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<\/a>[1]<\/p><\/div>Background<\/strong><\/p>\n Univision, owned by Viacom<\/a>, is the largest Spanish-Language medium in the United States. \u00a0With top markets in Miami, Houston, Los Angeles and San Antonio Univision has expanded from television and radio to a multi-platform digital presence. Also the audience base has shifted from not only Spanish-speaking, but also bilingual Americans, who identify with the company\u2019s Hispanic niche. Univision is continuing to grow partnerships with\u00a0 philanthropic<\/a>, outreaches to better serve their Hispanic community. At its 50th<\/sup> anniversary Univision celebrates their success as a part of the mainstream media companies along with Fox<\/a>, ABC<\/a>,NBC<\/a>, and CW<\/a><\/em>.<\/p>\n History<\/strong><\/p>\n [2]<\/p><\/div>Univision has historically monopolized Latino television in America.\u00a0 According to Nielsen rating they have the world\u2019s largest audience of Spanish-language television viewer.[3] Jerry Perenchio created the Spanish-Language television station\u00a0 in its infancy and now Randy Falco, as the recent CEO, oversees\u00a0 the companies continued success [4].\u00a0 Univision\u2019s was \u00a0founded 1986 when it was formerly called SIN, Spanish International Network- originally designed for the management of advertising sales for the main station SICC, Spanish International Communications Corporation founded in 1961, in San Antonio, Texas[5]. Univision developed in terms of their business strategy and content before the increase<\/a>, of their target market. This major rise in Latinos<\/a>, seen in the dramatic rise in hispanic names in the US, in combination with\u00a0 the fact that so Univision is the \u00a0most famous and the oldest Latino media presence in\u00a0 America, has allowed for Univision\u2019s success. Also, Univision has no Spanish-Language competition, and none of their competitors like NBC, ABC and CBS attempt to attract Univision\u2019s audience base [6] [7].\u00a0 Even when these large media conglomerates try to reach the Latino market, like nbclatino<\/a>, the content is only changed into Spanish, instead of completely repackaged and retargeted for the Latino market.<\/p>\n Financials<\/strong><\/p>\n Little is known about the about the specific financials of Univision because they are owned by Viacom. Although, revenues in the fourth quarter declined 17% to $3.36 billion, in Viacom\u2019s Fourth Quarter report, this was due to lower income than expected in filmed entertainment (which isn\u2019t to say that Media Networks\u00a0 are under or over performing)[8]. Also the operating cost of Media Networks is down $25 million to $933 million.\u00a0 Viacom though has experienced\u00a0decreases in revenue as a whole in compared to the conglomerate\u2019s statistics from last year. \u00a0Viacom appears to be falling behind with it\u2019s main competition Disney which\u00a0 reports a $744 million increase in Media revenue in their fourth quarter [9].<\/p>\n As of close of the market on November 30th<\/sup>, was up .41 points in the NASDAQ from their opening at $51.89 a share [10]. More holistically though, since late August Viacom has shown some major growth, the most significant being their climb from below $49 per share in early September to above $54.05per share in the middle of that month. Overall, though no substantial financial data can be found based on the most recent data of Viacom, or Univision in particular, beyond proof of their activity as a multi-million dollar media conglomerate.<\/p>\n Programming:<\/strong><\/p>\n Broadcast<\/em><\/p>\n Novelas<\/em><\/p>\n Univision is having success with their new telanovela \u201cAmores Verdaderos\u201d which was the fifth ranked program of the night in all of television among Adults 18-34, beating first-run episodes of ABC\u2019s (\u201cThe Middle,\u201d \u201cNashville\u201d and \u201cThe Neighbors\u201d), CBS\u2019 entire primetime line-up (\u201cSurvivor: Philippines,\u201d \u201cCriminal Minds\u201d and \u201cCSI\u201d), NBC\u2019s (\u201cChicago Fire\u201d) and the CW\u2019s entire primetime line-up (\u201cArrow\u201d and \u201cSupernatural\u201d) [16] .\u201d\u00a0 And\u00a0 this show did very well, Univision\u2019s top markets; it was named\u00a0 No. 1 \u00a0\u201cin the time period\u00a0 among Total Viewers 2+, Adults 18-49 and Adults 18-34 in Los Angeles, Miami and Houston.