
{"id":25484,"date":"2015-09-30T11:57:27","date_gmt":"2015-09-30T15:57:27","guid":{"rendered":"https:\/\/bejone03.expressions.syr.edu\/trf235\/?p=25484"},"modified":"2015-12-02T15:11:52","modified_gmt":"2015-12-02T20:11:52","slug":"yahoo-1","status":"publish","type":"post","link":"https:\/\/bejone03.expressions.syr.edu\/trf235\/2015\/09\/30\/yahoo-1\/","title":{"rendered":"Yahoo!"},"content":{"rendered":"<pre>Rebecca Baruch<\/pre>\n<dl id=\"attachment_25678\" class=\"wp-caption aligncenter\" style=\"width: 310px\">\n<dt class=\"wp-caption-dt\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/yahoo-500.png\"><img loading=\"lazy\" class=\"wp-image-25678 size-medium\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/yahoo-500-300x225.png\" alt=\"yahoo-500\" width=\"300\" height=\"225\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/yahoo-500-300x225.png 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/yahoo-500-400x300.png 400w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/yahoo-500.png 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/dt>\n<dd class=\"wp-caption-dd\">Source: Bizjournals, Yahoo! Logo <a href=\"http:\/\/www.bizjournals.com\/sanjose\/news\/2013\/09\/05\/yahoo-reveals-new-logo.html\" target=\"_blank\">[20]<\/a><\/dd>\n<\/dl>\n<h3 style=\"text-align: center\">&#8220;We make the<br \/>\nworld&#8217;s daily habits inspiring<br \/>\nand entertaining&#8221;<\/h3>\n<h3 style=\"text-align: center\">&#8211; Yahoo! Inc. <a href=\"http:\/\/info.yahoo.com\/\">[26]<\/a><\/h3>\n<div id=\"attachment_25671\" style=\"width: 240px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Screen-Shot-2015-11-29-at-8.49.04-PM.png\" target=\"_blank\" rel=\"https:\/\/info.yahoo.com\/management-team\"><img aria-describedby=\"caption-attachment-25671\" loading=\"lazy\" class=\"wp-image-25671\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Screen-Shot-2015-11-29-at-8.49.04-PM-300x300.png\" alt=\"Marissa Mayer\" width=\"230\" height=\"230\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Screen-Shot-2015-11-29-at-8.49.04-PM-300x300.png 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Screen-Shot-2015-11-29-at-8.49.04-PM-150x150.png 150w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Screen-Shot-2015-11-29-at-8.49.04-PM-299x300.png 299w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Screen-Shot-2015-11-29-at-8.49.04-PM.png 496w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/><\/a><p id=\"caption-attachment-25671\" class=\"wp-caption-text\">Source: Yahoo!, CEO, Marissa Mayer <a href=\"https:\/\/info.yahoo.com\/management-team\" target=\"_blank\">[21]<\/a><\/p><\/div>\n<p class=\"mceTemp\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Screen-Shot-2015-11-29-at-8.49.14-PM.png\"><img loading=\"lazy\" class=\"wp-image-25672\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Screen-Shot-2015-11-29-at-8.49.14-PM-300x300.png\" alt=\"Screen Shot 2015-11-29 at 8.49.14 PM\" width=\"230\" height=\"230\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Screen-Shot-2015-11-29-at-8.49.14-PM-300x300.png 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Screen-Shot-2015-11-29-at-8.49.14-PM-150x150.png 150w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Screen-Shot-2015-11-29-at-8.49.14-PM.png 498w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/><img loading=\"lazy\" class=\"wp-image-25675 alignright\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Screen-Shot-2015-11-29-at-8.49.22-PM1-300x298.png\" alt=\"Screen Shot 2015-11-29 at 8.49.22 PM\" width=\"230\" height=\"229\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Screen-Shot-2015-11-29-at-8.49.22-PM1-300x298.png 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Screen-Shot-2015-11-29-at-8.49.22-PM1-150x150.png 150w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Screen-Shot-2015-11-29-at-8.49.22-PM1-302x300.png 302w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Screen-Shot-2015-11-29-at-8.49.22-PM1.png 496w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/><\/a><\/p>\n<h3 style=\"text-align: center\">YAHOO! INC.