
{"id":27200,"date":"2016-02-18T13:30:44","date_gmt":"2016-02-18T18:30:44","guid":{"rendered":"https:\/\/bejone03.expressions.syr.edu\/trf235\/?p=27200"},"modified":"2016-04-26T12:39:23","modified_gmt":"2016-04-26T16:39:23","slug":"youtube-6","status":"publish","type":"post","link":"https:\/\/bejone03.expressions.syr.edu\/trf235\/2016\/02\/18\/youtube-6\/","title":{"rendered":"YouTube"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div id=\"attachment_24135\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2014\/10\/YouTube-logo-full_color.png\" rel=\"attachment wp-att-24135\"><img aria-describedby=\"caption-attachment-24135\" loading=\"lazy\" class=\"wp-image-24135 size-medium\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2014\/10\/YouTube-logo-full_color-300x186.png\" alt=\"Youtube Logo\" width=\"300\" height=\"186\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2014\/10\/YouTube-logo-full_color-300x186.png 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2014\/10\/YouTube-logo-full_color-482x300.png 482w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2014\/10\/YouTube-logo-full_color.png 773w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-24135\" class=\"wp-caption-text\">Youtube Logo\u00a0<a href=\"http:\/\/www.youtube.com\" target=\"_blank\">[1]<\/a><\/p><\/div>\n<h2 style=\"text-align: center\"><span style=\"text-decoration: underline\"><strong>The Founders<\/strong><\/span><\/h2>\n<p><div id=\"attachment_18213\" style=\"width: 141px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2014\/04\/Chad_Hurley.jpg\" rel=\"attachment wp-att-18213\"><img aria-describedby=\"caption-attachment-18213\" loading=\"lazy\" class=\" wp-image-18213\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2014\/04\/Chad_Hurley-200x300.jpg\" alt=\"Co-Founder: Chad Hurley [8]\" width=\"131\" height=\"191\" \/><\/a><p id=\"caption-attachment-18213\" class=\"wp-caption-text\">Co-Founder: Chad Hurley <a href=\"http:\/\/www.biography.com\/people\/chad-hurley-201192\" target=\"_blank\">[8]<\/a><\/p><\/div><div id=\"attachment_15915\" style=\"width: 164px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/10\/Steve-Chen-201191-1-402.jpg\" rel=\"attachment wp-att-15915\"><img aria-describedby=\"caption-attachment-15915\" loading=\"lazy\" class=\" wp-image-15915\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/10\/Steve-Chen-201191-1-402-300x300.jpg\" alt=\"Co-Founder: Steve Chen\" width=\"154\" height=\"154\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/10\/Steve-Chen-201191-1-402-300x300.jpg 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/10\/Steve-Chen-201191-1-402-150x150.jpg 150w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/10\/Steve-Chen-201191-1-402.jpg 402w\" sizes=\"(max-width: 154px) 100vw, 154px\" \/><\/a><p id=\"caption-attachment-15915\" class=\"wp-caption-text\">Co-Founder: Steve Chen <a href=\"http:\/\/www.biography.com\/people\/steve-chen-201191\" target=\"_blank\">[9]<\/a><\/p><\/div><div id=\"attachment_18211\" style=\"width: 146px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2014\/04\/Jawed_Karim_2008.jpg\" rel=\"attachment wp-att-18211\"><img aria-describedby=\"caption-attachment-18211\" loading=\"lazy\" class=\" wp-image-18211\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2014\/04\/Jawed_Karim_2008-228x300.jpg\" alt=\"Co-Founder: Jawed Karim\" width=\"136\" height=\"175\" \/><\/a><p id=\"caption-attachment-18211\" class=\"wp-caption-text\">Co-Founder: Jawed Karim <a href=\"https:\/\/en.wikipedia.org\/wiki\/Jawed_Karim#\/media\/File:Jawed_Karim_2008.jpg\" target=\"_blank\">[10]<\/a><\/p><\/div><\/p>\n<h2 style=\"text-align: center\"><span style=\"text-decoration: underline\"><strong>Current Key Executives<\/strong><\/span><\/h2>\n<p><div id=\"attachment_25686\" style=\"width: 246px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Susan-Wojcicki.jpeg\" target=\"_blank\" rel=\"attachment wp-att-25686\"><img aria-describedby=\"caption-attachment-25686\" loading=\"lazy\" class=\"wp-image-25686\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Susan-Wojcicki-300x300.jpeg\" alt=\"Susan Wojcicki\" width=\"236\" height=\"236\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Susan-Wojcicki-300x300.jpeg 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Susan-Wojcicki-150x150.jpeg 150w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Susan-Wojcicki-1024x1024.jpeg 