><em>Video: NBCU\/Seeso <a href=\"#_ftn7\">[7]<\/a><\/em><\/p>\n<h2 style=\"text-align: center\">Expanded Streaming Options<\/h2>\n<p><div id=\"attachment_26366\" style=\"width: 262px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/AMZFireTV.jpg\"><img aria-describedby=\"caption-attachment-26366\" loading=\"lazy\" class=\" wp-image-26366\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/AMZFireTV-300x213.jpg\" alt=\"Amazon Fire TV device with interface\" width=\"252\" height=\"182\" \/><\/a><p id=\"caption-attachment-26366\" class=\"wp-caption-text\">Amazon&#8217;s Fire TV (Source: idownloadblog.com) <a href=\"#_ftn25\">[25]<\/a><\/p><\/div>Over-the-top services are the story right now for NBCUniversal. In October, Amazon and NBCU were rumored to be in talks about creating a live-streaming option on Amazon\u2019s popular Fire TV platform for NBC content.<a href=\"#_ftn11\" name=\"_ftnref11\">[11]<\/a> The option would allow users to access NBC content live as well as on-demand via Amazon\u2019s set top box. Nothing has yet been confirmed by either Amazon or NBCU, however just a few weeks ago, <a href=\"http:\/\/www.cbs.com\/\" target=\"_blank\">CBS<\/a> launched its \u201cAll Access\u201d service which allows for CBS on-demand and live content on the Fire TV.<a href=\"#_ftn12\" name=\"_ftnref12\">[12]<\/a> It is more than likely that NBC will be soon to follow. Important to note is that NBC News already has an Amazon Fire TV app which allows for viewing of live and on-demand content, but this applies only to news content.<a href=\"#_ftn13\" name=\"_ftnref13\">[13]<\/a> It does not include NBC\u2019s vast collection of entertainment content. The rumored new application would allow for the entire NBC collection as well as expanded live programming options.<\/p>\n<h1 style=\"text-align: center\">Fall TV Lineup\/Cancellations<\/h1>\n<p><div id=\"attachment_26369\" style=\"width: 216px\" class=\"wp-caption alignright\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/PlayerPoster.jpg\"><img aria-describedby=\"caption-attachment-26369\" loading=\"lazy\" class=\"size-medium wp-image-26369\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/PlayerPoster-206x300.jpg\" alt=\"Poster for NBC's The Player\" width=\"206\" height=\"300\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/PlayerPoster-206x300.jpg 206w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/PlayerPoster.jpg 617w\" sizes=\"(max-width: 206px) 100vw, 206px\" \/><\/a><p id=\"caption-attachment-26369\" class=\"wp-caption-text\">The Player Poster (Source: NBCUniversal) <a href=\"#_ftn26\">[26]<\/a><\/p><\/div>As NBC looked forward at the beginning of its fall season, they were counting on old, reliable shows to bring them the numbers they\u2019d gotten in the past. As usual, <em><a href=\"http:\/\/www.imdb.com\/title\/tt1839337\/?ref_=fn_al_tt_1\" target=\"_blank\">The Voice<\/a>, <a href=\"http:\/\/www.imdb.com\/title\/tt0429318\/?ref_=nv_sr_1\" target=\"_blank\">The Biggest Loser<\/a>, <\/em>and<em> <a href=\"http:\/\/www.imdb.com\/title\/tt0103396\/?ref_=nv_sr_1\" target=\"_blank\">Dateline<\/a> <\/em>returned as perennially successful programs.