~ WHO WE ARE<\/h3>\n<p>Yahoo! Inc. is a technology company that provides a variety of services for its online users. It was founded by Stanford University graduates and classmates, Jerry Yang and David Filo in 1994. It became incorporated later in 1995. A year later, in April 1996, it became a publicly traded company <a href=\"http:\/\/successstory.com\/companies\/yahoo-inc\" target=\"_blank\">[1]<\/a>. Since then Filo has stayed on as one of the company\u2019s key executives, <a href=\"http:\/\/www.cnet.com\/news\/yahoo-co-founder-david-filo-nominated-to-return-to-companys-board\/\" target=\"_blank\">returning to its Board of Directors in 2014<\/a>\u00a0<a href=\"http:\/\/www.cnet.com\/news\/yahoo-co-founder-david-filo-nominated-to-return-to-companys-board\/\" target=\"_blank\">[2]<\/a>.<\/p>\n<p>Its current CEO, <a href=\"https:\/\/www.linkedin.com\/in\/marissamayer\" target=\"_blank\">Marissa Mayer<\/a>, who stepped into the position in 2012, worked previously at Google as one of its executives and helped develop many of its popular services like Google Maps and Gmail. She is the sixth person to take over the position of Yahoo! Inc.&#8217;s CEO since 2007 <a href=\"http:\/\/www.wsj.com\/articles\/SB10001424052702303754904577531230541447956\" target=\"_blank\">[3]<\/a>.<\/p>\n<p>A majority of Yahoo! Inc.&#8217;s profits are gained not through subscriptions or payments from its users but rather through selling advertisement space on its various websites <a href=\"http:\/\/adage.com\/article\/digital\/yahoo-makes-money-search-ads-banners\/295502\/\" target=\"_blank\">[4]<\/a>.<\/p>\n<p><iframe loading=\"lazy\" width=\"584\" height=\"438\" src=\"https:\/\/www.youtube.com\/embed\/VYrEYDpno2A?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Source:\u00a0Youtube, Yahoo! Commercial <a href=\"https:\/\/www.youtube.com\/watch?v=VYrEYDpno2A\" target=\"_blank\">[29]<\/a><\/p>\n<p>Yahoo! Inc.\u2019s international presence reaches users in over fifty countries worldwide. \u00a0Some of their main services include <a href=\"https:\/\/search.yahoo.com\/\" target=\"_blank\">Yahoo! Search<\/a>, an Internet search engine to help navigate users through online data and websites. It also has original and partnered content on services like <a href=\"http:\/\/news.yahoo.com\/\" target=\"_blank\">Yahoo! News<\/a>, <a href=\"http:\/\/finance.yahoo.com\/\" target=\"_blank\">Yahoo! Finance<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.yahoo.com\/tv\/\" target=\"_blank\">Yahoo! TV<\/a>\u00a0<a href=\"https:\/\/everything.yahoo.com\/\" target=\"_blank\">[5]<\/a>.<\/p>\n<p><div id=\"attachment_25713\" style=\"width: 145px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-25713\" loading=\"lazy\" class=\"wp-image-25713\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Screen-Shot-2015-11-30-at-12.00.27-AM-300x200.png\" alt=\"Screen Shot 2015-11-30 at 12.00.27 AM\" width=\"135\" height=\"93\" \/><p id=\"caption-attachment-25713\" class=\"wp-caption-text\">Source: Flickr, Flickr Logo <a href=\"https:\/\/www.flickr.com\/\" target=\"_blank\">[22] <\/a>Source: Tumblr, Tumblr Logo <a