{"id":8100,"date":"2012-12-08T02:36:45","date_gmt":"2012-12-08T07:36:45","guid":{"rendered":"https:\/\/bejone03.expressions.syr.edu\/trf235\/?p=8100"},"modified":"2012-12-20T21:59:34","modified_gmt":"2012-12-21T02:59:34","slug":"telemundo","status":"publish","type":"post","link":"https:\/\/bejone03.expressions.syr.edu\/trf235\/2012\/12\/08\/telemundo\/","title":{"rendered":"TELEMUNDO"},"content":{"rendered":"

\"\"<\/a><\/p>\n

By: Mayra Najera<\/p>\n

Background:<\/strong><\/span><\/p>\n

Telemundo Media<\/a>\u00a0is a division of NBC Universal. It\u2019s the second largest Spanish-language network in the United States also ranking second largest content producer worldwide. The network delivers its content via Telemundo Network, a Spanish-language television network that carries original productions, news and first-class sports events, and theatrical motion pictures. Telemundo reaches an audience in 210 markets through its 14 stations located across the nation and its broadcast and cable affiliates. Including Mun2<\/em>, the primary voice for young Hispanics in the United States, entering households through satellite, digital and analog cable. Telemundo Digital Media<\/em> is Telemundo\u2019s leading digital platform that shares original content, including mobile devices. Telemundo International<\/em>, it\u2019s international distributor, syndicates content to over 100 countries in more than 35 languages.[1]<\/span><\/p>\n

Major Competitor: <\/strong>Univision<\/a><\/em>, owned by Univision Communications<\/span><\/p>\n

\u00a0<\/strong>November 29, 2012<\/strong><\/span><\/p>\n

Telemundo Media performed its best November ratings in network history among total viewers (1,265,000) and adults ranging from ages 18-49 (660,000), during Monday through Sunday primetime. [2]<\/span><\/p>\n

April 20, 2012<\/strong><\/span><\/p>\n

<\/strong>Telemundo Media signed a product-placement deal with Bud Light and Subway for its primetime telenovela \u201cCoraz\u00f3n Valiente.\u201d The products are shown throughout customized in-show experiences where the characters are shown enjoying Bud Light during essential moments of the story and a spotlight for Subway\u2019s Fresh Fit menu. [3]<\/span><\/p>\n

April 30, 2012<\/strong><\/span><\/p>\n

<\/strong>Telemundo Media launched \u201cMia Mundo,\u201d the first bilingual branded-entertainment crossover series that aired on Telemundo.com and on cable net Mun2. Chevy and Verizon are integrated throughout the webisodes. The main characters will be driving the Chevy Camaro and Chevy Cruze. Verizon Wireless Products will be included throughout the episodes by showing the features of its mobile phones and tablets. The characters will use the mobile applications demonstrating how useful the apps are to their daily life. Viewers will be able to participate on all platforms and will see \u201cminisode\u201d teasers in television and resume watching the entire episode online. Viewers via Telemundo.com and social media will choose the finale. The fans will be able to access exclusive extended scenes, photo galleries and character bios. Viewers will be able to interact with the story and the characters. The grand finale will be delivered as a one-hour special on Mun2. The name of the series \u201cMia Mundo\u201d is short for \u201cthe Modern Independent Achiever (MIA). The series is about the life of the \u201cnew Latina woman \u201cfeaturing a modern young Latina on a journey to find balance in life and love. It is the first time that Telemundo produces original content featuring English-language crossover stars in a web series that is mainly in English with some Spanish. [4]<\/span><\/p>\n