<a href=\"#_ftn14\" name=\"_ftnref14\">[14]<\/a> <a href=\"http:\/\/www.imdb.com\/title\/tt0905590\/?ref_=fn_al_tt_1\" target=\"_blank\">Sunday Night Football<\/a> also continues to be number one in primetime ratings and will continue to be broadcast through the fall season. NBC\u2019s fall slate of shows, however, has seen relatively low ratings across the board.<a href=\"#_ftn15\" name=\"_ftnref15\">[15]<\/a> <em><a href=\"http:\/\/www.imdb.com\/title\/tt4474310\/?ref_=nv_sr_1\" target=\"_blank\">The Player<\/a><\/em>, receiving a dismal 0.83 rating, already had its order reduced from thirteen episodes to nine before being cancelled.<a href=\"#_ftn16\" name=\"_ftnref16\">[16]<\/a> <em><a href=\"http:\/\/www.imdb.com\/title\/tt4481248\/?ref_=nv_sr_1\" target=\"_blank\">Truth Be Told<\/a> <\/em>(0.63) and <em><a href=\"http:\/\/www.imdb.com\/title\/tt2788780\/?ref_=nv_sr_1\" target=\"_blank\">Undateable<\/a> <\/em>(0.77) are already airing Friday nights and are likely next on the NBC chopping block. <a href=\"http:\/\/www.imdb.com\/title\/tt1830617\/?ref_=nv_sr_1\" target=\"_blank\">Grimm<\/a> is pulling a 0.98 rating on Fridays and is still hanging on in its fifth season. No word yet on its cancellation.<\/p>\n<h2 style=\"text-align: center\"><strong>The Wiz! Live<\/strong><\/h2>\n<p><div id=\"attachment_26375\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Wiz_Lion.jpg\"><img aria-describedby=\"caption-attachment-26375\" loading=\"lazy\" class=\"size-medium wp-image-26375\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Wiz_Lion-300x200.jpg\" alt=\"David Alan Grier as the Cowardly Lion from NBC's The Wiz Live\" width=\"300\" height=\"200\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Wiz_Lion-300x200.jpg 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Wiz_Lion-450x300.jpg 450w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Wiz_Lion.jpg 642w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-26375\" class=\"wp-caption-text\">David Alan Grier as the Cowardly Lion (Source: NBCU\/AdAge) <a href=\"#_ftn19\">[19]<\/a><\/p><\/div>Well known for its past live events, NBC is now producing <em>The Wiz! Live <\/em>to air on December 3<sup>rd<\/sup>.<a href=\"#_ftn17\" name=\"_ftnref17\">[17]<\/a> In the past, NBC has produced <em><a href=\"http:\/\/www.imdb.com\/title\/tt3972398\/?ref_=nv_sr_1\" target=\"_blank\">Peter Pan Live<\/a><\/em>, and <em><a href=\"http:\/\/www.imdb.com\/title\/tt3141866\/?ref_=nv_sr_1\" target=\"_blank\">The Sound of Music Live<\/a> <\/em>to fairly good ratings (2.4 and 4.6 respectively<a href=\"#_ftn18\" name=\"_ftnref18\">[18]<\/a>) and they hope to capitalize on this \u201clive event\u201d success with <em>The Wiz!<\/em>. Starring <a href=\"http:\/\/www.imdb.com\/name\/nm0001451\/?ref_=nv_sr_1\" target=\"_blank\">Queen Latifah<\/a>, <a href=\"http:\/\/www.imdb.com\/name\/nm0004763\/?ref_=nv_sr_1\">Mary J. Blige<\/a>, <a href=\"http:\/\/www.imdb.com\/name\/nm0004979\/?ref_=nv_sr_1\">David Alan Grier<\/a>, <a href=\"http:\/\/www.imdb.com\/name\/nm0590196\/?ref_=nv_sr_1\">Stephanie Mills<\/a>, <a href=\"http:\/\/www.imdb.com\/name\/nm0996669\/?ref_=nv_sr_1\">Common<\/a>, and newcomer <a href=\"http:\/\/www.imdb.com\/name\/nm7068863\/?ref_=nv_sr_1\">Shanice Williams<\/a> as Dorothy, the star power is there for a good event.