href=\"https:\/\/www.tumblr.com\/\" target=\"_blank\">[23]<\/a><\/p><\/div>It also acquires smaller online enterprises in order to boost their research and reach on the ever-growing web. Back in June 2013 the company bought the popular blog website, <a href=\"https:\/\/www.tumblr.com\/\" target=\"_blank\">Tumblr<\/a>\u00a0for $1.1 billion\u00a0<a href=\"http:\/\/money.cnn.com\/2013\/05\/20\/technology\/yahoo-buys-tumblr\/\" target=\"_blank\">[6]<\/a>. Yahoo! Inc. also has had, <a href=\"http:\/\/flickr.com\" target=\"_blank\">Flickr<\/a>, the popular photo-managing site since 2005<a href=\"http:\/\/techcrunch.com\/2014\/08\/23\/flickrs-acquisition-9-years-later\/\" target=\"_blank\"> [7]<\/a>. These types of acquisitions were not only meant to increase profits, but to also\u00a0understand the mindset and lifestyle of their\u00a0users <a href=\"http:\/\/money.cnn.com\/2013\/05\/20\/technology\/yahoo-buys-tumblr\/\" target=\"_blank\">[6]<\/a>.<\/p>\n<h3 style=\"text-align: center\">YAHOO! INC.~\u00a0Financials<\/h3>\n<p class=\"p1\">This past <a href=\"https:\/\/investor.yahoo.net\/results.cfm\" target=\"_blank\">third-quarter <\/a>revealed that Yahoo! Inc.\u2019s revenue was $1.23 billion. Last year&#8217;s quarter the company accumulated $1.15 billion in revenue\u00a0<a href=\"https:\/\/investor.yahoo.net\/results.cfm\" target=\"_blank\">[8]<\/a>. Despite the\u00a0increase in revenue, the company did not reach expected targets as they were predicted\u00a0to make $1.26 billion in revenue this quarter. As well, rather than reaching $0.17 per share, the company ended up being valued at less than $0.10 per share. Yahoo! Inc.&#8217;s underperformance this quarter is disappointing to its potential investors and current stakeholders <a href=\"http:\/\/www.cnbc.com\/2015\/10\/20\/yahoo-third-quarter-q3-earnings-and-revenue.html\" target=\"_blank\">[9]<\/a>.<\/p>\n<div id=\"attachment_25897\" style=\"width: 175px\" class=\"wp-caption alignright\"><img aria-describedby=\"caption-attachment-25897\" loading=\"lazy\" class=\"wp-image-25897\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/library_logos_alibabaev_large-300x127.png\" alt=\"library_logos_alibabaev_large\" width=\"165\" height=\"77\" \/><p id=\"caption-attachment-25897\" class=\"wp-caption-text\">Source: Alibaba, Alibaba Logo<a href=\"http:\/\/www.alibaba.com\/\" target=\"_blank\"> [24]<\/a><\/p><\/div>\n<p class=\"p2\">Yahoo! Inc.\u00a0holds a 15% stake in <a href=\"http:\/\/www.alibaba.com\/?uptime=20130104&amp;ptsid=1012000032279121&amp;crea=85572094203&amp;plac=&amp;netw=g&amp;device=c&amp;ptscode=0110101010030001\" target=\"_blank\">Alibaba Group Holding Ltd.,\u00a0<\/a>which is an e-commerce company that provides services such as an online shopping search engine and electronic payments for businesses and customers. Alilbaba Group Holding Ltd.&#8217;s stock value has dropped 38.7% this past year. Yahoo! Inc. came up with a recovery plan to sell shares from their investment, but that will unlikely be implemented. Recently, the IRS rejected a deal Yahoo! Inc. was planning on making that would spin-off 384 million shares\u00a0<a href=\"http:\/\/www.forbes.com\/sites\/joecornell\/2015\/10\/01\/yahoos-alibaba-spin-off-on-track\" target=\"_blank\">[10]<\/a>.<\/p>\n<div id=\"attachment_25907\" style=\"width: 174px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-25907\" loading=\"lazy\" class=\"wp-image-25907\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/1414228815325188681-300x165.jpg\" alt=\"1414228815325188681\" width=\"164\" height=\"93\" \/><p id=\"caption-attachment-25907\" class=\"wp-caption-text\">Source: Google, Google Logo <a href=\"http:\/\/www.google.com\" target=\"_blank\">[25]<\/a><\/p><\/div>\n<p class=\"p1\">Yahoo! Inc.