{"id":28399,"date":"2016-10-16T18:23:56","date_gmt":"2016-10-16T22:23:56","guid":{"rendered":"https:\/\/bejone03.expressions.syr.edu\/trf235\/?p=28399"},"modified":"2016-11-30T11:55:31","modified_gmt":"2016-11-30T16:55:31","slug":"sony-corporation","status":"publish","type":"post","link":"https:\/\/bejone03.expressions.syr.edu\/trf235\/2016\/10\/16\/sony-corporation\/","title":{"rendered":"Sony Corporation"},"content":{"rendered":"
Charlotte Traver, Brendan Weaver, David Sorokanich<\/pre>\n
\"sony-logo-1-jpg\"<\/a>
Sony Entertainment Logo [15]<\/a><\/p><\/div>\n
Company<\/span><\/strong><\/p>\n
Located in New York, NY<\/a>, Sony Corporation of America is the US headquarters of Sony Corporation, which is based in Tokyo, Japan<\/a>. Sony is involved in multiple businesses including electronics and mobile, film and television, music, gaming, digital services, and others. Sony employs about 125, 300 people and recorded annual sales of $71.7 billion of the fiscal year ending in March 2016.<\/span><\/p>\n
Background<\/span><\/strong><\/p>\n
Sony Electronics<\/a> is a leading provider of audio\/video electronics and products. Sony Mobile<\/a> is also a leading company in providing video, game, audio and communications technology products. Sony Pictures Entertainment<\/a> is a huge innovator in major motion picture production and produces major blockbusters regularly. Sony Music Entertainment<\/a> is one of the most well-known global recorded music companies and features artists famous on both a local and international scale. Sony\/ATV Music Publishing<\/a> works alongside Sony Music Entertainment and is the world\u2019s leading music publisher. Sony Interactive Entertainment LLC <\/a>is known for the PlayStation, a popular gaming console owned by millions of Americans. Other businesses that may not be as well known include Sony DADC, Sony Biotechnology Inc., Micronics, Inc., and Sony Card\/Sony Rewards. [7]<\/a><\/span><\/p>\n
Sony Pictures Executives<\/strong><\/p>\n
\"CEO<\/a>
Michael Lynton: CEO of Sony Entertainment where he oversees the Sony\u2019s global enterprise including Sony Music Entertainment, Sony Pictures Entertainment, and Sony\/ATV Music Publishing [18]<\/a><\/p><\/div>
\"Senior<\/a>
Philip Rowley: Senior Executive Vice President & Chief Financial Officer for Sony Pictures Entertainment he oversees the company\u2019s financial affairs and development [18]<\/a><\/p><\/div>
\"Executive<\/a>
Robert Lawson: Executive Vice President & Chief Communications Officer of Sony Pictures Entertainment responsible for the distribution and implementation of Sony Pictures Entertainment communications [18]<\/a><\/p><\/div>
\"Chairman<\/a>
Tom Rothman: Chairman of Sony Pictures Entertainment Motion Pictures Group in which he oversees the production and distribution of all Sony films [18]<\/a><\/p><\/div>
\"Senior<\/a>
Leah Weil: Senior Executive Vice President & General Counsel for Sony Pictures Entertainment and is the highest ranking legal consultant for Sony and is head of its law department [18]<\/a><\/p><\/div><\/p>\n
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Sony Entertainment Financials<\/strong><\/p>\n
\"Screenshot<\/a>
Screenshot of MarketWatch Report on Sony Corp. Stocks on Nov. 29, 2016 [13]<\/a><\/p><\/div>Sony Entertainment\u2019s 2016 Q2 Earnings, which were finalized on September 30, 2016, show a 10.8% decrease in Sales and Operating Revenue compared to 2015\u2019s Q2. Q2 is also showing a 45.7% decrease in Operating Income, a 40.5% decrease in Income before Income Taxes, and a 4.8% decrease in Sony Entertainment net income attributed to stockholders. These are all in comparison to the success Sony Entertainment showed in Q2 of 2015. [12] <\/a>Furthermore, a<\/span>s of November 29, 2016, Sony Entertainment stock prices are at $29.49 per share. This is much lower in comparison to the past three months in which shares were at a high of $34.17. [13]<\/a><\/span><\/p>\n
Sony Launches China Writers Initiative<\/span><\/strong><\/p>\n
On November 1, 2016, Sony Pictures Entertainment launched a China Writers Initiative<\/a>, which will allow emerging and well-known writers from China access to the studios. Writers will be able to work with Hollywood film and television executives and screenwriters to collaborate on ideas for both Hollywood and Hollywood Chinese productions. The program was developed with Sony Pictures China<\/a> and is intended to be a mutually educational program for both countries involved. Sony Pictures will select four writers at a time to travel to Los Angeles and work at the Sony Pictures Studios. A finalist will then be selected and able to produce their chosen project. [6]<\/a><\/span><\/p>\n
Sony Dives into Virtual Reality<\/span><\/strong><\/p>\n
Sony Interactive Entertainment of America has been on the forefront of virtual reality technology and has just recently made VR accessible for all. With the release of the PlayStation VR<\/a> in October 2016, virtual reality is available for all gamers who wish to take gaming to a new level. Virtual reality takes players into an immersive atmosphere never experienced before, one in which players are in the game themselves and experience something entirely different from traditional gaming. The release of the PlayStation VR included 30 games, but Sony Interactive Entertainment predicts that the PlayStation VR will have 50 games by the end of the year. President Shawn Layden of Sony Interactive Entertainment commented that virtual reality brings a \u201cnew medium into the homes of PS4 fans\u201d. Sony Interactive Entertainment hopes that virtual reality will soon enter the homes of many average Americans, as more and more interactive experiences independent of gaming are released. A variety of VR experiences such as Hulu, Allumette, Invasion! and others will soon offer their own interactive experiences. [9]<\/a><\/span><\/p>\n