1024w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Susan-Wojcicki.jpeg 1728w\" sizes=\"(max-width: 236px) 100vw, 236px\" \/><\/a><p id=\"caption-attachment-25686\" class=\"wp-caption-text\">YouTube CEO: Susan Wojciki <a href=\"http:\/\/twitter.com\/susanwojcicki\" target=\"_blank\">[2]<\/a><\/p><\/div><div id=\"attachment_25991\" style=\"width: 248px\" class=\"wp-caption alignright\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Robert-Kyncl-e1449002554366.jpg\" target=\"_blank\" rel=\"attachment wp-att-25991\"><img aria-describedby=\"caption-attachment-25991\" loading=\"lazy\" class=\"wp-image-25991\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/Robert-Kyncl-300x300.jpg\" alt=\"\" width=\"238\" height=\"238\" \/><\/a><p id=\"caption-attachment-25991\" class=\"wp-caption-text\">YouTube Chief Business Officer: Robert Kyncl <a href=\"https:\/\/twitter.com\/rkyncl\" target=\"_blank\">[3]<\/a><\/p><\/div><\/p>\n<h2 style=\"text-align: center\"><span style=\"text-decoration: underline\"><strong>YouTube Overview &amp; History<\/strong><\/span><\/h2>\n<div id=\"attachment_25957\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"google.com\" rel=\"attachment wp-att-25957\"><img aria-describedby=\"caption-attachment-25957\" loading=\"lazy\" class=\"wp-image-25957 size-medium\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/google-300x205.jpg\" alt=\"\" width=\"300\" height=\"205\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/google-300x205.jpg 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/google-438x300.jpg 438w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2015\/09\/google.jpg 457w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-25957\" class=\"wp-caption-text\">Google Acquired YouTube in late 2006\u00a0<a href=\"https:\/\/www.crunchbase.com\/organization\/google\/acquisitions\" target=\"_blank\">[7]<\/a><\/p><\/div>\n<p style=\"text-align: left\"><a href=\"http:\/\/youtube.com\" target=\"_blank\">YouTube<\/a> is a worldwide video sharing company, which was launched in April 14, 2005 by three former <a href=\"https:\/\/www.paypal.com\/home\" target=\"_blank\">PayPal<\/a> employees <a href=\"http:\/\/usatoday30.usatoday.com\/tech\/news\/2006-10-11-youtube-karim_x.htm\" target=\"_blank\">[4]<\/a>. \u00a0Soon after their launch, <a href=\"http:\/\/www.google.com\/about\/\" target=\"_blank\">Google<\/a> purchased the company for $1.65 billion, making it the most expensive <a href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_mergers_and_acquisitions_by_Google\" target=\"_blank\">acquisition<\/a> for Google at that time\u00a0<a href=\"http:\/\/www.nbcnews.com\/id\/15196982\/ns\/business-us_business\/t\/google-buys-youtube-billion\/#.UbECrBG9KSM\" target=\"_blank\">[5]<\/a>. \u00a0YouTube now operates as a <a href=\"https:\/\/en.wikipedia.org\/wiki\/Alphabet_Inc.#\/media\/File:Alphabet_Chart-vector.svg\" target=\"_blank\">subsidiary of Google<\/a>. \u00a0Since it&#8217;s launch, YouTube popularity has skyrocketed, serving as the premier destination to post videos,\u00a0and creating a network of channels with a significantly easier barrier of entry compared to more established mediums. \u00a0Youtube has positioned itself as a significant competitor to traditional media,\u00a0with the coveted 18-49 year-old market accessing YouTube&#8217;s mobile site than any cable television network\u00a0<a href=\"https:\/\/www.youtube.com\/yt\/press\/statistics.html\" target=\"_blank\">[6]<\/a>. \u00a0Many established networks and personalities now use YouTube as an extension to reach a much wider audience, such as \u00a0<em><a href=\"https:\/\/www.youtube.com\/user\/TheEllenShow\" target=\"_blank\">The Ellen Show<\/a><\/em> and <em><a href=\"https:\/\/www.youtube.com\/user\/latenight\" target=\"_blank\">The Tonight Show Starring Jimmy Fallon<\/a><\/em>. \u00a0With YouTube&#8217;s massive popularity, especially with the younger demographic, much of the company&#8217;s recent actions focus on profiting on their large user base.