<a href=\"#_ftn19\" name=\"_ftnref19\">[19]<\/a> NBC has also secured a variety of sponsorships for the broadcast with some of the same sponsors who funded past live events returning again. The live event should have very little in the way of competition in its Thursday night time slot.<\/p>\n<h2 style=\"text-align: center\"><strong>Macy\u2019s Thanksgiving Day Parade<\/strong><\/h2>\n<p>A perennial ratings boon for NBC, the annual Macy\u2019s Thanksgiving Day parade did not disappoint in 2015. The three-hour event drew a 12.6 rating, the highest of any program all season.<a href=\"#_ftn20\" name=\"_ftnref20\">[20]<\/a> The broadcast also pulled in a 7.0 rating among adults 18-49 which is up slightly from the previous year\u2019s broadcast.<\/p>\n<div id=\"attachment_26378\" style=\"width: 369px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/macys-thanksgiving-parade.jpg\"><img aria-describedby=\"caption-attachment-26378\" loading=\"lazy\" class=\" wp-image-26378\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/macys-thanksgiving-parade-300x200.jpg\" alt=\"Shot of the street at the Macy's Thanksgiving Day Parade\" width=\"359\" height=\"244\" \/><\/a><p id=\"caption-attachment-26378\" class=\"wp-caption-text\">Macy&#8217;s Thanksgiving Day Parade (Source: forthemommas.com) <a href=\"#_ftn27\">[27]<\/a><\/p><\/div>\n<h3>Footnotes<\/h3>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a>\u00a0<em>NBC Universal Business &#8211; Corporate Site.<\/em> Retrieved November 30, 2015.\u00a0<a href=\"http:\/\/www.nbcuniversal.com\/business\/\">http:\/\/www.nbcuniversal.com\/business\/<\/a><\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a>\u00a0Various Authors. September 1926. <em>Announcing The National Broadcasting Company, Inc.<\/em> Retrieved November 30, 2015.\u00a0<a href=\"http:\/\/earlyradiohistory.us\/1926nbc.htm\">http:\/\/earlyradiohistory.us\/1926nbc.htm<\/a><\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> <em>NBC Universal Careers &#8211; Credo &amp; History.\u00a0<\/em>Retrieved December 1, 2015.\u00a0<a href=\"http:\/\/www.nbcunicareers.com\/our-company\/credo-history\">http:\/\/www.nbcunicareers.com\/our-company\/credo-history<\/a><\/p>\n<p><a href=\"#_ftnref4\" name=\"_ftn4\">[4]<\/a>\u00a0Goldman, David. December 3, 2009.\u00a0<em>GE, Comcast announce joint NBC deal.<\/em> Retrieved November 30, 2015.\u00a0<a href=\"http:\/\/money.cnn.com\/2009\/12\/03\/news\/companies\/comcast_nbc\/index.htm\">http:\/\/money.cnn.com\/2009\/12\/03\/news\/companies\/comcast_nbc\/index.htm<\/a><\/p>\n<p><a href=\"#_ftnref5\" name=\"_ftn5\">[5]<\/a>\u00a0Lieberman, David. March 19, 2013.\u00a0<em>Comcast Completes Acquisition Of GE\u2019s 49% Stake In NBCUniversal.\u00a0<\/em>Retrieved November 30, 2015.\u00a0<a href=\"http:\/\/deadline.com\/2013\/03\/comcast-completes-acquisition-nbcuniversal-457181\/\">http:\/\/deadline.com\/2013\/03\/comcast-completes-acquisition-nbcuniversal-457181\/<\/a><\/p>\n<p><a href=\"#_ftnref6\" name=\"_ftn6\">[6]<\/a>\u00a0October 27, 2015.\u00a0<em>COMCAST REPORTS 3RD QUARTER 2015 RESULTS.