{"id":4214,"date":"2012-09-18T20:19:59","date_gmt":"2012-09-19T00:19:59","guid":{"rendered":"https:\/\/bejone03.expressions.syr.edu\/trf235\/?p=4214"},"modified":"2012-12-21T00:38:20","modified_gmt":"2012-12-21T05:38:20","slug":"entravision-tucker","status":"publish","type":"post","link":"https:\/\/bejone03.expressions.syr.edu\/trf235\/2012\/09\/18\/entravision-tucker\/","title":{"rendered":"Entravision"},"content":{"rendered":"
by Tucker Warner<\/pre>\n
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Entravision Communications Corporation logo. Photo courtesy of Entravision.<\/p><\/div>\n
Entravision Communications Corporation<\/strong><\/p>\n
2425 Olympic Boulevard
\nSuite 6000 West
\nSanta Monica, California 90404
\nTel: 310-447-3870
\nFax: 310-447-3899<\/p>\n
Website: http:\/\/www.entravision.com<\/a><\/p>\n
Company Overview<\/strong>:<\/p>\n
Entravision Communications Corporation<\/a> is a media company founded in Santa Monica, California in 1996, and focuses on Spanish-language content designed to appeal to Hispanic Americans.\u00a0 Currently, Entravision owns both radio and television stations, primarily in markets with a large Hispanic influence or population, and has television stations in 19 of the top 50 Hispanic markets in the United States<\/a>. [1] Their 53 television stations<\/a>, with only a few exceptions, are affiliates for Spanish language networks, and are the largest affiliate groups for Univision and TeleFutura, two networks owned by the same parent company, Univision Communications, Inc. [2]<\/p>\n
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The majority of Entravision’s stations are affiliates for Univision. Photo courtesy of Univision.<\/p><\/div>\n
The deal that Entravision currently has in place with Univision and TeleFutura allows Entravision to have exclusive rights to broadcast those networks in the chosen markets until at least 2021. [3] Entravision also has affiliation agreements with Telemundo, Fox, MyNetworkTV, and The CW, all of which are scheduled to expire by 2015.\u00a0 The Entravision affiliates for these networks are all located in markets with a large Hispanic population.<\/p>\n
Financials:<\/strong><\/p>\n
<\/strong>Entravision is a publicly traded company, on the New York Stock Exchange as EVC.\u00a0 The Fall 2012 quarter has been positive for Entravision, as the stock has risen in value from $1.30 to $1.52 as of closing on December 6.\u00a0 This\u00a0 was helped by a large increase in value during sweeps week near the end of November. [4]<\/p>\n
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Daily stock price (in dollars) of Entravision for the Fall 2012 quarter. Screenshot courtesy of data from the New York Stock Exchange web page.<\/p><\/div>\n
On December 4, the staff of The Street <\/a>announced that they had upgraded the rating of Entravision’s stock<\/a> from “sell” to “hold.” [5] This follows the aforementioned substantial increase in market value at the end of November.\u00a0 As the staff of The Street notes, “[Entravision’s] revenue growth has slightly outpaced the industry average of 15.8%.\u00a0 Since the same quarter one year prior, revenues rose by 16.7%.” [5]<\/p>\n
Entravision reported a net revenue of $131,490,000 from the television branch for the 2011 fiscal year. [3] According to the 2011 annual report, television-based revenue does not see much change during non-FIFA World Cup years, but they do expect to report a slight increase in 2012 due to the prevalence of political advertising. [3] The annual report states that about 86% of television-based revenue in 2011 came from advertising, with 40% coming from national advertising.\u00a0 Because of the elections, it is likely that this percentage would have increased in 2012.<\/p>\n
Administration:<\/strong><\/p>\n
Walter F. Ulloa<\/a> has been Chairman and CEO of Entravision since the company’s opening in 1996. [6] Ulloa is still very involved in Entravision’s public dealings, and made a presentation to potential investors in New York, NY on December 4<\/a>.\u00a0[7] This presentation was open to the public through a stream<\/a> linked through the investor information section of Entravision’s web page<\/a>.<\/p>\n
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Walter F. Ulloa, Chairman and CEO of Entravision. Photo courtesy of Entravision.<\/p><\/div>\n
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Christopher T. Young is Executive Vice President, Treasurer, and CFO of Entravision. Photo courtesy of Entravision.<\/p><\/div>\n
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Christopher T. Young<\/a> has worked for Entravision since 2000, taking positions within the outdoor advertising division until 2008, when it was sold to Lamar Advertising Company. [8] Since then, Young has been Executive Vice President, Treasurer, and CFO of the company.\u00a0 Like Ulloa, Young has become somewhat of a public figure on behalf of the company, presenting at both the 40th UBS Annual Global Media and Communications Conference with Ulloa in New York on December 4th, and also the previous afternoon at the Bank of America Merrill Lynch Leveraged Finance Conference in Boca Raton. [7]<\/p>\n
Recent Events:<\/strong><\/p>\n
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The new logo for XHRIO-TV, Entravision’s MundoFox affiliate in McAllen, Texas. Due to the station’s branding, its callsign appears as XRIO. Photo courtesy of MundoFox and XHRIO-TV.<\/p><\/div>\n
On August 13, 2012, Fox International Channels and Colombia’s RCN Televisi\u00f3n launched MundoFox<\/a>, a Spanish-language network with 50 current affiliates in the United States. [9] One of these affiliates is XHRIO-TV<\/a>, an Entravision station in McAllen, Texas, that was formerly the region’s exclusive Fox affiliate.\u00a0 The transition period has lasted through Fall 2012, as Fox searched for a new network affiliate in the McAllen region, and the Rio Grande Valley area (which contains McAllen) became adjusted to the new network, which stayed on the same channel that housed the previous network tenant of the station.<\/p>\n
As part of the company’s increased efforts in creating some consumer loyalty to the parent company, rather than just to the individual stations, Entravision has recently sponsored some charitable and outreach events in cities that have Entravision stations.\u00a0 On November 14, the National Hispanic Media Coalition<\/a> hosted their annual Impact Awards in Washington, DC, where Senator Robert Menendez (D-NJ) and Rep. Lucille Roybal-Allard (D-CA), two Hispanic-Americans, were honored for their service to the Hispanic community. [10] Two of the sponsors for this event were Entravision and MundoFox.\u00a0 Additionally, Entravision’s contributions as media sponsors to Colorado Gives Day 2012<\/a>, a charity drive within the state of Colorado that raised approximately $15 million for various nonprofit groups, were considered “instrumental” by the organizers of the event. [11] While there were several other media sponsors for both of these events, Entravision’s intent to promote themselves as a company who will help the local communities in many ways was noticed by many members of the public, creating a lot of positive attention for the company and its local affiliates.<\/p>\n
Lizette Alvarez of the New York Times<\/a> noticed the role that Hispanic and Spanish television stations had in the election; specifically, how they contributed to high voter turnout within Hispanic communities. [12] The article<\/a> cites a public service announcement from Natalie Perez (which can be viewed below this paragraph), a news anchor at WVEA-TV, an Entravision affiliate for Univision in the Tampa Bay\/St. Petersburg, Florida markets, in which she encourages Hispanic-Americans to vote in the Presidential election.\u00a0 According to Ben Monterroso, executive director at Mi Familia Vota<\/a>, a nonpartisan voter education group with a specific focus on Hispanic-Americans, the Spanish media “played a tremendous role.” [12] With Entravision being at the forefront of Spanish media in Hispanic markets, it can be said with certainty that a significant part of the media’s influence on the increase in Hispanic voters came in some part because of Entravision’s efforts.<\/p>\n