<\/p>\n<h2 style=\"text-align: center\"><span style=\"text-decoration: underline\"><strong>Finances<\/strong><\/span><\/h2>\n<p><div id=\"attachment_27822\" style=\"width: 273px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Screen-Shot-2016-04-25-at-2.05.18-AM.png\" rel=\"attachment wp-att-27822\"><img aria-describedby=\"caption-attachment-27822\" loading=\"lazy\" class=\"wp-image-27822\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Screen-Shot-2016-04-25-at-2.05.18-AM-300x275.png\" alt=\"Google's Stock plummeted after its Q1 Earnings Report [14]\" width=\"263\" height=\"242\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Screen-Shot-2016-04-25-at-2.05.18-AM-300x275.png 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Screen-Shot-2016-04-25-at-2.05.18-AM-328x300.png 328w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2016\/02\/Screen-Shot-2016-04-25-at-2.05.18-AM.png 612w\" sizes=\"(max-width: 263px) 100vw, 263px\" \/><\/a><p id=\"caption-attachment-27822\" class=\"wp-caption-text\">Google&#8217;s Stock plummeted after its Q1 Earnings Report in mid\u00a0April\u00a0<a href=\"http:\/\/www.marketwatch.com\/story\/googles-big-plans-for-youtube-and-cloud-lead-to-big-spending-2016-04-21\" target=\"_blank\">[14]<\/a><\/p><\/div>While Google is a publicly traded company, it is unclear what effect YouTube has on their stocks. \u00a0Google has never released the earnings of YouTube and many have speculated that the web service has focused on building a strong user base rather than creating a profit <a href=\"http:\/\/www.businessinsider.com\/google-cfo-doesnt-disclose-youtube-financial-results-2015-7\" target=\"_blank\">[11]<\/a>. \u00a0Despite YouTube announcing it&#8217;s paid subscription plan, <a href=\"https:\/\/www.youtube.com\/red\" target=\"_blank\">YouTube Red<\/a>, a vast majority of YouTube&#8217;s revenue comes from advertisements, taking 45% of profits from every video allowing ads <a href=\"http:\/\/www.businessinsider.com\/money-youtube-stars-actually-make-2014-2\" target=\"_blank\">[12]<\/a>. \u00a0However,\u00a0within the past few months, <a href=\"https:\/\/finance.yahoo.com\/echarts?s=GOOG+Interactive#{&quot;allowChartStacking&quot;:true}\" target=\"_blank\">Google&#8217;s stock<\/a> (now known as <a href=\"https:\/\/abc.xyz\/\" target=\"_blank\">Alphabet<\/a>, but still retaining the GOOG stock market tag) has fluctuated wildly especially with the April release of their <a href=\"https:\/\/abc.xyz\/investor\/news\/earnings\/2016\/Q1_alphabet_earnings\/\" target=\"_blank\">First Quarter 2016<\/a>\u00a0results, reporting a disappointing net income of $5.25 billion <a href=\"https:\/\/abc.xyz\/investor\/news\/earnings\/2016\/Q1_alphabet_earnings\/\" target=\"_blank\">[13]<\/a>. \u00a0These earnings were more than $310 million less than average expectations, causing nearly a 5% drop in stock within 24 hours of the earnings release. \u00a0Much of this can be attributed to spending that increased nearly 27%, focusing on improving YouTube&#8217;s servers and content acquisition for YouTube Red that was released in February 2016 <a href=\"http:\/\/www.marketwatch.com\/story\/googles-big-plans-for-youtube-and-cloud-lead-to-big-spending-2016-04-21\" target=\"_blank\">[14]<\/a>. \u00a0While these numbers might be disappointing, the company seems to be doubling-down on its approach to attract viewers now, and worry about profits later, and it does seem unlikely that this will have a lasting effect on Google&#8217;s entire stock.<\/p>\n<h2 style=\"text-align: center\"><span style=\"text-decoration: underline\"><strong>YouTube Red<\/strong><\/span><\/h2>\n<p>YouTube Red, announced in late 2015, was the company&#8217;s attempt to launch into the paid subscription market. \u00a0For $9.99\/month users are able to view videos without advertisements, download videos, receive a free subscription to Google Music, and gain exclusive content <a href=\"https:\/\/www.youtube.com\/red\" target=\"_blank\">[15]<\/a>. \u00a0While there was some controversy, YouTube released the first round of their exclusive content, to very mixed results, in February 10, 2016.<\/p>\n<p><iframe loading=\"lazy\" width=\"584\" height=\"329\" src=\"https:\/\/www.youtube.com\/embed\/CJbqhVWj1xg?