\u00a0struck up a\u00a0deal with Google this past October that will last until 2018. Google will be providing Yahoo! Inc. with search advertisements. Google will then give Yahoo! Inc. a percentage of the revenue earned.<span class=\"Apple-converted-space\">\u00a0<\/span>Google will also disclose web search results and other\u00a0data from users to\u00a0Yahoo! Inc. to benefit its market research <a href=\"http:\/\/siliconangle.com\/blog\/2015\/10\/21\/back-to-the-future-yahoo-returns-to-googles-loving-embrace-with-new-search-and-ad-deal\/\" target=\"_blank\">[11]<\/a>. This information can be accessed from a variety of devices including, but not limited to, tablets, laptops and desktop computers. This non-exclusive deal still allows Yahoo! Inc. to work with other companies such as <a href=\"https:\/\/www.microsoft.com\/en-us\/\" target=\"_blank\">Microsoft<\/a>, who they have worked with in the past.<span class=\"Apple-converted-space\">\u00a0 <\/span>This deal will hopefully boost the company\u2019s profits and help it have a greater understanding of its users\u00a0<a href=\"http:\/\/www.businessinsider.com\/yahoo-just-signed-a-deal-with-google-to-provide-search-ads-2015-10\" target=\"_blank\">[12]<\/a>.<\/p>\n<h3 style=\"text-align: center\">YAHOO! INC.~ Leadership<\/h3>\n<p><div id=\"attachment_26233\" style=\"width: 232px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-26233\" loading=\"lazy\" class=\"wp-image-26233 size-medium\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/1103-marissa-mayer_at1-222x300.jpg\" alt=\"1103-marissa-mayer_at\" width=\"222\" height=\"300\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/1103-marissa-mayer_at1-222x300.jpg 222w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/1103-marissa-mayer_at1.jpg 298w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><p id=\"caption-attachment-26233\" class=\"wp-caption-text\">Source: Business Insider, Marissa Mayer<a href=\"http:\/\/www.businessinsider.com\/woman-of-the-year-2009-11\" target=\"_blank\"> [27]<\/a><\/p><\/div>Much of Yahoo! Inc.\u2019s financial difficulties have been attributed to the leadership style of the company. Its latest CEO, <a href=\"http:\/\/money.cnn.com\/video\/technology\/2014\/11\/12\/marissa-mayer-in-88-seconds.cnnmoney\/\" target=\"_blank\">Marissa Mayer<\/a>,\u00a0has been suffering from a lot of criticism. \u00a0This new CEO came aboard, knowing that she would have to fix a company that was dealing with a problematic system. She is seen as an\u00a0<a href=\"http:\/\/business.time.com\/2012\/07\/20\/the-ten-most-influential-women-in-technology\/\" target=\"_blank\">inspirational figure for women<\/a> in a predominately male dominated industry <a href=\"http:\/\/business.time.com\/2012\/07\/20\/the-ten-most-influential-women-in-technolog\" target=\"_blank\">[13]<\/a>. Over the years Mayer has come under fire for <a href=\"http:\/\/www.forbes.com\/sites\/petercohan\/2013\/02\/26\/4-reasons-marissa-mayers-no-at-home-work-policy-is-an-epic-fail\/\" target=\"_blank\">controversial policies<\/a> and<a href=\"http:\/\/www.theguardian.com\/technology\/2015\/sep\/02\/yahoo-ceo-marissa-mayer-minimal-maternity-leave-plan-prompts-dismay\" target=\"_blank\"> personal decisions<\/a>. Overall, she uses her knowledge of the business, is the youngest CEO in history to run a <a href=\"http:\/\/archive.fortune.com\/magazines\/fortune\/most-powerful-women\/2012\/snapshots\/14.html\" target=\"_blank\">Fortune 500<\/a> company and has a youthful perspective she uses to try and turn around Yahoo! Inc. in all of its failing sectors <a href=\"http:\/\/money.cnn.com\/2015\/10\/21\/investing\/yahoo-marissa-mayer-turnaround\/\" target=\"_blank\">[14]<\/a>.