{"id":5340,"date":"2012-12-05T16:48:11","date_gmt":"2012-12-05T21:48:11","guid":{"rendered":"https:\/\/bejone03.expressions.syr.edu\/trf235\/?p=5340"},"modified":"2012-12-18T06:58:16","modified_gmt":"2012-12-18T11:58:16","slug":"scripps-networks-interactive-2","status":"publish","type":"post","link":"https:\/\/bejone03.expressions.syr.edu\/trf235\/2012\/12\/05\/scripps-networks-interactive-2\/","title":{"rendered":"Scripps Networks Interactive"},"content":{"rendered":"

By Deana DiSalvio<\/p>\n

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Logo, SNI<\/a><\/p><\/div>\n<\/div>\n

9721 Sherrill Boulevard
\nKnoxville, TN 37932 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 865.694.2700
\nwww.scrippsnetworksinteractive.com<\/a><\/p>\n

Scripps Network Interactive<\/a>\u00a0(SNI), a leader in cable television network, advancing digital media platforms, publishing, and a developer in lifestyle programming across multiple communication mediums. Specializing in lifestyle content through cable networks, such as\u00a0The Cooking Channel<\/a>, The Travel Channel<\/a>, and HGTV<\/a>.\u00a0The company also has minority interest in regional sports network, FOX Sports Net South<\/a>, and internationally, with a significant stake in the United Kingdom television broadcaster, UKTV<\/a>. The company has made significant strides in branding their own products, such as Food Network Kitchenware<\/a>, and by teaming up with well-known brands, such as, HGTV Home by Sherwin-Williams<\/a>.<\/p>\n

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Logo, Diversity Lives Here<\/a><\/p><\/div>\n

Priding itself \u00a0on diversity, SNI aims to drive the behaviors and success in the workforce and marketplace.\u00a0Combined with the consumer-centric\u00a0philosophy,\u00a0focusing on delivering content, products, and services whenever and wherever a consumer wants it, that very focus established and continues to sustain the company as a leader in lifestyle. [1]<\/a><\/p>\n

History<\/strong><\/span><\/p>\n

SNI began as a Cleveland, Ohio<\/a>\u00a0The Penny Press<\/a><\/em>, started in 1878 by Edward W. Scripps. The newspaper had increased \u00a0post-war publishing success, and the Scripps Company moved toward the business of locally operated television. Prompted by the desire to not depend on advertising revenue [2]<\/a>, the company established itself in cable; buying and building television systems. By the 80s, the company’s reputation was one of America’s largest cable operators.<\/p>\n

Innovations in technology began to excel in the 1990s, and the Scripps Company began to immerse themselves even more within cable television. Scripps began building the company further by purchasing Cinetel Productions<\/a>, a Knoxville, Tennessee<\/a> based cable programmer, and shortly after announced the launch of the Home and Garden Television<\/a>. Taking the first steps with HGTV<\/a>, the company began to carve out a defined reputation formed around lifestyle programming.<\/p>\n

The company’s shift from newspaper to broadcast television, cable programming to the Internet, was complete. The creation of long-term value for their shareholders, moved the company into the future of the technological age. A separation that divided the company’s television lifestyle brands, and global Internet services occurred in 2008, which created two publicly-traded companies. [2]<\/a><\/p>\n

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SNI, Brands<\/a><\/p><\/div>\n

Now a leading media enterprise, that still publishes magazines, SNI has a significant presence in television broadcasting, as well as a strong hold over the advantageous ways of the Internet in interactivity, marketing, and\u00a0accessibility.<\/p>\n

Key People<\/strong><\/span><\/p>\n

The current \u00a0President of Scripps Network Interactive is\u00a0John F. Lansing<\/a>. The current Chief Executive Officer (CEO) of the Scripps Network Interactive is \u00a0Kenneth W. Lowe<\/a>, and who is credited for building the company into the success brand it is today. The Chief Financial Officer (CFO) is\u00a0Joseph G. Necastro<\/a>.<\/p>\n