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<h1>A Trip To Unicorn Island<\/h1>\n<p><div style=\"width: 289px\" class=\"wp-caption alignright\"><img loading=\"lazy\" class=\"\" src=\"http:\/\/punjab2000.com\/wp-content\/uploads\/2016\/02\/LILLY.jpg\" alt=\"\" width=\"279\" height=\"273\" \/><p class=\"wp-caption-text\">Lilly Singh stars in YouTube&#8217;s first documentary <a href=\"http:\/\/punjab2000.com\/wp-content\/uploads\/2016\/02\/LILLY.jpg\" target=\"_blank\">[31]<\/a><\/p><\/div>YouTube Red&#8217;s first documentary,\u00a0<em><a href=\"https:\/\/www.youtube.com\/watch?v=KPX7GXSc1q8\" target=\"_blank\">A Trip to Unicorn Island<\/a><\/em> focuses on YouTube star <a href=\"https:\/\/en.wikipedia.org\/wiki\/Lilly_Singh\" target=\"_blank\">Lily Singh<\/a> and is produced by <a href=\"https:\/\/www.astronautswanted.com\/\" target=\"_blank\">Astronauts Wanted<\/a>. \u00a0The piece focuses on Singh, holder of the YouTube account <a href=\"https:\/\/www.youtube.com\/user\/IISuperwomanII\" target=\"_blank\">||SuperWoman||<\/a> with more than 8 million subscribers, during her first worldwide tour <a href=\"http:\/\/variety.com\/2016\/film\/vpage\/lilly-singh-youtube-red-a-trip-to-unicorn-island-1201702958\/\" target=\"_blank\">[16]<\/a>. \u00a0The documentary is clearly targeted at her tween fanbase as she delves into her struggle with depression and preaches self-acceptance. \u00a0However, mainstream media has given the piece little to no attention and currently holds a 4.2 rating on <a href=\"http:\/\/www.imdb.com\/\" target=\"_blank\">IMDb<\/a> <a href=\"http:\/\/www.imdb.com\/title\/tt5333882\/\" target=\"_blank\">[17]<\/a>.<\/p>\n<h1>Dance Camp<\/h1>\n<p>Taking from the success of made-for-tv <a href=\"http:\/\/disney.com\/\" target=\"_blank\">Disney<\/a> films such as\u00a0<a href=\"http:\/\/disneychannel.disney.com\/high-school-musical\" target=\"_blank\"><em>High School Musical<\/em>,<\/a>\u00a0<em><a href=\"https:\/\/www.youtube.com\/watch?v=-Nn230hj0EM\" target=\"_blank\">Dance Camp<\/a><\/em> is a teen musical featuring songs created by YouTubers themselves <a href=\"http:\/\/variety.com\/2015\/digital\/news\/dance-camp-youtube-movie-musical-adult-themes-disney-1201615884\/\" target=\"_blank\">[18]<\/a>. \u00a0Similarly to\u00a0<em>A Trip to Unicorn Island<\/em>, YouTube&#8217;s first foray into the musical world has received essentially no professional press, as has user reviews hovering around 3.5 <a href=\"http:\/\/www.imdb.com\/title\/tt5017928\/\" target=\"_blank\">[19]<\/a>.<\/p>\n<h1>Scare PewDiePie<\/h1>\n<div style=\"width: 198px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" class=\"\" src=\"http:\/\/ia.media-imdb.com\/images\/M\/MV5BMjQyMzQ4MTQ4Ml5BMl5BanBnXkFtZTgwNTY4Mjc5NzE@._V1_SX640_SY720_.jpg\" alt=\"\" width=\"188\" height=\"274\" \/><p class=\"wp-caption-text\">Scare PewDiePie features YouTube&#8217;s most subscribed user <a href=\"http:\/\/ia.media-imdb.com\/images\/M\/MV5BMjQyMzQ4MTQ4Ml5BMl5BanBnXkFtZTgwNTY4Mjc5NzE@._V1_SX640_SY720_.jpg\" target=\"_blank\">[32]<\/a><\/p><\/div>\n<p style=\"text-align: left\">This web series centers the most subscribed YouTuber,\u00a0<a title=\"PewDiePie\" href=\"https:\/\/en.wikipedia.org\/wiki\/PewDiePie\">Felix Kjellberg<\/a>, otherwise known\u00a0as <a href=\"https:\/\/www.youtube.com\/user\/PewDiePie\" target=\"_blank\">PewDiePie<\/a>, as he navigates different sets inspired off popular horror video games. \u00a0The show format mimics what made his channel so popular; commentating and screaming the more terrified he becomes. \u00a0His name popularity seems to have garnered some of the most press as well, with <a href=\"https:\/\/www.youtube.com\/watch?v=MsplPPW7tFo\" target=\"_blank\">episode seven<\/a> offered to the public for free amassing nearly 24 million views <a href=\"https:\/\/www.youtube.com\/watch?v=MsplPPW7tFo\" target=\"_blank\">[20]<\/a>.<\/p>\n<h1>Lazer Team<\/h1>\n<p><div style=\"width: 327px\" class=\"wp-caption alignright\"><img loading=\"lazy\" src=\"http:\/\/ia.media-imdb.com\/images\/M\/MV5BMjAxNjcxNjc5NV5BMl5BanBnXkFtZTgwNjU2Njc5NzE@._V1_.jpg\" alt=\"\" width=\"317\" height=\"184\" \/><p class=\"wp-caption-text\">Lazer Team, created by Rooster Teeth, is the most traditional offering in YouTube Red&#8217;s launch. <a href=\"http:\/\/ia.media-imdb.com\/images\/M\/MV5BMjAxNjcxNjc5NV5BMl5BanBnXkFtZTgwNjU2Njc5NzE@._V1_.jpg\" target=\"_blank\">[33]<\/a><\/p><\/div>The most &#8220;traditional&#8221; offering of YouTube Red is <a href=\"http:\/\/roosterteeth.com\/\" target=\"_blank\">Rooster Teeth<\/a>&#8216;s <em><a href=\"https:\/\/www.youtube.com\/watch?v=xZnjyZI_FM4\" target=\"_blank\">Lazer Team<\/a><\/em>, which prior to appearing on Red&#8217;s lineup received an <a href=\"https:\/\/www.lazerteamthemovie.com\/screenings.html\" target=\"_blank\">actual theatrical release<\/a> in late