<\/p>\n<p><div id=\"attachment_26234\" style=\"width: 310px\" class=\"wp-caption alignright\"><img aria-describedby=\"caption-attachment-26234\" loading=\"lazy\" class=\"wp-image-26234 size-medium\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Vara-Mayer-Yahoo-1200-300x196.jpg\" alt=\"Vara-Mayer-Yahoo-1200\" width=\"300\" height=\"196\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Vara-Mayer-Yahoo-1200-300x196.jpg 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Vara-Mayer-Yahoo-1200-1024x670.jpg 1024w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Vara-Mayer-Yahoo-1200-459x300.jpg 459w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Vara-Mayer-Yahoo-1200.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-26234\" class=\"wp-caption-text\">Source: CNN, Marissa Mayer <a href=\"http:\/\/money.cnn.com\/2015\/10\/21\/investing\/yahoo-marissa-mayer-turnaround\/\" target=\"_blank\">[14]<\/a><\/p><\/div>Mayer\u2019s decisions have not benefited Yahoo! Inc. in\u00a0the way that she intentioned them to. With Tumblr, Flicker and other acquisitions not making the promising profits that they were thought to have and the Alibaba deal being halted by the IRS, bringing Yahoo! Inc. out from its financial distress, does not seem to be a reality <a href=\"http:\/\/www.cbsnews.com\/news\/for-yahoo-ceo-marissa-mayer-the-clock-is-ticking\/\" target=\"_blank\">[15]<\/a>.<\/p>\n<p>Although the deal with Google has potential to bring both greater profits and user data to Yahoo! Inc. the benefits of that deal will not be seen for many\u00a0years to come. Investors are asking for Mayer to either resign or to be ousted from the company altogether. In her near four years as CEO, Mayer has spent around $7 billion in acquisitions and has been unable to turn a profit from those investments. For this reason and others many question her leadership skills and whether she can bring the company together. Mayer may soon be fired by Yahoo! Inc.\u2019s Board of Directors <a href=\"http:\/\/www.cbsnews.com\/news\/for-yahoo-ceo-marissa-mayer-the-clock-is-ticking\/\" target=\"_blank\">[15]<\/a>.<\/p>\n<p>Mayer herself disagrees with the investors&#8217; and the public&#8217;s view of a failing company. Mayer\u00a0believes that the new initiatives she has put in place will soon pay off and bring the company back to its original days of success. Mayer is only one of half a dozen CEOs who have come and gone in the past decade at Yahoo! Inc. <a href=\"http:\/\/www.cbsnews.com\/news\/for-yahoo-ceo-marissa-mayer-the-clock-is-ticking\/\" target=\"_blank\">[15]<\/a>. \u00a0The company has also had executives leave\u00a0as well,\u00a0<a href=\"http:\/\/www.nasdaq.com\/article\/yahoo-marketing-chief-to-join-stx-entertainment-20150911-00669\" target=\"_blank\">like the loss of their Marketing Chief to STX Entertainment<\/a>, so it would be no surprise to see Mayer take her exit <a href=\"http:\/\/www.nasdaq.com\/article\/yahoo-marketing-chief-to-join-stx-entertainment-20150911-00669\" target=\"_blank\">[16]<\/a>. This type of shake up in the hierarchal system may be one of the reasons that Yahoo! Inc. is having issues with its services and ability to make a profit, because of its lack of strong and consistent leadership.<\/p>\n<h3 style=\"text-align: center\">YAHOO! INC.