
{"id":27190,"date":"2016-02-18T13:29:32","date_gmt":"2016-02-18T18:29:32","guid":{"rendered":"https:\/\/bejone03.expressions.syr.edu\/trf235\/?p=27190"},"modified":"2016-04-26T15:05:28","modified_gmt":"2016-04-26T19:05:28","slug":"warner-bros-pictures-9","status":"publish","type":"post","link":"https:\/\/bejone03.expressions.syr.edu\/trf235\/2016\/02\/18\/warner-bros-pictures-9\/","title":{"rendered":"Warner Bros. Pictures"},"content":{"rendered":"<p>Jeremy Frierman<\/p>\n<p><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Warner-Bros-Logo.jpg\" rel=\"attachment wp-att-28073\"><img loading=\"lazy\" class=\"size-medium wp-image-28073 aligncenter\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Warner-Bros-Logo-300x169.jpg\" alt=\"Warner Bros Logo\" width=\"300\" height=\"169\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Warner-Bros-Logo-300x169.jpg 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Warner-Bros-Logo-768x432.jpg 768w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Warner-Bros-Logo-1024x576.jpg 1024w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Warner-Bros-Logo-500x281.jpg 500w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Warner-Bros-Logo.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: center\"><strong>Corporate Headquarters<\/strong><\/p>\n<p style=\"text-align: center\">4000 Warner Blvd. Burbank, CA 91522<\/p>\n<p style=\"text-align: center\">Phone: (818)- 954- 6000<\/p>\n<p style=\"text-align: center\">www.warnerbros.com<\/p>\n<p><strong>Overview<\/strong><\/p>\n<p>On <a href=\"http:\/\/1. http:\/\/www.warnerbros.com\/studio\/about-studio\/company-history\">April 4<\/a>, 2016 Warner brothers, Albert, Sam, Harry and Jack founded Warner Bros. Entertainment. Almost a century later, they have released over 7500 films, including multiple billion-dollar productions in the same year. They are currently a division of the <a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/The-Warner-Bros.jpg\" rel=\"attachment wp-att-28083\"><img loading=\"lazy\" class=\"alignright wp-image-28083\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/The-Warner-Bros-300x300.jpg\" alt=\"The Warner Bros\" width=\"155\" height=\"155\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/The-Warner-Bros-300x300.jpg 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/The-Warner-Bros-150x150.jpg 150w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/The-Warner-Bros.jpg 400w\" sizes=\"(max-width: 155px) 100vw, 155px\" \/><\/a>media conglomerate, Time Warner. In the last 15 years, Warner Bros. has surpassed the billion-dollar marker for both domestic and international box office. This includes the past 9 years of reaching over $3 billion globally.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Key Executives<\/strong><\/p>\n<div id=\"attachment_28129\" style=\"width: 208px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Warner-Bros.-CEO.jpeg\" rel=\"attachment wp-att-28129\"><img aria-describedby=\"caption-attachment-28129\" loading=\"lazy\" class=\"size-full wp-image-28129\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Warner-Bros.-CEO.jpeg\" alt=\"Kevin Tsujihara - Chairman and Chief Executive Officer, Warner Bros.\" width=\"198\" height=\"255\" \/><\/a><p id=\"caption-attachment-28129\" class=\"wp-caption-text\"><strong>Kevin Tsujihara<\/strong> &#8211; Chairman and Chief Executive Officer, Warner Bros.<\/p><\/div>\n<div id=\"attachment_28135\" style=\"width: 166px\" class=\"wp-caption alignright\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Warner-Bros.-VP.jpeg\" rel=\"attachment wp-att-28135\"><img aria-describedby=\"caption-attachment-28135\" loading=\"lazy\" class=\"wp-image-28135 size-full\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Warner-Bros.-VP.jpeg\" alt=\"Edward A. Romano - Vice Chairman, Warner Bros. Entertainment\" width=\"156\" height=\"200\" \/><\/a><p id=\"caption-attachment-28135\" class=\"wp-caption-text\"><strong>Edward A. Romano<\/strong> &#8211; Vice Chairman, Warner Bros. Entertainment<\/p><\/div>\n<div id=\"attachment_28136\" style=\"width: 166px\" class=\"wp-caption alignright\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Richard-J-Fox.jpeg\" rel=\"attachment wp-att-28136\"><img aria-describedby=\"caption-attachment-28136\" loading=\"lazy\" class=\"wp-image-28136 size-full\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Richard-J-Fox.jpeg\" alt=\"Richard J. Fox -Executive Vice President, International, Warner Bros. Entertainment\" width=\"156\" height=\"203\" \/><\/a><p id=\"caption-attachment-28136\" class=\"wp-caption-text\"><strong>Richard J. Fox<\/strong> -Executive Vice President, International, Warner Bros. Entertainment<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Financials\u00a0<\/strong><\/p>\n<p>Warner Bros. is a division of Time Warner Cable. Time Warner is represented by <a href=\"http:\/\/www.marketwatch.com\/story\/time-warner-inc-announces-time-change-for-first-quarter-2016-earnings-call-2016-04-21\">TWX<\/a>, and as of April 25, they are up over 15 points from their numbers taken in February 2016. Time Warner\u2019s first quarterly report of 2016 will be released on May 4.