{"id":4868,"date":"2012-12-03T09:39:31","date_gmt":"2012-12-03T14:39:31","guid":{"rendered":"https:\/\/bejone03.expressions.syr.edu\/trf235\/?p=4868"},"modified":"2012-12-20T22:27:18","modified_gmt":"2012-12-21T03:27:18","slug":"belo-corp-2","status":"publish","type":"post","link":"https:\/\/bejone03.expressions.syr.edu\/trf235\/2012\/12\/03\/belo-corp-2\/","title":{"rendered":"Belo Corporation"},"content":{"rendered":"
by Breanna Andrade<\/pre>\n
\"\"<\/a>
Picture courtesy of Belo Corporation<\/p><\/div>\n
Headquarters:\u00a0<\/strong>Belo Corporation\/<\/span>400 S. Record St.\/Dallas, Texas 75202<\/p>\n
Phone:<\/strong> (214) 977-6606<\/span><\/p>\n
Website:\u00a0<\/strong>Belo.com<\/a><\/p>\n
Brief History<\/strong><\/span><\/p>\n
Originally A.H. Belo\u00a0Corporation\u00a0was founded in 1842 by Alfred Horatio Belo. Since its date of\u00a0origin A.H. Belo Corp has encompassed\u00a0both newspapers and television\u00a0industries. After over hundred years of managing two industries the company split in 2008. Currently Belo Corporation only deals with the\u00a0Television\u00a0industry and A.H. Belo Corporation with Newspaper industry.<\/p>\n
About Belo<\/strong><\/span><\/p>\n
\"\"<\/a>
Belo Corporation Headquarters
Picture Courtesy of WOLFGANG DEMINO<\/p><\/div>\n
Belo Corporation is one of the leading TV broadcasting companies. Belo Corp is based in Dallas Texas and TV media revenue includes not only cable-news channel properties but also local-TV retransmission fees paid by cable systems and satellite TV services. \u00a0Belo Corp.\u00a0has thrives on creating a relationship with their small-screen fans. \u00a0Belo currently has 20 local television stations that serve markets in 10 states. Most of their stations though are based in Texas and Washington. Belo is affiliated with the four major broadcast networks (CBS, NBC, ABC, and FOX). They are also affiliated with a few independent stations as well as mini-networks like The CW and MyNetworkTV. Belo corporation also has two of the \u00a0highest ranked stations; these being WFAA of Dallas and KHOU of Houston. Belo also operates in a small number of local and regional cable news outlets, including NWCN in \u00a0Seattle and TXCN in Texas. [1]<\/p>\n
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\u00a0\u00a0President and\u00a0Chief\u00a0Executive Officer\u00a0<\/strong><\/span><\/p>\n
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Belo’s Chief Executive Dunia Shive. Picture courtesy of Belo Corp.<\/p><\/div>\n
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The President and Chief Executive Officer of Belo Corp is Dunia A Shive. In 1993 Shive firsted joined Belo as a corporate controller and was promoted in 1995 to Vice President\/Controller. Shive was then promoted to\u00a0president of Media Operations and Executive Vice President of Belo until 2007 when she earned her current position.\u00a0Shive holds a bachelors degree of business\u00a0administration\u00a0in accounting from Texas Tech University. [2]<\/p>\n
Belo’s Board of Directors<\/strong><\/span><\/p>\n
Belo Corporation has eleven Board of Directors. The Board of Directors includes: Robert W. Dechard, Dunia A. Shive, Wayne R. Sanders, James M. Moroney III, Henry P. Becton Jr, M. Anne Szostak, Judity L. Craven, Lloyd Ward, Dealey Herndon, McHenry Tichenor Jr, and Peter Altabef. \u00a0Each of Belo’s directors serves on each of the three standing committees of the Board. \u00a0Although Belo is managed by the board of directors it is interesting to note that Chairman Robert Decherd and his family control about 55% of Belo’s voting stock. [2]<\/p>\n
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\"\"<\/a>\u00a0\u00a0\u00a0\u00a0\"\"<\/a>\u00a0 \u00a0 \u00a0\"\"<\/a><\/p>\n
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All Board of Directors Pictures courtesy of Belo Corporation.<\/p>\n
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\u00a0Holdings<\/strong><\/span><\/p>\n
Belo Corporation has 20 local television stations these include;\u00a0KVUE-TV,KTVB-TV,WCNC-TV, WFAA-TV,WVEC-TV, KHOU-TV, WHAS-TV, WUPL-TV, WWL-TV, KASW-TV, KTVK-TV, KGW-TV,KENS-TV, KING-TV, KONG-TV, KREM-TV, KSKN-TV, KMOV-TV, KMSB-TV, KTTU-TV.\u00a0[3]<\/span><\/p>\n
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Picture courtesy of Belo Corp.<\/p><\/div>\n
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\u00a0Audience<\/strong><\/span><\/p>\n
Below is a chart that encompasses the call letter, affiliate, market, reach, and market rank of all of Belo’s 20 Broadcast Stations.<\/p>\n
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Reach Calculated from 2012 TV Factbook<\/p><\/div>\n
[4]<\/p>\n
Belo’s Top 3 Competitors<\/span>
\n<\/strong><\/p>\n
Lin TV Corp<\/p>\n
Sinclair Broadcast Group, Inc.<\/p>\n
Nexstar Broadcasting Group, Inc.<\/p>\n
[2]<\/p>\n
Where Belo Corp Stands in the Ranking <\/strong><\/span><\/p>\n