~\u00a0The future<\/h3>\n<p><div id=\"attachment_26262\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/yahoo-logo-2013.jpg\"><img aria-describedby=\"caption-attachment-26262\" loading=\"lazy\" class=\"wp-image-26262\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/yahoo-logo-2013-300x169.jpg\" alt=\"yahoo-logo-2013\" width=\"290\" height=\"169\" \/><\/a><p id=\"caption-attachment-26262\" class=\"wp-caption-text\">Source: Vserv, Yahoo! Logo <a href=\"http:\/\/www.vserv.com\/yahoo-partners-with-vserv-mobi-for-mobile-monetization-across-southeast-asia\/\" target=\"_blank\">[28]<\/a><\/p><\/div>Overall, Yahoo! Inc. has gone from a search engine focused company to one focusing on\u00a0its media presence. This has been done unsuccessfully and for this reason its board will be meeting several times the first week of December of 2015 in order to make some executive decisions about leadership and what the<a href=\"http:\/\/www.marketwatch.com\/story\/firing-marissa-mayer-is-not-the-answer-for-yahoo-2015-11-25\" target=\"_blank\"> future of Yahoo! Inc. looks like as a company<\/a>\u00a0<a href=\"http:\/\/www.marketwatch.com\/story\/firing-marissa-mayer-is-not-the-answer-for-yahoo-2015-11-25\" target=\"_blank\">[17]<\/a>.<\/p>\n<p>Yahoo! Inc.&#8217;s\u00a0constant replacement of CEOs has rocked the company&#8217;s structure and efficiency. It needs a new strategic business plan in order to stay competitive in its markets. Since the Alibaba deal went south, there is going to be a last effort to boost stock value of Yahoo! Inc. by potentially selling the company\u2019s core assets. Considering that Yahoo! Inc. shares have gone down 35%, this seems like a strategically intelligent move\u00a0<a href=\"http:\/\/money.cnn.com\/2015\/12\/01\/technology\/yahoo-sale\/index.html?section=money_latest\" target=\"_blank\">[18]<\/a>.<\/p>\n<p>After rumors of this potential sale circulated through investors and outside parties, Yahoo! Inc.&#8217;s stock value boosted by 5.6%, showing that the public views this sale as a potential solution to the company\u2019s problems<a href=\"http:\/\/www.cnbc.com\/2015\/12\/01\/yahoo-shares-spike-on-report-company-may-sell-core-assets.html\" target=\"_blank\"> [19]<\/a>.<\/p>\n<p>The future of Yahoo! Inc.\u00a0is unclear, both in leadership and in its financial state. Despite this, it is not a lost cause, it has the potential for growth and greater success.<\/p>\n<h3 style=\"text-align: center\">Sources<\/h3>\n<p>[1]\u00a0<a href=\"http:\/\/successstory.com\/companies\/yahoo-inc\" target=\"_blank\">Yahoo! Inc. Success Story<\/a>.\u00a0<em>Success Story<\/em>.\u00a0Retrieved: November 28th 2015.<\/p>\n<p>[2] Musil, Steven. (April 16th 2014).\u00a0<a href=\"http:\/\/www.cnet.com\/news\/yahoo-co-founder-david-filo-nominated-to-return-to-companys-board\/\" target=\"_blank\">Yahoo co-founder David Filo nominated to return to board.<\/a><em> CNET<\/em>.\u00a0Retrieved: November 29th 2015.<\/p>\n<p>[3] Efrati, Amir &amp; Letzing John. (July 17th 2012).\u00a0<a href=\"http:\/\/www.wsj.com\/articles\/SB10001424052702303754904577531230541447956\" target=\"_blank\">Google&#8217;s Mayer Takes Over as Yahoo Chief<\/a>. <em>The Wall Street Journal<\/em>. Retrieved: November 28th 2015.<\/p>\n<p>[4]\u00a0Peterson, Tim. (October 21st 2014).\u00a0<a href=\"http:\/\/adage.com\/article\/digital\/yahoo-makes-money-search-ads-banners\/295502\/\" target=\"_blank\">Yahoo Now Makes More Money From Search Ads Than Banners<\/a>. <em>Adage<\/em>.\u00a0Retrieved: December 1st\u00a02015.<\/p>\n<p>[5]\u00a0<a href=\"https:\/\/everything.yahoo.com\/\" target=\"_blank\">Products and Services<\/a>. <em>Yahoo!<\/em>.\u00a0Retrieved: November 12th 2015.