<\/p>\n<p><strong>Current Releases<\/strong><\/p>\n<p>As of April 25, 2016, Warner Bros. Pictures has garnered 12.5% of the available <a href=\"http:\/\/www.boxofficemojo.com\/studio\/\">market share<\/a>. This percentage equates to over $400 million of gross profit, tracking sixteen total movies, including four released this year. Three of the four movies Warner Bros. have released <a href=\"http:\/\/www.movieinsider.com\/c4\/warner-bros-pictures\">this year<\/a> (Batman V. Superman: Dawn of Justice, How to Be Single and Barbershop: The Next Cut) collected the majority of the year\u2019s total gross up to this point. However, Batman V. Superman: Dawn of Justice has clearly been the company\u2019s best investment as it compiled over $300 million in just one month of operation. This has lead the company to become the third highest earning distributor of market share and total gross.<\/p>\n<p><iframe loading=\"lazy\" width=\"584\" height=\"329\" src=\"https:\/\/www.youtube.com\/embed\/fis-9Zqu2Ro?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Batman V. Superman is the follow up film to Zack Snyder\u2019s 2013 superhero flick, Man of Steel. After seeing the success of Marvel\u2019s Cinematic Universe, DC Comics knew that it wanted to expand and compete with its dynamic array of superhero figures. DC\u2019s model to create their own cinematic universe compares to the already executed universe that Marvel has created. Just as <a href=\"http:\/\/www.tulsaworld.com\/scene\/movienews\/batman-superman-and-the-building-of-a-dc-comics-extended\/article_b546bd6d-4b31-5b85-bcbe-0c44f32396ed.html\">Marvel<\/a> had started with Iron Man, DC began their approach with Man of Steel. Batman V. Superman was the long awaited follow up that would launch DC into their next phase, a phase that looks all to familiar when you consider that Marvel\u2019s third Avengers film will already be released as of next year. That\u2019s why the reception that it received was so incredibly important because it potentially make or break DC\u2019s long term plans for years to come. Batman V. Superman opened to an Easter weekend record of over <a href=\"http:\/\/www.hollywoodreporter.com\/news\/batman-v-superman-inside-warner-878208\">$170 million<\/a> across North America. That is the sixth best opening for a film in cinematic history.<\/p>\n<p><strong>Marketing<\/strong><\/p>\n<p>In just its first week of release (Mar. 25 \u2013 31), Batman V. Superman obtained over $200 million domestically and over $500 million internationally. Even with the movie receiving negative reviews and consistent criticism (28% on <a href=\"http:\/\/www.rottentomatoes.com\/m\/batman_v_superman_dawn_of_justice\/\">Rotten Tomatoes<\/a>), it still only took Warner Bros. a week to surpass their budget of over $200 million. Much of this financial success can be attributed to the strategic and substantial marketing campaign that <a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Batman-v-Superman.jpg\" rel=\"attachment wp-att-28153\"><img loading=\"lazy\" class=\"alignright wp-image-28153 size-medium\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Batman-v-Superman-300x165.jpg\" alt=\"Batman v Superman\" width=\"300\" height=\"165\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Batman-v-Superman-300x165.jpg 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Batman-v-Superman-768x422.jpg 768w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Batman-v-Superman-1024x562.jpg 1024w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Batman-v-Superman-500x274.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Warner Brothers executed. Warner Bros. has always made it a point to efficiently market its biggest movies as exhibited in the past with the Harry Potter series as well as the Dark Knight and Hangover trilogies. For this movie, Warner Bros. outlined a campaign that would consist of interactive and viral content, along with mass-produced advertising. In totally, roughly <a href=\"http:\/\/imagiworks.com.au\/batman-v-superman-inside-warner-bros-marketing-campaign\/\">$150-160 million <\/a>was spent on marketing Batman V. Superman, including about $30 million on TV spending alone.