{"id":457,"date":"2012-03-19T11:22:16","date_gmt":"2012-03-19T15:22:16","guid":{"rendered":"https:\/\/bejone03.expressions.syr.edu\/trf235\/?p=457"},"modified":"2012-05-23T12:42:05","modified_gmt":"2012-05-23T16:42:05","slug":"clear-channel-2","status":"publish","type":"post","link":"https:\/\/bejone03.expressions.syr.edu\/trf235\/2012\/03\/19\/clear-channel-2\/","title":{"rendered":"Clear Channel"},"content":{"rendered":"
by Tyler Kenly<\/pre>\n
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\"Courtesy:<\/dt>\n
Image Courtesy: Clear Channel\u00a0<\/dd>\n<\/dl>\n<\/div>\n
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  1. iHeart Radio<\/strong><\/span><\/em><\/li>\n
  2. Multiple Platform Promotion<\/strong><\/span><\/em><\/li>\n
  3. Rush Limbaugh Incident<\/strong><\/span><\/em><\/li>\n<\/ol>\n
     <\/p>\n
    1. iHeart Radio<\/strong><\/em><\/p>\n
    iHeart Radio is Clear Channel’s industry leading digital radio service launched in 2011 that includes\u00a0800+ live and local radio stations.<\/p>\n
    \"\"
    Image courtesy: iHeartRadio<\/p><\/div>\n
    On January 23rd, Clear Channel Media and Entertainment, previously Clear Channel Radio, announced the addition to college radio stations to its iHeart Radio, their digital radio service.\u00a0(1)<\/a><\/em><\/strong>\u00a0iHeart Radio already covers a vast amount of stations, over 800 in over 150 cities, but the addition of college stations will just widen the amount of stations Clear Channel Media and Entertainment’s new app will cover. The initial addition of college stations will be a slow process that will span several months. First will be 11 of the most widely listened to college stations, including Denison University’s WDUB and Ithica’s WICB, among others. Many more will be added in the months following. (2)<\/a>\u00a0<\/em>\u201cBringing college radio stations to iHeartRadio is a great source of local and independent programming that offers our users a more diverse listening experience and also provides listeners new opportunities for music, news and sports exposure and discovery,\u201d said John Hogan, President and CEO, Clear Channel Media and Entertainment. (3)<\/a><\/p>\n
    On March 7th, Clear Channel and it’s industry leading digital radio, iHeart Radio, utilized the hype around South by Southwest to promote up and coming artists that were at the event. The incredible reach of Clear Channel helped get the names of artists to the forefront. The promotional effort will also result in an entire station on iHeart Radio devoted to the artists who performed at SXSW titled ‘Austin 2012<\/a>‘ as well.(4)<\/a><\/em>\u00a0Artists promoted include\u00a0K\u2019NAAN, Foxy Shazam, T. Mills, ZZ Ward and Dead Sara as well as a few others.<\/p>\n
    On April 2nd, Clear Channel announced the return of the iHeart Radio Music Festival to be held in Las Vegas in September of 2012.(5)<\/a><\/em>\u00a0The first iHeart Radio Music Festival in 2011 featured hit artists such as<\/p>\n
    \"\"
    Image courtesy: iHeartRadio<\/p><\/div>\n
    Lady Gaga, Jay-Z, Coldplay, Alicia Keys,\u00a0Steven Tyler, The Black Eyed Peas, Kenny Chesney, Jennifer Lopez, Usher, Sting,\u00a0Carrie Underwood, Jane\u2019s Addiction, Nicki Minaj, David Guetta, Rascal Flatts, Bruno Mars, Kelly Clarkson, Sublime with Rome\u00a0and\u00a0Jeff Beck. The concert in 2011 was to launch the new iHeart Radio, the industry leading digital\u00a0music service, and sold out in just 10 minutes last year. Bob Pittman, Clear Channel CEO stated his high hopes for the second annual concert:\u00a0“The overwhelming success of last year\u2019s inaugural festival made it clear that history shouldn’t just repeat itself \u2014 we should strive to make it an even better experience for music fans. “(6)<\/a>\u00a0The concert will be held in the prestigious MGM Grand in Las Vegas.\u00a0<\/span>Further details about ticket information and the show lineup for this year’s concert will be announced summer 2012.<\/p>\n