\u00a0<\/em>Retrieved November 30, 2015.\u00a0<a href=\"http:\/\/www.cmcsa.com\/releasedetail.cfm?ReleaseID=938550\">http:\/\/www.cmcsa.com\/releasedetail.cfm?ReleaseID=938550<\/a><\/p>\n<p><a href=\"#_ftnref7\" name=\"_ftn7\">[7]<\/a> <em>NBCUniversal &#8211; Seeso Is Coming.\u00a0<\/em>Retrieved November 30, 2015.\u00a0<a href=\"http:\/\/www.nbcuniversal.com\/article\/seeso-coming\">http:\/\/www.nbcuniversal.com\/article\/seeso-coming<\/a><\/p>\n<p><a href=\"#_ftnref8\" name=\"_ftn8\">[8]<\/a>\u00a0Jarvey, Natalie.\u00a0October 15, 2015.<em>\u00a0NBCUniversal to Launch Comedy Streaming Service Seeso.<\/em>\u00a0Retrieved December 1, 2015.<em>\u00a0<\/em><a href=\"http:\/\/www.hollywoodreporter.com\/news\/nbcuniversal-launch-comedy-streaming-service-832351\">http:\/\/www.hollywoodreporter.com\/news\/nbcuniversal-launch-comedy-streaming-service-832351<\/a><\/p>\n<p><a href=\"#_ftnref9\" name=\"_ftn9\">[9]<\/a>\u00a0Littleton, Cynthia. October 30, 2015.\u00a0<em>Upright Citizens Brigade, Dan Harmon Drive Originals Strategy For NBCUniversal\u2019s Seeso.\u00a0<\/em>Retrieved December 1, 2015.\u00a0<a href=\"http:\/\/variety.com\/2015\/tv\/news\/dan-harmon-upright-citizens-brigade-nbcuniversal-comedy-seeso-1201630545\/\">http:\/\/variety.com\/2015\/tv\/news\/dan-harmon-upright-citizens-brigade-nbcuniversal-comedy-seeso-1201630545\/<\/a><\/p>\n<p><a href=\"#_ftnref10\" name=\"_ftn10\">[10]<\/a> <em>IMDB Page &#8211; Dan Harmon.\u00a0<\/em>Retrieved November 30, 2015.\u00a0<a href=\"http:\/\/www.imdb.com\/name\/nm1363595\/\">http:\/\/www.imdb.com\/name\/nm1363595\/<\/a><\/p>\n<p><a href=\"#_ftnref11\" name=\"_ftn11\">[11]<\/a>\u00a0Risley, James. October 7, 2015.\u00a0<em>Amazon rumored to be in talks with CBS, NBCUniversal for live streaming TV.<\/em>\u00a0Retrieved November 28, 2015.\u00a0<a href=\"http:\/\/www.geekwire.com\/2015\/amazon-rumored-to-be-in-talks-with-cbs-nbcuniversal-for-live-streaming-tv\/\">http:\/\/www.geekwire.com\/2015\/amazon-rumored-to-be-in-talks-with-cbs-nbcuniversal-for-live-streaming-tv\/<\/a><\/p>\n<p><a href=\"#_ftnref12\" name=\"_ftn12\">[12]<\/a>\u00a0Fingas, Jon. November 23, 2015.\u00a0<em>CBS&#8217; streaming video service comes to Amazon&#8217;s Fire TV.<\/em> Retrieved December 1, 2015.\u00a0<a href=\"http:\/\/www.engadget.com\/2015\/11\/23\/cbs-all-access-on-amazon-fire-tv\/\">http:\/\/www.engadget.com\/2015\/11\/23\/cbs-all-access-on-amazon-fire-tv\/<\/a><\/p>\n<p><a href=\"#_ftnref13\" name=\"_ftn13\">[13]<\/a> <em>Amazon Fire TV Product Page.\u00a0<\/em>Retrieved December 1, 2015.\u00a0<a href=\"http:\/\/www.amazon.com\/Amazon-DV83YW-Fire-TV\/dp\/B00U3FPN4U\">http:\/\/www.amazon.com\/Amazon-DV83YW-Fire-TV\/dp\/B00U3FPN4U<\/a><\/p>\n<p><a href=\"#_ftnref14\" name=\"_ftn14\">[14]<\/a>\u00a0Kissell, Rick. June 2, 2014.\u00a0<em>NBC Announces Fall Premiere Dates for New, Returning Series.\u00a0<\/em>Retrieved December 1, 2015.\u00a0<a href=\"http:\/\/variety.com\/2014\/tv\/news\/nbc-announces-fall-premiere-dates-for-new-returning-series-1201207308\/\">http:\/\/variety.com\/2014\/tv\/news\/nbc-announces-fall-premiere-dates-for-new-returning-series-1201207308\/<\/a><\/p>\n<p><a href=\"#_ftnref15\" name=\"_ftn15\">[15]<\/a>\u00a0December 1, 2015.