<\/p>\n<p>The campaign started around the central villain of the movie, <a href=\"http:\/\/www.wired.com\/2016\/03\/batman-v-superma-marketing-census\/\">Lex Luthor<\/a> (played by Jesse\u00a0Eisenberg). Marketers wanted to make the campaign as interactive as possible, which is why they took the fictional character and put him in the real world. Luthor\u2019s fictional company, LexCorp Industries, was given a fictional website and a twitter account was created for Luthor in order to allow the fans to legitimately interact with the character. Furthermore, <em>Fortune <\/em>did an interview with Eisenberg (as exhibited\u00a0below) as Luthor to discuss his inheritance of the company along with his future plans.<\/p>\n<p><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Lex-Luthor-Fortune-magazine-1.png\" rel=\"attachment wp-att-28114\"><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-28114\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Lex-Luthor-Fortune-magazine-1-300x211.png\" alt=\"Lex Luthor Fortune magazine\" width=\"300\" height=\"211\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Lex-Luthor-Fortune-magazine-1-300x211.png 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Lex-Luthor-Fortune-magazine-1-768x541.png 768w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Lex-Luthor-Fortune-magazine-1-426x300.png 426w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Lex-Luthor-Fortune-magazine-1.png 908w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>The campaign continued its interactive nature through <a href=\"http:\/\/moviepilot.com\/posts\/3831710\">Snapchat<\/a> filters, specially made behind the scenes exclusives broadcasted internationally and even provided live streaming content for this year\u2019s NCAA March Madness.<\/p>\n<p>Warner Bros. went on to partner with a total of 130 companies in order to market the movie, including Turkish Airlines, Facebook and Amazon. Turkish Airlines even paid for an elusive Super Bowl spot, as well as advertisements in over 40 international markets.<\/p>\n<div id=\"attachment_28167\" style=\"width: 225px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/B-v-S-Jimmy-Kimmel.jpeg\" rel=\"attachment wp-att-28167\"><img aria-describedby=\"caption-attachment-28167\" loading=\"lazy\" class=\"size-full wp-image-28167\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/B-v-S-Jimmy-Kimmel.jpeg\" alt=\"Henry Cavill and Ben Affleck in a spoof trailer on Jimmy Kimmel Live\" width=\"215\" height=\"121\" \/><\/a><p id=\"caption-attachment-28167\" class=\"wp-caption-text\">Henry Cavill and Ben Affleck in a spoof trailer on Jimmy Kimmel Live<\/p><\/div>\n<p>Along with making the campaign as interactive as possible, Warner Bros. certainly didn\u2019t shy away from using its A-list actors as huge selling points in advertising the movie. Ben Affleck\u2019s character Bruce Wayne was seen driving a Jeep Wrangler through Metropolis. Eisenberg and Affleck can be seen jetting around the world with Turkish Airlines. And of course, the stars all took to Late Night to promote the film, including The Tonight Show, Jimmy Kimmel Live and even Graham Norton (UK). Much of this was through a huge publicity tour that Affleck and Henry Cavill that started all the way in China.<\/p>\n<p><strong>Upcoming Releases\/In Development<\/strong><\/p>\n<p>Warner Brothers certainly has no need to fret regarding a lack of upcoming content. <a href=\"http:\/\/finance.yahoo.com\/news\/warner-bros-pictures-cinemacon-presentation-004700572.html\">Suicide Squad<\/a> will be released this summer as a part of the DC universe, but instead, focusing on its villains. Other summer releases for Warner Bros. includes the comedies<\/p>\n<div id=\"attachment_28165\" style=\"width: 212px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/joker-jared-leto.jpg\" rel=\"attachment wp-att-28165\"><img aria-describedby=\"caption-attachment-28165\" loading=\"lazy\" class=\"wp-image-28165 size-medium\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/joker-jared-leto-202x300.jpg\" alt=\"Jared Leto as The Joker, in Suicide Squad\" width=\"202\" height=\"300\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/joker-jared-leto-202x300.jpg 202w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/joker-jared-leto.jpg 480w\" sizes=\"(max-width: 202px) 100vw, 202px\" \/><\/a><p id=\"caption-attachment-28165\" class=\"wp-caption-text\">Jared Leto as The Joker, in Suicide Squad<\/p><\/div>\n<p>Keanu and War Dogs, along with blockbuster The Legend of Tarzan and action flick, Central Intelligence. And that\u2019s just in the next few months. Warner Brothers will close out their year with the release of the Harry Potter spinoff, Fantastic Beasts and Where to Find Them. 2017 will see the release of the prequel Kong: Skull Island, Christopher Nolan\u2019s WWII epic Dunkirk and of course, the all important Justice League Part One.