Belo Corporation is currently Ranked 10th\u00a0among\u00a0Broadcast Television according to AdAge.com.[5]<\/p>\n
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Picture courtesy of Adage.com<\/p><\/div>\n
Financials\u00a0<\/strong><\/span><\/p>\n
Below is a chart documenting Belo Corporations current financial progress over the last two years. [6]<\/p>\n
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Photo courtesy of Adage.com<\/p><\/div>\n
Recent News<\/strong><\/span><\/p>\n
September 27 2012:<\/strong> Belo Corp. Launches Private Advertising Marketplace<\/span><\/p>\n
Belo has announced that they will launch a Belo Private Ad Marketplace. This marketplace \u00a0is a new digital platform that connects different advertisers with Belo’s digital advertising inventory across its websites. \u00a0This new digital\u00a0platform will\u00a0allow\u00a0advertisers to have direct access to Belo’s 17 million online\u00a0consumers. This program helps advertisers provide more influential media placements online, while also offering more targeted brand display advertising. On the Belo’s website it states that “Belo’s Private Ad Marketplace was created to partner with select advertisers to leverage the high demand for its local sites..It also gives advertisers the opportunity to more efficiently partner directly with Belo, an award-winning\u00a0producer of quality digital news and information.”\u00a0said\u00a0Joe Weir, Belo’s Vice President\/Digital. [7]<\/p>\n
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October 30th 2012:<\/strong>\u00a0Belo Corp. Gains Big From Political, Olympics Revenue<\/span><\/p>\n
Strong political and Olympic advertising revenue gave Belo Corporation a lift in their third quarter. \u00a0Belo generated $17.7 million in political revenue and $13.4 million in Olympics revenue. Both of these statistics are significantly higher than what was recorded in their third quarter in 2008. \u00a0Net earnings nearly doubled, from 13 cents to 24 cents a share. During this time period Belo’s TV station business also \u00a0had a 50% improvement in cash flow, which includes earnings before interest, taxes, depreciation, and amortization.<\/p>\n
Belo’s\u00a0total spot revenue when political revenue is added climbed up to 18%. Without political their spot revenue was still up 5.1%. This increase came from the 4.6% improvement in local spot business and a 5.8% gain in national spot revenue. The political campaign and Olympics had a great affect on Belo Corporation’s\u00a0third\u00a0quarter\u00a0revenue\u00a0due to their\u00a0success\u00a0in spot\u00a0advertisements. [8]<\/p>\n
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October 30th 2012:\u00a0<\/strong>Third Quarter Results<\/span><\/p>\n
\"\"<\/a>On October 30th 2012 third quarter results reported that Belo’s net earnings per share of\u00a0$0.24 compared to net earnings per share of\u00a0$0.13\u00a0in the third quarter of 2011. Dunia Shive stated that “our strong cash generation has allowed for a special dividend and for the early redemption of our May 2013 notes in a net present value cash-positive transaction.\u00a0 Our solid financial position gives us the flexibility to pursue acquisitions and investments and consider further opportunities to increase shareholder returns.” [4] [9]<\/p>\n
View complete Third Quarter Report<\/a>.<\/p>\n
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N<\/strong>ovember 7th 2012<\/strong>:\u00a0<\/span>Belo Corp. Unveils New Small Business Marketing Solutions, Local Events Content<\/span><\/p>\n
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Photo courtesy of DataSphere<\/p><\/div>\n
Belo announced another agreement to launch a\u00a0specialized\u00a0small business marketing\u00a0solution\u00a0in fourteen of their markets. Belo’s station websites will now provide small local businesses with the opportunity to advertise to their targeted neighborhood-level audiences through a partnership with DataSphere Technologies. Joe Weir, Belo’s Vice President \/ Digital stated that “Belo is continually looking for opportunities to help advertisers reach the audiences most relevant to their businesses and investing in solutions to improve the experience for our website visitors.” This new agreement will let Belo’s website users\u00a0access\u00a0thousands of upcoming events and activities in each market. \u00a0This advertising venture allows \u00a0users to find events by neighborhood, event type or specific time frame. [10]<\/p>\n
Learn More about DataSphere Technologies\u00a0<\/a><\/p>\n
 <\/p>\n
November\u00a029th 2012:\u00a0<\/strong>Media Company Belo Corp Launches ScreenShot Digital, Inc.\u00a0<\/strong><\/span><\/p>\n