January <a href=\"http:\/\/www.tubefilter.com\/2015\/12\/15\/rooster-teeth-lazer-team-youtube-red-theatrical-release-january-27\/\" target=\"_blank\">[21]<\/a>. The film created notoriety in the Summer of 2014 when it received nearly <a href=\"https:\/\/www.indiegogo.com\/projects\/lazer-team-by-rooster-teeth\" target=\"_blank\">$2.5 million in a crowdfunding campaign<\/a> on <a href=\"https:\/\/www.indiegogo.com\" target=\"_blank\">Indiegogo<\/a> <a href=\"https:\/\/www.indiegogo.com\/projects\/lazer-team-by-rooster-teeth\" target=\"_blank\">[22]<\/a>. \u00a0The internet company Rooster Teeth has had a <a href=\"http:\/\/youtube.com\/roosterteeth\" target=\"_blank\">very close relationship<\/a> with YouTube over the company&#8217;s life cycle, so it isn&#8217;t surprising that the sci-fi movie was brought to YouTube instead of a more traditional physical DVD release. \u00a0The movie also brings some credibility to the subscription service, since it is the only content to receive enough professional reviews to warrant\u00a0a <a href=\"http:\/\/www.metacritic.com\/\" target=\"_blank\">Metacritic<\/a> score, receiving &#8220;mixed or average reviews&#8221; with a 42% <a href=\"http:\/\/www.metacritic.com\/movie\/lazer-team\" target=\"_blank\">[23]<\/a>.<\/p>\n<h1>The Future<\/h1>\n<p>While YouTube Red&#8217;s offerings have received very mixed critical reception, the company has plans to release much more content within 2016. \u00a0This new content seems to branch out into new demographics, while still maintaining headlining YouTube stars such as\u00a0<em>Bad Internet\u00a0<\/em>written by <a href=\"http:\/\/www.collegehumor.com\/\" target=\"_blank\">College Humor<\/a> and reality show\u00a0<em>Prank\u00a0Academy <\/em>starring <a href=\"https:\/\/www.youtube.com\/user\/PrankvsPrank\" target=\"_blank\">PrankVsPrank<\/a>,\u00a0which was just began releasing episodes in April\u00a0<a href=\"https:\/\/youtube.googleblog.com\/2016\/02\/youtube-red-originals-available-today.html\" target=\"_blank\">[24]<\/a>. \u00a0Much of this content targets YouTube&#8217;s very young demographic, and while it might attract viewers, it still remains to be seen if they have the capital to spend $10 every month for YouTube Red, especially when <a href=\"http:\/\/netflix.com\" target=\"_blank\">Netflix<\/a> and <a href=\"http:\/\/hulu.com\" target=\"_blank\">Hulu<\/a>&#8216;s offerings seem to be much more <a href=\"https:\/\/www.justwatch.com\/us\/provider\/netflix\" target=\"_blank\">well-received<\/a>.<\/p>\n<p><iframe loading=\"lazy\" width=\"584\" height=\"329\" src=\"https:\/\/www.youtube.com\/embed\/9gdu5C4JKLY?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<h2 style=\"text-align: center\"><\/h2>\n<h2 style=\"text-align: center\"><span style=\"text-decoration: underline\"><strong>Live and 360 Video<\/strong><\/span><\/h2>\n<p><div style=\"width: 287px\" class=\"wp-caption alignright\"><img loading=\"lazy\" class=\"\" src=\"http:\/\/cdn3.pcadvisor.co.uk\/cmsdata\/features\/3625099\/youtube-gaming-lgo_thumb800.png\" alt=\"\" width=\"277\" height=\"159\" \/><p class=\"wp-caption-text\">YouTube Gaming was launched to directly combat video game live-streaming from Twitch.tv <a href=\"http:\/\/cdn3.pcadvisor.co.uk\/cmsdata\/features\/3625099\/youtube-gaming-lgo_thumb800.png\" target=\"_blank\">[34]<\/a><\/p><\/div>Despite the fact that\u00a0YouTube has had a chokehold in streaming archived video, the\u00a0company has fallen behind in the live-streaming market. \u00a0Streaming services such as <a href=\"http:\/\/twitch.tv\" target=\"_blank\">Twitch<\/a>, <a href=\"https:\/\/www.periscope.tv\/\" target=\"_blank\">Periscope<\/a>, and even <a href=\"https:\/\/live.fb.com\/\" target=\"_blank\">Facebook Live<\/a> might not necessarily have the numbers that YouTube does, but it has\u00a0left YouTube with a significantly smaller portion of that market. \u00a0To combat this, YouTube released <a href=\"http:\/\/gaming.youtube.com\" target=\"_blank\">YouTube Gaming<\/a> in August 2015 to combat Twitch, and continues to expand into the live video world <a href=\"http:\/\/www.polygon.com\/2015\/8\/25\/9208245\/youtube-gaming-launch-date-web-android-ios\" target=\"_blank\">[25]<\/a>. \u00a0According to a report by <a href=\"http:\/\/venturebeat.com\/\" target=\"_blank\">VentureBeat<\/a>, Google might soon be entering the mobile market as well with