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    In April 5th, Clear Channel’s premiere digital music service announced The Ultimate Pool Party <\/em>to be held at Fontainebleau Miami Beach on June 29-30. The party will be a weekend long musical festival as a part of the Bleaulive concert series.\u00a0\u00a0The weekend will be held at the legendary resort alongside the pool and the beach. Artists such as\u00a0Maroon 5, Flo Rida, Gym Class Heroes and Calvin Harris, as well as a special guest appearance by Enrique Iglesias will have live performances throughout the weekend.(7)<\/a><\/em> Clear Channel will promote the event through online promotions and over the air via its 90 contemporary hit stations.President of National Programming Platforms of Clear Channel Media and Entertainment, Tom Pole man had this to say about the event:”It\u2019s an amazing weekend getaway for our listeners and a\u00a0chance to connect with artists they love. Clear Channel has become well-known for producing world-class events, and we\u2019re looking forward to delivering yet another unforgettable experience.”(8)<\/a><\/em><\/p>\n
     <\/p>\n
    2. Clear Channel Partnerships<\/strong><\/em><\/p>\n
    Clear Channel Media and Entertainment announced on January 30th that they will be<\/p>\n
    \"\"
    Image courtesy: Ryan Seacrest Media<\/p><\/div>\n
    teaming up with Ryan Seacrest Media to increase business growth across multiple media platforms. The agreement committed over $300 Million in investments from THL and Bain Capital\u00a0in the new partnership between the two\u00a0companies. The agreement also gives Clear Channel a minority stake ownership in Ryan Seacrest Productions.(9)<\/a>\u00a0<\/em>Ryan Seacrest Media controls productions for television shows like ‘Keeping Up with the Kardashians’ and ‘Khloe and Lamar’.(10)<\/a><\/em>\u00a0The agreement with Clear Channel allows the collaborative effort to produce and distribute programming across different platforms and utilizes Clear Channel’s wide promotional reach to promote said programs.<\/p>\n
    On April 3rd, Clear Channel Communities, the community engagement branch of Clear Channel Media and Entertainment announced the partnership alongside Big Brothers Big Sisters of New York City. The partnership will link the mega-media corporation and the volunteer networking organization in a campaign effort to increase awareness about the program. Clear Channel Media and Entertainment will use over $1 million is promotional ads to further promote the program. Over\u00a02,700 public service announcements [PSAs] will be heard over 5 of the top radio stations in the New York area, which are owned by Clear Channel Media and Entertainment.(11)<\/a><\/em><\/p>\n
    On April 24th, Clear Channel announced that it will promote Carrie Underwood’s new album Blow Away <\/em>across multiple platforms as a part of its Artist Integration program. The\u00a0on-air and online Artist Integration Program is designed to leverage Clear Channel’s powerful properties and audiences to introduce the album to listeners and fans. (12)<\/em> <\/a>The campaign will use Clear Channel’s large network of country stations by using a series of on-air spots including excerpts from exclusive interviews and performances by Underwood.<\/p>\n
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    3. Rush Limbaugh Incident<\/p>\n
    In early March, controversy surrounding \u00a0Rush Limbaugh led to the abandoning by advertisers and several stations that were associated to\u00a0the popular radio host. Clear Channel stood behind Limbaugh, whose show is syndicated to over 600 stations in the US, and remains committed to the conservative host.\u00a0Limbaugh came under heavy fire after calling a Georgetown student a ‘slut’ and ‘prostitue’.<\/p>\n