[17]\u201d\u00a0\u00a0 This show also was a personal best of Univision itself, beating out its other top two primetime shows \u201cSoy Tu Due\u00f1a\u201d and \u201cAmor Real.\u201d Amores and Verdaderos also reached over 5.5million views for their time slot of Wednesday at 7pm [18]. Tapping further into that vain, the company has a five romantic telanovelas set to launch all through November and December, to ensure a \u2018Love-Filled Holiday Session [19]. These shows include \u201cTres Mujeres\u201d (Three Women), \u201cUn Gancho al Coraz\u00f3n\u201d (A Blow to the Heart), \u201cEl Noveno Mandamiento\u201d (The Ninth Commandment) , \u201cSalom\u00e9,\u201d and \u201cSo\u00f1adoras\u201d (Dreamers).<\/p>\n Primetime<\/em><\/p>\n Univision\u2019s strongest programing is their primetime lineup which as not only beat out competitors but also represents the company\u2019s personal growth [20].<\/p>\n \u201cUnivision finished the November 2012 sweep period as the No. 1 network on Friday nights among Adults 18-34 \u2026for the fourth consecutive November sweep. Univision beat its closest competitor, ABC, on Friday nights by more than +25% with Adults 18-34.\u201d\u00a0 Univision has out-delivered ABC, CBS, NBC or FOX 69% of the time \u2013 or three out of five nights \u2013\u00a0 among Adults 18-49 and 73% of the time \u2013 nearly three out of four nights \u2013 among Adults 18-34. For the 24th consecutive sweep, Univision has out-performed the CW among Adults 18-34\u2026\u201d 50th Anniversary<\/strong><\/p>\n On October 27th<\/sup> the network \u00a0\u00a0a four hour televised celebration complete with \u201c international celebrities, music, games, prizes, and a fascinating walk down memory lane\u201d for their 50th<\/sup> anniversary [22]. In addition to dominating their market, the brand also used social media in the promotion of their \u201cSabado Gigante\u201d\u00a0 through using a twitter handle<\/a>, and a hashtag to create buzz with their tech savvy audience[23] . The company\u2019s continued and versatile use of social networking and digital participation mirror the company\u2019s vision to remain relevant as their audience continues to embrace technology [24]. \u00a0Moreover, Unvision unveiled their new logo and tag line which \u00a0is \u201c\u00a0evocative of a human heart and three-dimensional in appearance and accompanied by a new positioning as \u201cthe Hispanic Heartbeat of America\u201d represents the company’s enormous growth from a one station start up in Texas to a multiplatform innovative media giant [9].<\/p>\n Innovation<\/strong><\/p>\n<\/a><\/a><\/p>\n<\/a><\/p>\n<\/a>In terms of News broadcasting, Univision,has become very successful with their use of co- anchors, Jorge Ramos and Maria Elena Salina. These two recently made history by being the first Latinos to be\u00a0 \u00a0honored with the lifetime achievement award, which represents their work in broadcasting on both traditional and digital mediums [12]. Univision is also the only certified Spanish-Language Broadcast in the country[13].\u00a0Univision, and Ramos and Elena, also made history in broadcast news through their \u201cMeet the Candidates\u201d interviews, which were the first time Presidential candidates were interviewed specifically to address Hispanic Americans.\u00a0 The pair also co-anchor Univision\u2019s nightly news program \u201cNoiticiero Univision\u201d and Ramos host an in-depth weekly public affairs show \u201cAl Punto\u201d. Although Univision, isn\u2019t dominating the nightly news market with their competitors, NBC and ABC, their line up and anchors are producing high-quality award-winning content [14].<\/p>\n<\/a><\/p>\n
\nRegularly Univision\u2019s strong hit of romantic telenovelas, like Por Ella, Soy Eva\u201d (For Her, I\u2019m Eva), \u201cAmores Verdaderos\u201d (True Love) and \u201cAmor Bravio\u201d (When The Heart Commands)\u00a0 take out shows like AC\u2019s \u201cPrivate practice\u201d CBS\u2019s \u201cCSI:NY\u201d NBC\u2019s \u201cGuys with Kids\u201d , Fox\u2019s \u201cThe Mob Doctor\u201d and CW\u2019s \u201cGossip Girl.\u201d \u00a0But Univision has also had this success with major award\/celebration coverage like the Latin Grammy\u2019s\u00a0 and the \u201cSabado Gigante\u201d\u00a0premiere [21]. The diversity of top rated shows legitimizes Univision\u2019s major success with both drama, which can be watch later( Live plus 7 day) and award coverage (which has a much shorted shelf life for the audience).<\/p>\n