an app called <a href=\"http:\/\/www.adweek.com\/socialtimes\/report-google-building-youtube-connect-to-compete-with-periscope\/636767\" target=\"_blank\">YouTube Connect,<\/a> which would directly combat the popularity of Periscope <a href=\"http:\/\/venturebeat.com\/2016\/03\/23\/google-is-building-youtube-connect-a-live-streaming-app-to-take-on-periscope\/\" target=\"_blank\">[26]<\/a>. \u00a0YouTube was also the host of the first <a href=\"https:\/\/www.youtube.com\/channel\/UC4R8DWoMoI7CAwX8_LjQHig\/featured\" target=\"_blank\">live-streamed event<\/a> in the 2016 election cycle, with stars interviewing candidates live onto the website <a href=\"https:\/\/youtube.googleblog.com\/2016\/01\/youtube-creators-live-from-tomorrows.html\" target=\"_blank\">[27]<\/a>.<\/p>\n<p>On April 18, YouTube also announced that it would combine live streaming with some of its newest technology: <a href=\"https:\/\/www.youtube.com\/channel\/UCzuqhhs6NWbgTzMuM09WKDQ\" target=\"_blank\">360 degree video<\/a> <a href=\"https:\/\/youtube.googleblog.com\/2016\/04\/one-step-closer-to-reality-introducing.html\" target=\"_blank\">[28]<\/a>. \u00a0The company also announced that it would immediately begin to introduce <a href=\"https:\/\/www.youtube.com\/playlist?list=PLU8wpH_LfhmvCvcBGui3LHC8DufjgvxNn\" target=\"_blank\">spatial sound recognition<\/a> into it&#8217;s 360 video, creating a more immersive sound experience. \u00a0The effect of this announcement was released to the public during <a href=\"https:\/\/www.coachella.com\/home\/\" target=\"_blank\">Coachella 2016<\/a>, where artists such as <a href=\"http:\/\/www.mattandkimmusic.com\/\" target=\"_blank\">Matt &amp; Kim<\/a> and <a href=\"https:\/\/shadowkingdomrecords.bandcamp.com\/album\/open-the-gates\" target=\"_blank\">Open the Gates<\/a> was live-streamed to the public with 360 degree video <a href=\"http:\/\/pitchfork.com\/news\/64875-youtube-launching-360-degree-live-streams-with-coachella-2016\/\" target=\"_blank\">[29]<\/a>.<\/p>\n<p><iframe loading=\"lazy\" width=\"584\" height=\"329\" src=\"https:\/\/www.youtube.com\/embed\/idmQjXNKZIg?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>As the cost of producing 360 degree-quality videos has<a href=\"http:\/\/dailytekk.com\/2015\/09\/08\/the-7-best-360-cameras-and-rigs-for-shooting-insanely-awesome-vr-video\/\" target=\"_blank\"> reduced in price<\/a>, YouTube has put capable cameras in all of their <a href=\"https:\/\/www.youtube.com\/yt\/space\/\" target=\"_blank\">creative studios<\/a>, allowing use for all YouTube content creators <a href=\"http:\/\/www.theverge.com\/2016\/4\/18\/11450484\/youtube-live-360-degree-video-announced-neal-mohan-interview\" target=\"_blank\">[30]<\/a>. While the effects of this announcement are already being felt, this could also have massive implications for the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Virtual_reality\" target=\"_blank\">virtual reality<\/a> world, where live-streaming has never been compatible with the new technology, but now could\u00a0be\u00a0when paired with Google&#8217;s own <a href=\"https:\/\/www.google.com\/get\/cardboard\/\" target=\"_blank\">Google Cardboard<\/a> VR device.<\/p>\n<h2 style=\"text-align: center\"><\/h2>\n<h2 style=\"text-align: center\"><span style=\"text-decoration: underline\"><strong>Works Cited<\/strong><\/span><\/h2>\n<p style=\"text-align: left\">[1] <a href=\"http:\/\/youtube.com\" target=\"_blank\">YouTube Logo<\/a>. Digital image. <i>YouTube<\/i>. Google, n.d. Web.<\/p>\n<p>[2] <a href=\"http:\/\/twitter.com\/susanwojcicki\" target=\"_blank\">Susan Wojciki<\/a>. Digital image. <i>Twitter<\/i>. Twitter, n.d. Web.<\/p>\n<p>[3] \u00a0<a href=\"https:\/\/twitter.com\/rkyncl\" target=\"_blank\">Robert Kyncl<\/a>. Digital image. <i>Twitter<\/i>. Twitter, n.d. Web.<\/p>\n<p>[4] Hopkins, Jim. &#8220;<a href=\"http:\/\/usatoday30.usatoday.com\/tech\/news\/2006-10-11-youtube-karim_x.htm\" target=\"_blank\">Surprise! There&#8217;s a Third YouTube Co-founder.<\/a>&#8221; <i>USA Today<\/i>. N.p., 11 Oct. 2006. Web. 25 Apr. 2016.<\/p>\n<p>[5] Associated Press. &#8220;<a href=\"http:\/\/www.nbcnews.com\/id\/15196982\/ns\/business-us_business\/t\/google-buys-youtube-billion\/#.UbECrBG9KSM\" target=\"_blank\">Google Buys YouTube for $1.65 Billion.<\/a>&#8221; <i>NBC News<\/i>. N.p., 10 Oct. 2006. Web. 25 Apr. 2016.