<\/p>\n<p>[6]\u00a0Isidore, Chris. (May 20th 2013).\u00a0<a href=\"http:\/\/money.cnn.com\/2013\/05\/20\/technology\/yahoo-buys-tumblr\/\" target=\"_blank\">Yahoo buys Tumblr, promises to not &#8216;screw it up&#8217;<\/a>. <em>CNN Money<\/em>.\u00a0Retrieved: November 29th 2015.<\/p>\n<p>[7] Geron, Tomio. (August 2013).\u00a0<a href=\"http:\/\/techcrunch.com\/2014\/08\/23\/flickrs-acquisition-9-years-later\/\" target=\"_blank\">A Look Back At Yahoo\u2019s Flickr Acquisition For Lessons Today<\/a>. <em>Tech Crunch<\/em>.\u00a0Retrieved: November 29th 2015.<\/p>\n<p>[8]\u00a0(October 20th 2015).\u00a0<a href=\"https:\/\/investor.yahoo.net\/results.cfm\" target=\"_blank\">Investor Relations<\/a>. <em>Yahoo!<\/em>.\u00a0Retrieved: October 22nd 2015.<\/p>\n<p>[9] Pramuk, Jacob.\u00a0(October 20th 2015).\u00a0<a href=\"http:\/\/www.cnbc.com\/2015\/10\/20\/yahoo-third-quarter-q3-earnings-and-revenue.html\">Yahoo cuts Q4 guidance after earnings miss<\/a>. <em>CNBC<\/em>.\u00a0Retrieved: October 22nd 2015.<\/p>\n<p>[10]\u00a0Cornell, Joe. (October 1st 2015).\u00a0<a href=\"http:\/\/www.forbes.com\/sites\/joecornell\/2015\/10\/01\/yahoos-alibaba-spin-off-on-track\/\" target=\"_blank\">Yahoo&#8217;s Alibaba Spin-Off On Track<\/a>. <em>Forbes. <\/em>Retrieved: November 29th 2015.<\/p>\n<p>[11]\u00a0Riley, Duncan. (October 21st 2015).\u00a0<a href=\"http:\/\/siliconangle.com\/blog\/2015\/10\/21\/back-to-the-future-yahoo-returns-to-googles-loving-embrace-with-new-search-and-ad-deal\/\" target=\"_blank\">Back to the future: Yahoo returns to Google\u2019s loving embrace with new search and ad deal<\/a>. <em>Silicon Angle<\/em>. Retrieved: December 1st\u00a02015.<\/p>\n<p>[12]\u00a0Rosoff, Matt. (October 20th 2015).\u00a0<a href=\"http:\/\/www.businessinsider.com\/yahoo-just-signed-a-deal-with-google-to-provide-search-ads-2015-10\" target=\"_blank\">Yahoo has signed a deal with Google to provide search ads<\/a>. <em>Business Insider<\/em>.\u00a0Retrieved: November 29th 2015.<\/p>\n<p>[13]\u00a0Gustin, Sam. (July 18th 2012).\u00a0<a title=\"Permalink to The Ten Most Influential Women in Technology\" href=\"http:\/\/business.time.com\/2012\/07\/20\/the-ten-most-influential-women-in-technology\/\" rel=\"bookmark\">The Ten Most Influential Women in Technology<\/a>. <em>Time<\/em>. Retrieved: December 1st\u00a02015.<\/p>\n<p>[14]\u00a0La Monica, Paul R. (October 21st 2015).\u00a0<a href=\"http:\/\/money.cnn.com\/2015\/10\/21\/investing\/yahoo-marissa-mayer-turnaround\/\" target=\"_blank\">Marissa Mayer STILL hasn&#8217;t fixed Yahoo<\/a>. <em>CNN Money<\/em>.\u00a0Retrieved: December 1st\u00a02015.<\/p>\n<p>[15]\u00a0(November 27th 2015).\u00a0<a href=\"http:\/\/www.cbsnews.com\/news\/for-yahoo-ceo-marissa-mayer-the-clock-is-ticking\/\" target=\"_blank\">For Yahoo CEO Marissa Mayer, the clock is ticking<\/a>. <em>CBS Money Watch<\/em>.\u00a0Retrieved: November 28th 2015.<\/p>\n<p>[16]\u00a0Jones, Dow. (September 11 2015).\u00a0<a href=\"http:\/\/www.nasdaq.com\/article\/yahoo-marketing-chief-to-join-stx-entertainment-20150911-00669\" target=\"_blank\">Yahoo Marketing Chief to Join STX Entertainment<\/a>. <em>Nasdaq<\/em>.\u00a0Retrieved: November 29th 2015.<\/p>\n<p>[17]\u00a0Poletti, Therese. (December 1st 2015).\u00a0<a href=\"http:\/\/www.marketwatch.com\/story\/firing-marissa-mayer-is-not-the-answer-for-yahoo-2015-11-25\" target=\"_blank\">Selling Yahoo\u2019s core business would be complicated<\/a>. <em>Market Watch<\/em>.\u00a0Retrieved: December 1st\u00a02015.<\/p>\n<p>[18]\u00a0Goldman, David. (December 1st 2015).