{"id":8868,"date":"2013-04-08T18:41:09","date_gmt":"2013-04-08T22:41:09","guid":{"rendered":"https:\/\/bejone03.expressions.syr.edu\/trf235\/?p=8868"},"modified":"2014-04-21T07:51:18","modified_gmt":"2014-04-21T11:51:18","slug":"ion-media-networks-2","status":"publish","type":"post","link":"https:\/\/bejone03.expressions.syr.edu\/trf235\/2013\/04\/08\/ion-media-networks-2\/","title":{"rendered":"Ion Media Networks"},"content":{"rendered":"<pre>by Mike DelloStritto<\/pre>\n<p><div id=\"attachment_10101\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/ION_Media_Networks_873968058.jpg\"><img aria-describedby=\"caption-attachment-10101\" loading=\"lazy\" class=\"size-medium wp-image-10101 aligncenter\" alt=\"Ion Media Networks [14]\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/ION_Media_Networks_873968058-300x226.jpg\" width=\"300\" height=\"226\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/ION_Media_Networks_873968058-300x226.jpg 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/ION_Media_Networks_873968058.jpg 312w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-10101\" class=\"wp-caption-text\">Ion Media Networks [14]<\/p><\/div>601 Clearwater Park Road West Palm Beach, FL 33401<\/p>\n<p>Phone: (561) 659-4122<\/p>\n<h1 style=\"text-align: left\"><\/h1>\n<h1 style=\"text-align: left\">EXECUTIVES<\/h1>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 25%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-8868 gallery-columns-4 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/bejone03.expressions.syr.edu\/trf235\/2013\/04\/08\/ion-media-networks-2\/chairman-ceo\/'><img width=\"118\" height=\"150\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/Chairman-CEO-118x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-10102\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-10102'>\n\t\t\t\tBrandon Burgess, Chairman and CEO [15]\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/bejone03.expressions.syr.edu\/trf235\/2013\/04\/08\/ion-media-networks-2\/marketing\/'><img width=\"118\" height=\"150\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/Marketing-118x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-10107\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-10107'>\n\t\t\t\tChris Addeo, Marketing [16]\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/bejone03.expressions.syr.edu\/trf235\/2013\/04\/08\/ion-media-networks-2\/finance\/'><img width=\"118\" height=\"150\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/finance-118x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-10106\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-10106'>\n\t\t\t\tJeff Quinn, Finance [17]\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/bejone03.expressions.syr.edu\/trf235\/2013\/04\/08\/ion-media-networks-2\/distributin\/'><img width=\"118\" height=\"150\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/Distributin-118x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-10105\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-10105'>\n\t\t\t\tDouglas Holloway, Distribution [18]\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h1>ABOUT ION MEDIA NETWORKS<\/h1>\n<p><a href=\"http:\/\/www.ionmedia.com\">Ion Media Networks<\/a> was founded in 1984 under the name \u201cPaxson Communications\u201d.\u00a0 It wasn&#8217;t until 2006 that the company rebranded itself into what is now known as Ion Media Networks.\u00a0 The company today focuses their efforts in three areas: general entertainment television, special interest television, and mobile television.<\/p>\n<p>Ion is considered a pioneer when it comes to providing their audiences with special interest television.\u00a0 They are the first to have launched two 24\/7 DTV channels: Qubo and Ion Life <a href=\"http:\/\/www.ionmedianetworks.com\/about\/history\">[1]<\/a>.\u00a0 <a href=\"http:\/\/www.qubo.com\/schedule\">Qubo<\/a> is a safe haven for young kids to access entertainment that is always \u201cgood fun\u201d.\u00a0 Qubo claims to be one of the few networks that offer age-appropriate programming to the underserved age group of 5 to 8 year olds.\u00a0 <a href=\"http:\/\/www.ionlife.com\">Ion Life<\/a> is a channel dedicated to those with healthy, active lifestyles.\u00a0 The various programming options on this channel look to inspire, entertain, and encourage people to live their best possible lives.<\/p>\n<p>In addition to special interest television, Ion co-founded the industry movement to bring television to mobile devices.\u00a0 Ion is a founding member of Mobile Content Venture (MCV), along with NBCUniversal, Fox and leading broadcast station groups <a href=\"http:\/\/www.dyle.tv\/mcv\/overview\/\">[2]<\/a>.\u00a0 Their division of mobile television, <a href=\"http:\/\/www.dyle.tv\">Dyle<\/a>, provides viewers with access to live, local broadcast television through compatible mobile devices in select markets.<\/p>\n<p>General entertainment television is Ion\u2019s most prominent media outlet.\u00a0 They are a leading, high quality U.S. network, constantly providing innovation and growth to the industry.\u00a0 They serve an adult audience ages 25-54, and have recently expanded their reach to 260 million Americans in over 100 million U.S. households <a href=\"http:\/\/brandedcontent.adage.com\/cableguide2012\/network.php?id=53\">[3]<\/a>.\u00a0 Their viewership has doubled since rebranding to \u201cIon Television\u201d in 2008, climbing from nowhere to inside the top 15 cable ratings <a href=\"http:\/\/www.ionmedianetworks.com\/about\/history\">[4]<\/a>.\u00a0 Their slogan \u201cPositively Entertaining\u201d lives up to the bill with <a href=\"http:\/\/iontelevision.com\/shows\">syndicated programming<\/a> such as: <i>Criminal Minds<\/i>, <i>Numbers<\/i>, <i>Cold Case<\/i>, and their original series <i>Flash Point<\/i>, in addition to many others.