\u00a0<em>NBC Renew\/Cancel standings, week 10: \u2018Grimm\u2019 need not be scared yet.\u00a0<\/em>Retrieved December 1, 2015.\u00a0\u00a0<a href=\"http:\/\/tvbythenumbers.zap2it.com\/2015\/12\/01\/nbc-renewcancel-standings-week-10-grimm-need-not-be-scared-yet\/\">http:\/\/tvbythenumbers.zap2it.com\/2015\/12\/01\/nbc-renewcancel-standings-week-10-grimm-need-not-be-scared-yet\/<\/a><\/p>\n<p><a href=\"#_ftnref16\" name=\"_ftn16\">[16]<\/a>\u00a0Friedlander, Whitney. October 23, 2015.\u00a0<em>NBC Cuts Episode Order for Wesley Snipes Thriller \u2018The Player\u2019.\u00a0<\/em>Retrieved December 1, 2015.\u00a0<a href=\"http:\/\/variety.com\/2015\/tv\/news\/the-player-cancelled-nbc-wesley-snipes-1201621293\/\">http:\/\/variety.com\/2015\/tv\/news\/the-player-cancelled-nbc-wesley-snipes-1201621293\/<\/a><\/p>\n<p><a href=\"#_ftnref17\" name=\"_ftn17\">[17]<\/a> Gajewski, Ryan. November 2, 2015.\u00a0<em>Watch NBC&#8217;s &#8216;The Wiz Live!&#8217; Teaser: &#8220;There Is No Place Like Home&#8221;.\u00a0<\/em>Retrieved December 1, 2015.\u00a0<a href=\"http:\/\/www.hollywoodreporter.com\/live-feed\/watch-nbcs-wiz-live-teaser-836259\">http:\/\/www.hollywoodreporter.com\/live-feed\/watch-nbcs-wiz-live-teaser-836259<\/a><\/p>\n<p><a href=\"#_ftnref18\" name=\"_ftn18\">[18]<\/a>\u00a0Kissell, Rick. December 5, 2014.\u00a0<em>\u2018Peter Pan Live\u2019 Ratings: Not \u2018Sound of Music\u2019 Big But Strong for NBC Thursday.\u00a0<\/em>Retrieved December 1, 2015.\u00a0<a href=\"http:\/\/variety.com\/2014\/tv\/news\/peter-pan-live-ratings-not-sound-of-music-big-but-strong-for-nbc-thursday-1201371871\/\">http:\/\/variety.com\/2014\/tv\/news\/peter-pan-live-ratings-not-sound-of-music-big-but-strong-for-nbc-thursday-1201371871\/<\/a><\/p>\n<p><a href=\"#_ftnref19\" name=\"_ftn19\">[19]<\/a>\u00a0Crupi, Anthony. November 30, 2015.\u00a0<em>NBC&#8217;s &#8216;Wiz&#8217; to Ease On Down the Road with Reddi-Wip.\u00a0<\/em>Retrieved December 1, 2015.\u00a0<a href=\"http:\/\/adage.com\/article\/media\/nbc-ease-road-reddi-wip\/301515\/\">http:\/\/adage.com\/article\/media\/nbc-ease-road-reddi-wip\/301515\/<\/a><\/p>\n<p><a href=\"#_ftnref20\" name=\"_ftn20\">[20]<\/a>\u00a0Porter, Rick. November 27, 2015. <em>Macy\u2019s Thanksgiving parade draws big ratings for NBC.\u00a0<\/em>Retrieved December 1, 2015.\u00a0<a href=\"http:\/\/tvbythenumbers.zap2it.com\/2015\/11\/27\/macys-thanksgiving-parade-draws-big-ratings-for-nbc\/\">http:\/\/tvbythenumbers.zap2it.com\/2015\/11\/27\/macys-thanksgiving-parade-draws-big-ratings-for-nbc\/<\/a><\/p>\n<p><a href=\"#_ftn21\">[21]<\/a>\u00a0<em>NBCUniversal Corporate Website.<\/em>\u00a0Retrieved November 30, 2015.<em>\u00a0<\/em><a href=\"http:\/\/www.nbcuniversal.com\/\">http:\/\/www.nbcuniversal.com\/<\/a><\/p>\n<p><a href=\"#_ftn22\">[22]<\/a>\u00a0<em>Google Finance &#8211; CMCSA.\u00a0<\/em>Retrieved December 1, 2015.\u00a0<a href=\"http:\/\/www.google.com\/finance?q=NASDAQ:CMCSA\">http:\/\/www.google.com\/finance?q=NASDAQ:CMCSA<\/a><\/p>\n<p><a href=\"#_ftn23\">[23]<\/a>\u00a0Berman, Mark. July 15, 2015.\u00a0<em>NBC Universal Portfolio Closes Upfront Selling at a Reported $6 Billion.\u00a0<\/em>Retrieved December 1, 2015.