\u00a0<a href=\"http:\/\/money.cnn.com\/2015\/12\/01\/technology\/yahoo-sale\/index.html?section=money_latest\" target=\"_blank\">Yahoo could be looking for a buyer<\/a>. <em>CNN Money<\/em>.\u00a0Retrieved: December 1st\u00a02015.<\/p>\n<p>[19]\u00a0(December 1st 2015).\u00a0<a href=\"http:\/\/www.cnbc.com\/2015\/12\/01\/yahoo-shares-spike-on-report-company-may-sell-core-assets.html\" target=\"_blank\">Yahoo shares spike on report company may sell core assets<\/a>. <em>CNBC<\/em>. Retrieved: December 1st\u00a02015.<\/p>\n<p>[20]\u00a0<a href=\"http:\/\/www.bizjournals.com\/sanjose\/news\/2013\/09\/05\/yahoo-reveals-new-logo.html\" target=\"_blank\">Yahoo! Logo<\/a>. <em>Biz Journal<\/em>.\u00a0Retrieved: December 1st\u00a02015.<\/p>\n<p>[21]\u00a0<a href=\"https:\/\/info.yahoo.com\/management-team\" target=\"_blank\">Yahoo! Executive Team<\/a>. <em>Yahoo!<\/em>. Retrieved: December 1st\u00a02015.<\/p>\n<p>[22]\u00a0<a href=\"https:\/\/www.flickr.com\/\" target=\"_blank\">Flickr Logo<\/a>. <em>Flickr<\/em>.\u00a0Retrieved: December 1st\u00a02015.<\/p>\n<p>[23]\u00a0<a href=\"https:\/\/www.tumblr.com\/\" target=\"_blank\">Tumblr Logo<\/a>. <em>Tumblr<\/em>.\u00a0Retrieved: December 1st\u00a02015.<\/p>\n<p>[24]\u00a0<a href=\"http:\/\/www.alibaba.com\/\" target=\"_blank\">Alibaba Logo<\/a>. <em>Alibaba<\/em>.\u00a0Retrieved: December 1st\u00a02015.<\/p>\n<p>[25]\u00a0<a href=\"http:\/\/www.google.com\" target=\"_blank\">Google Logo<\/a>.<em> Google<\/em>.\u00a0Retrieved: December 1st\u00a02015.<\/p>\n<p>[26]\u00a0<a href=\"http:\/\/info.yahoo.com\/\" target=\"_blank\">Yahoo! Quote<\/a>. <em>Yahoo!<\/em>. Retrieved: November\u00a029th 2015.<\/p>\n<p>[27]\u00a0<a href=\"http:\/\/www.businessinsider.com\/woman-of-the-year-2009-11\" target=\"_blank\">Marissa Mayer Photo<\/a>. <em>Business Insider<\/em>.\u00a0Retrieved: December 1st\u00a02015.<\/p>\n<p>[28]\u00a0<a href=\"http:\/\/www.vserv.com\/yahoo-partners-with-vserv-mobi-for-mobile-monetization-across-southeast-asia\/\" target=\"_blank\">Yahoo! Logo<\/a>. <em>Vserv<\/em>.\u00a0Retrieved: December 1st\u00a02015.<\/p>\n<p>[29]\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=VYrEYDpno2A\" target=\"_blank\">Yahoo! Commercial<\/a>. <em>Youtube<\/em>.\u00a0Retrieved: December 1st\u00a02015.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rebecca Baruch Source: Bizjournals, Yahoo! Logo [20] &#8220;We make the world&#8217;s daily habits inspiring and entertaining&#8221; &#8211; Yahoo! Inc. [26] YAHOO! INC.~ WHO WE ARE Yahoo! Inc. is a technology company that provides a variety of services for its online &hellip; <a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/2015\/09\/30\/yahoo-1\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":485,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4580],"tags":[4688,4694,4693,3554,3479,4689,2879,4712,1862,2884,1424,4714,2880,4691,2878,1956,99,4713,1550,4695,4692,2487,2885,186,4687],"_links":{"self":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/25484"}],"collection":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/users\/485"}],"replies":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/comments?post=25484"}],"version-history":[{"count":121,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/25484\/revisions"}],"predecessor-version":[{"id":27832,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/25484\/revisions\/27832"}],"wp:attachment":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/media?parent=25484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/categories?post=25484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/tags?post=25484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}