<\/p>\n<p>[6] Google. &#8220;<a href=\"https:\/\/www.youtube.com\/yt\/press\/statistics.html\" target=\"_blank\">YouTube Statistics.<\/a>&#8221; <i>YouTube<\/i>. YouTube, n.d. Web. 25 Apr. 2016.<\/p>\n<p>[7] <a href=\"https:\/\/www.crunchbase.com\/organization\/google\/acquisitions\" target=\"_blank\">Google Logo<\/a>. Digital image. <i>Crunch Base,<\/i>\u00a0n.d. Web.<\/p>\n<p>[8] <a href=\"http:\/\/www.biography.com\/people\/chad-hurley-201192\" target=\"_blank\">Chad Hurley<\/a>. Digital image. <i>Bio.com<\/i>. A&amp;E Networks Television, n.d. Web.<\/p>\n<p>[9] <a href=\"http:\/\/www.biography.com\/people\/steve-chen-201191\" target=\"_blank\">Steve Chen<\/a>. Digital image. <i>Bio.com<\/i>. A&amp;E Networks Television, n.d. Web.<\/p>\n<p>[10] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Jawed_Karim#\/media\/File:Jawed_Karim_2008.jpg\" target=\"_blank\">Jawed Karim<\/a>. Digital image. <i>Wikipedia<\/i>. Wikipedia, n.d. Web.<\/p>\n<p>[11] Oreskovic, Alexei. &#8220;<a href=\"http:\/\/www.businessinsider.com\/google-cfo-doesnt-disclose-youtube-financial-results-2015-7\" target=\"_blank\">How Much Money Does YouTube Make? Don&#8217;t Ask the New CFO.<\/a>&#8221; <i>Business Insider<\/i>. Business Insider, Inc, 16 July 2015. Web. 25 Apr. 2016.<\/p>\n<p>[12] Edwards, Jim. &#8220;<a href=\"http:\/\/www.businessinsider.com\/money-youtube-stars-actually-make-2014-2\" target=\"_blank\">The Biggest Stars on YouTube Make Huge Incomes &#8230; Yet They Can&#8217;t Keep the Vast Majority of It.<\/a>&#8221; <i>Business Insider<\/i>. Business Insider, Inc, 03 Aug. 2015. Web. 25 Apr. 2016.<\/p>\n<p>[13] &#8220;<a href=\"https:\/\/abc.xyz\/investor\/news\/earnings\/2016\/Q1_alphabet_earnings\/\" target=\"_blank\">Alphabet Investor Relations.<\/a>&#8221; <i>Alphabet Investor Relations<\/i>. Alphabet, Inc., 21 Apr. 2016. Web. 25 Apr. 2016.<\/p>\n<p>[14] Owens, Jeremy. &#8220;<a href=\"http:\/\/www.marketwatch.com\/story\/googles-big-plans-for-youtube-and-cloud-lead-to-big-spending-2016-04-21\" target=\"_blank\">Google&#8217;s Big Plans for YouTube and Cloud Lead to Big Spending<\/a>.&#8221; <i>MarketWatch<\/i>. N.p., 22 Apr. 2016. Web. 25 Apr. 2016<\/p>\n<p>[15] Google. &#8220;<a href=\"https:\/\/www.youtube.com\/red\" target=\"_blank\">YouTube Red<\/a>.&#8221; <i>YouTube<\/i>. YouTube, n.d. Web. 25 Apr. 2016.<\/p>\n<p>[16] Lenker, Margert. &#8220;<a href=\"http:\/\/variety.com\/2016\/film\/vpage\/lilly-singh-youtube-red-a-trip-to-unicorn-island-1201702958\/\" target=\"_blank\">YouTube Fans See a Different Side of Lilly Singh in YouTube Red\u2019s \u2018A Trip to Unicorn Island\u2019.<\/a>&#8221; <i>Variety<\/i>. N.p., 11 Feb. 2016. Web. 25 Apr. 2016.<\/p>\n<p>[17] &#8220;<a href=\"http:\/\/www.imdb.com\/title\/tt5333882\/\" target=\"_blank\">A Trip To Unicorn Island (2016).<\/a>&#8221; <i>IMDb<\/i>. IMDb.com, n.d. Web. 25 Apr. 2016.<\/p>\n<p>[18] Spangler, Todd. &#8220;<a href=\"http:\/\/variety.com\/2015\/digital\/news\/dance-camp-youtube-movie-musical-adult-themes-disney-1201615884\/\" target=\"_blank\">\u2018Dance Camp\u2019: YouTube\u2019s First Movie Has More Adult Themes Than Disney Musicals.<\/a>&#8221; <i>Variety<\/i>. N.p., 12 Oct. 2015. Web. 25 Apr. 2016.<\/p>\n<p>[19]&#8221;<a href=\"http:\/\/www.imdb.com\/title\/tt5017928\/\" target=\"_blank\">Dance Camp (2016)<\/a>&#8221; <i>IMDb<\/i>. IMDb.com, n.d. Web. 25 Apr. 2016.<\/p>\n<p>[20] PewDiePie. &#8220;<a href=\"https:\/\/www.youtube.com\/watch?v=MsplPPW7tFo\" target=\"_blank\">LEVEL 7 | I&#8217;M NOT CRAZY (OUTLAST IRL GAMEPLAY).<\/a>&#8220;<i>YouTube<\/i>. YouTube, 10 Feb. 2016. Web. 25 Apr. 2016.<\/p>\n<p>[21] Brouwer, Bree. &#8220;<a href=\"http:\/\/www.tubefilter.com\/2015\/12\/15\/rooster-teeth-lazer-team-youtube-red-theatrical-release-january-27\/\" target=\"_blank\">Rooster Teeth To Release &#8216;Lazer Team&#8217; In Theaters, On YouTube Red On January 27 &#8211; Tubefilter.<\/a>&#8221; <i>Tubefilter<\/i>. N.p., 15 Dec. 2015. Web. 25 Apr. 2016.<\/p>\n<p>[22] &#8220;<a href=\"https:\/\/www.indiegogo.com\/projects\/lazer-team-by-rooster-teeth#\/updates\" target=\"_blank\">Lazer Team by Rooster Teeth.<\/a>&#8221; <i>Indiegogo<\/i>. N.p., n.d. Web. 25 Apr. 2016.<\/p>\n<p>[23] &#8220;<a href=\"http:\/\/www.metacritic.com\/movie\/lazer-team\" target=\"_blank\">Lazer Team.<\/a>&#8221; <i>Metacritic<\/i>. N.p., n.d. Web. 25 Apr. 2016.