\u00a0<a href=\"http:\/\/www.tvmediainsights.com\/highlights\/nbc-universal-portfolio-closes-upfront-selling-at-a-reported-6-billion\/\">http:\/\/www.tvmediainsights.com\/highlights\/nbc-universal-portfolio-closes-upfront-selling-at-a-reported-6-billion\/<\/a><\/p>\n<p><a href=\"#_ftn24\">[24]<\/a>\u00a0<em>History of NBC Logos &#8211; Pinterest<\/em>. Retrieved December 1, 2015.\u00a0<a href=\"https:\/\/www.pinterest.com\/pin\/401946335463790603\/\">https:\/\/www.pinterest.com\/pin\/401946335463790603\/<\/a><\/p>\n<p><a href=\"#_ftn25\">[25]<\/a>\u00a0Zibreg, Christian. April 2, 2014.\u00a0<em>Amazon unveils its Apple TV competitor: meet the $99 Fire TV set-top box.\u00a0<\/em>Retrieved December 1, 2015.\u00a0<a href=\"http:\/\/www.idownloadblog.com\/2014\/04\/02\/amazon-firetv\/\">http:\/\/www.idownloadblog.com\/2014\/04\/02\/amazon-firetv\/<\/a><\/p>\n<p><a href=\"#_ftn26\">[26]<\/a> Tallerico, Brian. September 21, 2015.\u00a0<em>TV REVIEW: NBC LAUNCHES THREE NEW DRAMAS IN \u201cBLINDSPOT,\u201d \u201cTHE PLAYER,\u201d \u201cHEROES REBORN\u201d.\u00a0<\/em>Retrieved December 1, 2015.\u00a0<a href=\"http:\/\/www.rogerebert.com\/demanders\/tv-review-nbc-launches-three-new-dramas-in-blindspot-the-player-heroes-reborn\">http:\/\/www.rogerebert.com\/demanders\/tv-review-nbc-launches-three-new-dramas-in-blindspot-the-player-heroes-reborn<\/a><\/p>\n<p><a href=\"#_ftn27\">[27]<\/a> <em>2015 Macy&#8217;s Thanksgiving Day Parade.<\/em> Retrieved December 1, 2015.\u00a0<a href=\"http:\/\/forthemommas.com\/thanksgiving\/2015-macys-thanksgiving-day-parade\">http:\/\/forthemommas.com\/thanksgiving\/2015-macys-thanksgiving-day-parade\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nick Ross 30 Rockefeller Plaza New York, NY &#8211; 10112 (212) 664-4444 Who They Are NBC Universal is a subsidiary of Comcast\u00a0with this article focusing primarily on the television arm of the NBC Universal family. NBC is perhaps best known &hellip; <a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/2015\/09\/30\/comcastnbcu-1\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":502,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4580],"tags":[1055,2248,4613,1046,1204,965,1964,4626,4086,4615,4624,1726,1207,1052,1483,4619,1027,3337,4623,1203,268,4610,4609,4611,1202,1733,90,534,3252,1730,4608,3338,4622,1051,1603,1209,4612,4627,4625,1402,3345,1736,1050,4614,4616,4621,92,1205,4620,4617,4618,1969,4607],"_links":{"self":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/25426"}],"collection":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/users\/502"}],"replies":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/comments?post=25426"}],"version-history":[{"count":13,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/25426\/revisions"}],"predecessor-version":[{"id":26409,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/25426\/revisions\/26409"}],"wp:attachment":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/media?parent=25426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/categories?post=25426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/tags?post=25426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}