Belo Corporation announced today the launch of\u00a0ScreenShot Digital, Inc., another new digital advertising solutions company. ScreenShot Digital will partner with local and regional marketers across the United States in order to enhance their business objectives through digital media consulting and advertising services.\u00a0Belo’s investment in the new company shows their commitment to expanding their digital expertise in order to prepare for the inevitable growth within digital media. [11]<\/p>\n
 <\/p>\n
Outlook<\/strong><\/span><\/p>\n
Looking at the fourth quarter, Shive said, \u201cwe currently expect political revenue to finish
\nin the range of $29 million to $30 million for the fourth quarter, which would result in $58\u00a0million to $59 million of political revenue for the full year. Total spot\u00a0revenue, including political, in the fourth quarter of 2012 is currently expected to finish up in the\u00a0range of 11 to 13 percent compared to the fourth quarter of 2011″. Over the this semester Belo Corporation has looked into many different ways to enhance their relationship with not only the consumer but also their advertisers in order to expand on a more integrated digital platform. [9]<\/p>\n
References:<\/p>\n
[1[ Belo Corporation. (n.d.). Belo. Retrieved December 7, 2012, from Belo Corporation website: http:\/\/www.belo.com\/<\/a><\/p>\n
[2] Hoovers. (n.d.). Belo Corp. Retrieved November 18, 2012, from Hoovers website: http:\/\/www.hoovers.com\/…\/company-profile.Belo_Corp.cd4daffa5e828f9a<\/a><\/p>\n
[3] CJR. (n.d.). Belo Corp. Retrieved December 7, 2012, from Columbia Journalism Review website: http:\/\/www.cjr.org\/resources\/?c=belo<\/a><\/p>\n
[4] Nasdaq. (2011, March). Belo Corp. Retrieved December 7, 2012, from Nasdaq website: http:\/\/secfilings.nasdaq.com\/edgar_conv_html%2f2011%2f03%2f11%2f0000950123-11-024777.html#FIS_BUSINESS<\/a><\/p>\n
[5] AdAge. (n.d.). Belo Corp. Retrieved December 7, 2012, from AdAge website: http:\/\/adage.com\/datacenter\/datapopup.php?article_id=237431<\/a><\/p>\n
[6] AdAge. (n.d.). Media Family Trees. Retrieved December 7, 2012, from AdAge website: http:\/\/www.mediapost.com\/publications\/article\/186264\/belo-corp-gains-big-from-political-olympics-reve.html#axzz2D4VcGlIZ<\/a><\/p>\n
[7] Belo Corp. (2012, September 27). elo Corp. (BLC) Launches Private Advertising Marketplace. Retrieved December 7, 2012, from Belo.com website: http:\/\/phx.corporate-ir.net\/phoenix.zhtml?c=105373&p=irol-newsArticle&ID=1739009&highlight<\/a>=<\/p>\n
[8] Friedman, W. (2012, October 30). Belo Corp. Gains Big From Political, Olympics Revenue Read more: http:\/\/www.mediapost.com\/publications\/article\/186264\/belo-corp-gains-big-from-political-olympics-reve.html#ixzz2EOet6rGi<\/a>.Retrieved December 7, 2012, from Media Post News website: http:\/\/Belo Corp. Gains Big From Political, Olympics Revenue<\/p>\n
[9] Belo Corp. (2012, November 29). Media Company Belo Corp. (BLC) Launches ScreenShot Digital, Inc. Retrieved December 7, 2012, from Belo website: http:\/\/phx.corporate-ir.net\/phoenix.zhtml?c=105373&p=irol-newsArticle&ID=1762952&highlight<\/a>=<\/p>\n
[10] PRNewsWire. (2012, November 7). Belo Corp. Unveils New Small Business Marketing Solutions, Local Events Content. Retrieved December 7, 2012, from Yahoo website: http:\/\/finance.yahoo.com\/news\/belo-corp-unveils-small-business-150000012.html<\/a><\/p>\n
[11] Belo Corp. (2012, November 29). Media Company Belo Corp. (BLC) Launches ScreenShot Digital, Inc. Retrieved December 7, 2012, from Belo website: http:\/\/phx.corporate-ir.net\/phoenix.zhtml?c=105373&p=irol-newsArticle&ID=1762952&highlight<\/a>=<\/p>\n","protected":false},"excerpt":{"rendered":"
by Breanna Andrade Headquarters:\u00a0Belo Corporation\/400 S. Record St.\/Dallas, Texas 75202 Phone: (214) 977-6606 Website:\u00a0Belo.com Brief History Originally A.H. Belo\u00a0Corporation\u00a0was founded in 1842 by Alfred Horatio Belo. Since its date of\u00a0origin A.H. Belo Corp has encompassed\u00a0both newspapers and television\u00a0industries. After over … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":182,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[25,151],"tags":[365,178,811,179,761,801,804,803,799,373,808,809,805,806,807,810,796,802,795,794,812,377,797,381,800,798,382],"_links":{"self":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/4868"}],"collection":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/users\/182"}],"replies":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/comments?post=4868"}],"version-history":[{"count":86,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/4868\/revisions"}],"predecessor-version":[{"id":5338,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/4868\/revisions\/5338"}],"wp:attachment":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/media?parent=4868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/categories?post=4868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/tags?post=4868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}