<\/p>\n<p>[24] &#8220;<a href=\"https:\/\/youtube.googleblog.com\/2016\/02\/youtube-red-originals-available-today.html\" target=\"_blank\">Get Your Popcorn Ready! Our First YouTube Red Originals Are Now Available.<\/a>&#8221; <i>Official YouTube Blog<\/i>. YouTube, 10 Feb. 2016. Web. 25 Apr. 2016.l<\/p>\n<p>[25] Sarkar, Samit. &#8220;<a href=\"http:\/\/www.polygon.com\/2015\/8\/25\/9208245\/youtube-gaming-launch-date-web-android-ios\" target=\"_blank\">YouTube Gaming Launches Aug. 26 with Website and Mobile Apps.<\/a>&#8221; <i>Polygon<\/i>. N.p., 25 Aug. 2015. Web. 25 Apr. 2016.<\/p>\n<p>[26] Yeung, Ken. &#8220;<a href=\"http:\/\/venturebeat.com\/2016\/03\/23\/google-is-building-youtube-connect-a-live-streaming-app-to-take-on-periscope\/\" target=\"_blank\">Google Is Building YouTube Connect, a Livestreaming App to Take On\u00a0Periscope.<\/a>&#8221; <i>VentureBeat<\/i>. N.p., 23 Mar. 2016. Web. 25 Apr. 2016.<\/p>\n<p>[27] &#8220;<a href=\"https:\/\/youtube.googleblog.com\/2016\/01\/youtube-creators-live-from-tomorrows.html\" target=\"_blank\">YouTube Creators Live From Tomorrow&#8217;s #DemDebate<\/a>.&#8221; <i>Official YouTube Blog<\/i>. Google, 16 Jan. 2016. Web. 25 Apr. 2016.<\/p>\n<p>[28]\u00a0&#8220;<a href=\"https:\/\/youtube.googleblog.com\/2016\/04\/one-step-closer-to-reality-introducing.html\" target=\"_blank\">One Step Closer to Reality: Introducing 360-degree Live Streaming and Spatial Audio on YouTube.<\/a>&#8221; <i>Official YouTube Blog<\/i>. Google, 18 Apr. 2016. Web. 25 Apr. 2016.<\/p>\n<p>[29] Philips, Amy, and Noah Yoo. &#8220;<a href=\"http:\/\/pitchfork.com\/news\/64875-youtube-launching-360-degree-live-streams-with-coachella-2016\/\" target=\"_blank\">YouTube Launching 360-Degree Live Streams With Coachella 2016.<\/a>&#8221; <i>Pitchfork<\/i>. N.p., 16 Apr. 2016. Web. 25 Apr. 2016.<\/p>\n<p>[30] Popper, Ben. &#8220;<a href=\"http:\/\/www.theverge.com\/2016\/4\/18\/11450484\/youtube-live-360-degree-video-announced-neal-mohan-interview\" target=\"_blank\">YouTube Introduces Live 360 Video, the Gateway Drug to Virtual Reality.<\/a>&#8221; <i>The Verge<\/i>. N.p., 18 Apr. 2016. Web. 25 Apr. 2016.<\/p>\n<p>[31]\u00a0<a href=\"http:\/\/punjab2000.com\/wp-content\/uploads\/2016\/02\/LILLY.jpg\" target=\"_blank\">A Trip To Unicorn Island Poster<\/a>. Digital image. <i>Punjab2000<\/i>. N.p., 12 Feb. 2016. Web. 25 Apr. 2016.<\/p>\n<p>[32]\u00a0<a href=\"http:\/\/ia.media-imdb.com\/images\/M\/MV5BMjQyMzQ4MTQ4Ml5BMl5BanBnXkFtZTgwNTY4Mjc5NzE@._V1_SX640_SY720_.jpg\" target=\"_blank\">Scare PewDiePie<\/a>. Digital image. <i>IMDb<\/i>. N.p., 10 Feb. 2016. Web.<\/p>\n<p>[33]\u00a0<a href=\"http:\/\/ia.media-imdb.com\/images\/M\/MV5BMjAxNjcxNjc5NV5BMl5BanBnXkFtZTgwNjU2Njc5NzE@._V1_.jpg\" target=\"_blank\">Lazer Team<\/a>. Digital image. <i>IMDb<\/i>. N.p., 10 Feb. 2016. Web.<\/p>\n<p>[34]\u00a0<a href=\"http:\/\/cdn3.pcadvisor.co.uk\/cmsdata\/features\/3625099\/youtube-gaming-lgo_thumb800.png\" target=\"_blank\">YouTube Gaming Logo<\/a>. Digital image. <i>PC Advisor<\/i>. N.p., n.d. Web.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; The Founders Current Key Executives YouTube Overview &amp; History YouTube is a worldwide video sharing company, which was launched in April 14, 2005 by three former PayPal employees [4]. \u00a0Soon after their launch, Google purchased the company for $1.65 &hellip; <a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/2016\/02\/18\/youtube-6\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":535,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4877],"tags":[4966,4965,2935,4974,1424,4972,1711,1061,4964,4685,4679,4971,390,4969,2924,4963,98,4968,2552,4973,335,4970,4967,4674],"_links":{"self":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/27200"}],"collection":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/users\/535"}],"replies":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/comments?post=27200"}],"version-history":[{"count":13,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/27200\/revisions"}],"predecessor-version":[{"id":27873,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/27200\/revisions\/27873"}],"wp:attachment":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/media?parent=27200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/categories?post=27200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/tags?post=27200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}