<\/p>\n<p><strong>Conclusion\u00a0<\/strong><\/p>\n<p>Warner Brothers Pictures has continued its tradition of producing some of the year\u2019s biggest blockbusters in the year. Batman v. Superman is this year\u2019s example of how far Warner Brothers is willing to go in order to see its coveted investments succeed, and succeed historically. Through an extensive marketing campaign, Batman V. Superman was able to obtain over $800 million after just one month of its release. The rest of 2016 will see the release of many more big budgeted films and with over $400 million in the books, the future looks promising for Warner Brothers Pictures.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sources<\/strong><\/p>\n<ol>\n<li><a href=\"http:\/\/www.warnerbros.com\/studio\/about-studio\/company-history\">&#8220;Company History.&#8221; <em>Warner Bros.<\/em> 20 Mar. 2016.<\/a><\/li>\n<li><a href=\"http:\/\/www.marketwatch.com\/story\/time-warner-inc-announces-time-change-for-first-quarter-2016-earnings-call-2016-04-21\">&#8220;Time Warner Inc. Announces Time Change for First-Quarter 2016 Earnings Call.&#8221; <em>Market Watch<\/em>. Web. 25 Apr. 2016.<\/a><\/li>\n<li><a href=\"http:\/\/www.boxofficemojo.com\/studio\/\">&#8220;Studio Market Share.&#8221; <em>Box Office Mojo<\/em>. Web. 25 Apr. 2016.<\/a><\/li>\n<li><a href=\"http:\/\/\u2022 &quot;Studio%20Market Share.&quot; Box Office Mojo. Web. 25 Apr. 2016.\">&#8220;Warner Bros. Pictures.&#8221; <em>Movie Insider<\/em>. Web. 4 Apr. 2016.<\/a><\/li>\n<li><a href=\"http:\/\/www.tulsaworld.com\/scene\/movienews\/batman-superman-and-the-building-of-a-dc-comics-extended\/article_b546bd6d-4b31-5b85-bcbe-0c44f32396ed.html\">Smith, Michael. &#8220;Batman, Superman and the Building of a DC Comics &#8216;extended Universe'&#8221; <em>Tulsa World<\/em>. Web. 25 Mar. 2016.<\/a><\/li>\n<li><a href=\"http:\/\/www.hollywoodreporter.com\/news\/batman-v-superman-inside-warner-878208\">McClintock, Pamela. &#8220;&#8216;Batman v Superman&#8217;: Inside Warner Bros.&#8217; Massive Marketing That Led to a Record Opening.&#8221; <em>The Hollywood Reporter<\/em>. Web. 14 Apr. 2016.<\/a><\/li>\n<li><a href=\"http:\/\/www.rottentomatoes.com\/m\/batman_v_superman_dawn_of_justice\/\">&#8220;Batman v Superman: Dawn of Justice.&#8221; <em>Rotten Tomatoes<\/em>. Web. 25 Apr. 2016.<\/a><\/li>\n<li><a href=\"http:\/\/imagiworks.com.au\/batman-v-superman-inside-warner-bros-marketing-campaign\/\">&#8220;\u2018BATMAN V SUPERMAN\u2019: INSIDE THE WARNER BROS. MARKETING CAMPAIGN.&#8221; <em>Imagiworks<\/em>. Web. 15 Apr. 2016.<\/a><\/li>\n<li><a href=\"http:\/\/www.wired.com\/2016\/03\/batman-v-superma-marketing-census\/\">Ellis, Emma Grey. &#8220;BATMAN V SUPERMAN\u2019S MARKETING SEEMS SUPER \u2026 DADCORE.&#8221; <em>Wired<\/em>. Web. 22 Apr. 2016.<\/a><\/li>\n<li><a href=\"http:\/\/moviepilot.com\/posts\/3831710\">Grauso, Alisha. &#8220;Marketing Spotlight: Batman v Superman: Dawn of Justice.&#8221; <em>Movie Pilot<\/em>. Web. 23 Mar. 2016.<\/a><\/li>\n<li><a href=\"http:\/\/finance.yahoo.com\/news\/warner-bros-pictures-cinemacon-presentation-004700572.html\">&#8220;Warner Bros. Pictures\u2019 CinemaCon Presentation Hits the Jackpot in Las Vegas.&#8221; <em>Yahoo Finance<\/em>. Web. 25 Apr. 2016.<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Jeremy Frierman Corporate Headquarters 4000 Warner Blvd. Burbank, CA 91522 Phone: (818)- 954- 6000 www.warnerbros.com Overview On April 4, 2016 Warner brothers, Albert, Sam, Harry and Jack founded Warner Bros. Entertainment. Almost a century later, they have released over 7500 &hellip; <a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/2016\/02\/18\/warner-bros-pictures-9\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":540,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4877],"tags":[5058,621,122,1822,2980,5059,723,1820],"_links":{"self":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/27190"}],"collection":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/users\/540"}],"replies":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/comments?post=27190"}],"version-history":[{"count":11,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/27190\/revisions"}],"predecessor-version":[{"id":28255,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/27190\/revisions\/28255"}],"wp:attachment":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/media?parent=27190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/categories?post=27190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/tags?post=27190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}