Products<\/strong><\/span><\/p>\n

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Ad., HGTV<\/a><\/p><\/div>\n

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Ad., Do It Yourself<\/a><\/p><\/div>\n

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Ad., Great American Country<\/a><\/p><\/div>\n

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The major brands of SNI include variety and insights to approaches in lifestyle. The Networks first major brand is Home and Garden Television (HGTV)<\/a>, which is a leader in home and lifestyle television programming. Some television shows include House Hunters<\/a> or Kitchen Cousins<\/a>, which include remodeling, refurbishing, and decorating households by expert designers. HGTV products are sold, from home decor for bathrooms and bedrooms, to advice from professional interior designers and landscapers.<\/p>\n

Along similar lines of home decoration and improvement, the brand\u00a0Do It Yourself (DIY)<\/a>, which provides ‘How To’ descriptions and videos for household renovations online.<\/p>\n

http:\/\/www.youtube.com\/watch?v=OlrE0A_NBiw&feature=share&list=UUgezeU5ToWz2Eg5JjuIctng<\/p>\n

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Ad., Food Network<\/a><\/p><\/div>\n

Food Network<\/a>, includes Chef’s advice, recipes, entertaining tips on decorations as a host, and restaurant recommendations online and in their subscriber magazine, Food Network Magazine<\/a>. Popular television shows include The Next Iron Chef<\/a>, a\u00a0competitive culinary showdown that \u00a0 selects the next best chef to take the honorable position and title of Iron Chef<\/a>. \u00a0Renowned chefs and recognizable personalities are also associated with the network, such as Giada De Laurentiis<\/a>, with her own show, Giada at Home<\/a>. Other popularized personalities include the likes of;\u00a0Mario Batali<\/a>, Rachel Ray<\/a>, and Paula Deen<\/a>.<\/p>\n

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Host, Giada De Laurentiis<\/a><\/p><\/div>\n

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Ad., Cooking Channel<\/a><\/p><\/div>\n

The Cooking Channel<\/a>, which has online recipes and cooking videos, as well as television programming, focusing on the culinary aspect of creating and eating healthy, enjoyable food. Some familiar hosts are Bobby Flay<\/a>, who has a T.V. show, Brunch @ Bobby’s<\/a>, as well as Emeril Lagasse<\/a>, who has a show, Fresh Food Fast<\/a>. \u00a0CityEats<\/a>\u00a0is also a brand, in partnership with the Food Network, in which brings light to the public, the world of restaurants with quality food, experience, and the experimentation of chefs, nationwide. The brand aims to provide the consumer with a genuine and overall enjoyable experience of dining out, while diversifying palate and cultural exposure through gastronomy<\/a>. [4]<\/a><\/p>\n

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The Great American Country<\/a> is a brand of the Scripps, which broadcasts country music entertainment, such as live concerts and country artist music videos. Television programming consists of shows like, Great American Heroes<\/a>, hosted by country singer and\u00a0philanthropist\u00a0Trace Adkins<\/a>, as well as the show Living Countryfied<\/a>, which highlights food, festivals, and traditions across the nation.<\/p>\n

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Ad., Travel Channel<\/a><\/p><\/div>\n

The Travel Channel<\/a> is another brand that explores the world at large; from hotel booking and destination advice, to VIP Sweepstakes<\/a> Vacation Prizes, the brand ultimately brings different cultures and places to the consumer. Television shows include writer and chef Anthony Bourdain’s<\/a>, No Reservations<\/a>, as well as the competitive show, Man vs. Food<\/a> with Adam Richman<\/a>. Whether an individual needs to take a business trip<\/a> in a city they’ve never been, or one would like historical tour<\/a> of a European city, the network provides rankings and reviews for the latter.\u00a0The network has introduced The Layover App<\/a>, for iPhones, iPads, and iPod Touch, which provides consumers with the ability to plan their trip on-the-go, equipped with maps and timelines anywhere: the ultimate travel guide. The app coincides with\u00a0The Layover<\/a>, which premiered this fall.<\/p>\n

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