{"id":4242,"date":"2012-09-18T20:26:37","date_gmt":"2012-09-19T00:26:37","guid":{"rendered":"https:\/\/bejone03.expressions.syr.edu\/trf235\/?p=4242"},"modified":"2012-12-20T23:24:00","modified_gmt":"2012-12-21T04:24:00","slug":"cbs-radioinfinity-broadcasting-elgin","status":"publish","type":"post","link":"https:\/\/bejone03.expressions.syr.edu\/trf235\/2012\/09\/18\/cbs-radioinfinity-broadcasting-elgin\/","title":{"rendered":"CBS Radio\/Infinity Broadcasting"},"content":{"rendered":"
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CBS Radio – Courtesy of SportsMediaJournal.com<\/p><\/div>\n

by Elgin Panetto<\/strong><\/p>\n

The media conglomerate known today as CBS Corporation Inc. was created in 1927, when a talent agent named Arthur Judson started his own radio network in order to showcase his own roster. He named his newly created network United Independent Broadcasters, but after a crippling amount of debt was accrued sold it to a man named William Paley for $400,000. [1] Columbia Broadcasting System, or CBS, has gone on to become one of the largest media companies in the world, with ventures in TV, Film, and Radio. In 2006 Viacom Inc., under the leadership of Sumner Redstone, decided to break up its entities to discontinue the age of media conglomerates and improve stock performance. During the split previously named Infinity Broadcasting, with their 179 stations at the time, was renamed CBS Radio and became a part of CBS Corporation under the leadership of Les Moonves. [2]<\/p>\n

Company Overview:<\/strong><\/p>\n

CBS Radio currently holds 127 major market radio stations in 28 major markets throughout the United States of America. CBS Radio station formats run the full gamut including news, sports, talk, rock, country, Top 40, classic hits and urban. [3]<\/p>\n

CBS Radio\u2019s radio personalities attract almost 70 million weekly listeners. One of CBS Radio\u2019s greatest strengths is their attention to on-air talent, in an age of radio where more automation usually means more dollars. In a recent interview with CBS Radio CEO Dan Mason, he explains the importance CBS Radio puts on the personalities who speak between playing music. \u201cI don\u2019t think the temptation is there to extract talk to add more commercials, the temptation is there to extract talk and thinking that was the clear pathway to get ratings. I believe that there is a fine line, a balance, that can\u2019t be tilted to one side or another\u2026\u201d The rest of that interview with Mark Ramsey can be seen below:<\/p>\n