\u00a0 Their programming also includes various movie titles.<\/p>\n<h1>THE BEGINNING OF THE CAMPAIGN<\/h1>\n<p>Ion Television\u2019s lineup of fully syndicated programming makes it difficult to persuade marketers to advertise on their channel.\u00a0 It is presumably more attractive for marketers to reach out to one of Ion\u2019s competitors such as CBS or Fox, and advertise where programming is more diverse.\u00a0 Ion isn\u2019t holding an upfront in 2013 to gain advertising on their channels like ABC, A&amp;E, truTV, and Bravo (to name a few) are holding <a href=\"http:\/\/www.cynopsis.com\/upfront-2012\/\">[5]<\/a>.\u00a0 Instead, Ion must develop unique and creative ways to reach their advertisers.<\/p>\n<p>Announced on March 4, 2013, the rebranding of Ion television and their new multi-tiered B2B campaign, introducing the \u2018Ionthusiasts\u2019, is exactly the creative buzz the network needs <a href=\"http:\/\/www.tvnewscheck.com\/article\/65894\/ion-unveils-new-look-b2b-campaign\">[6]<\/a>.\u00a0 To go along with the campaign, Ion television will be releasing their new network logo under their already established tagline \u201cPositively Entertaining\u201d.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-8868 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bejone03.expressions.syr.edu\/trf235\/2013\/04\/08\/ion-media-networks-2\/ion_television_logo\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/ION_Television_Logo-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-2-10116\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/ION_Television_Logo-150x150.png 150w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/ION_Television_Logo-300x300.png 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/ION_Television_Logo.png 600w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-10116'>\n\t\t\t\tOLD [19]\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bejone03.expressions.syr.edu\/trf235\/2013\/04\/08\/ion-media-networks-2\/arrow_pointing_right\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/arrow_pointing_right-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/arrow_pointing_right-150x150.jpg 150w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/arrow_pointing_right.jpg 200w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bejone03.expressions.syr.edu\/trf235\/2013\/04\/08\/ion-media-networks-2\/s5fs6s-2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/s5fs6s1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-2-10118\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-10118'>\n\t\t\t\tNEW [20]\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h1>INTRODUCING THE IONTHUSIASTS<\/h1>\n<p>The bulk of the campaign is centered on the \u201cIonthusiasts\u201d.\u00a0 According to independent research studies conducted by the network, Ion leads all of cable in adult co-viewing in households watching TV together.\u00a0 The data shows Ion is number 1 in cable for hours watched per viewer, and 69% of these committed viewers are watching marathons on a routine basis.\u00a0 After digesting this data, <a href=\"http:\/\/www.barkerdzp.com\">Barker DZP<\/a>, the New York-based agency that developed the creative decided, \u201cIon viewers are highly engaged and unique in their passion for the network\u2019s programming, they make an appointment to watch this content live for several hours at a time, which is why \u2018Ionthusiasts\u2019 is such an appropriate descriptor\u201d <a href=\"http:\/\/tvbythenumbers.zap2it.com\/2013\/03\/04\/ion-television-unveils-new-look-and-multi-tiered-b2b-campaign-introducting-the-ionthusiasts\/171695\/\">[7]<\/a>.<\/p>\n<p><div id=\"attachment_10304\" style=\"width: 227px\" class=\"wp-caption alignright\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/BarkerDZP.jpg\"><img aria-describedby=\"caption-attachment-10304\" loading=\"lazy\" class=\"size-full wp-image-10304\" alt=\"Barker DZP Advertising [21]\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/BarkerDZP.jpg\" width=\"217\" height=\"46\" \/><\/a><p id=\"caption-attachment-10304\" class=\"wp-caption-text\">Barker DZP Advertising [21]<\/p><\/div>The campaign will carry media buys across many different platforms including spots in print and out-of-home; however, the most intricate are the online spots.\u00a0 The network chose Barker DZP\u2019s approach because, \u201ctheir campaign truly reflected the attributes of our viewers\u2026we found the perfect moniker that fully represents the quality of our audience and their enthusiasm for the Ion Television brand\u201d <a href=\"http:\/\/www.broadcastingcable.com\/article\/492137-Exclusive_ION_Launches_IONTHUSIASTS_Marketing_Campaign.php\">[8]<\/a>.<\/p>\n<p>The <a href=\"http:\/\/ionthusiasts.com\">Ionthusiasts<\/a> have a separate website displaying the three fictional couples (the Ionthusiasts) based on Ion\u2019s key demographics: adults 25-34, 35-44, and 45-54.\u00a0 Each couple has a \u201cprofile\u201d explaining some key facts about the particular age demo.\u00a0 These facts include: why they watch Ion Television, the percentage of having kids, some hobbies they enjoy, and their personality traits <a href=\"http:\/\/ionthusiasts.com\/meet\/\">[9]<\/a>.<\/p>\n<p><div id=\"attachment_10303\" style=\"width: 594px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/Ion-Demographics.jpg\"><img aria-describedby=\"caption-attachment-10303\" loading=\"lazy\" class=\"size-large wp-image-10303\" alt=\"Ion Demographics [21]\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/Ion-Demographics-1024x774.jpg\" width=\"584\" height=\"441\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/Ion-Demographics-1024x774.jpg 1024w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/Ion-Demographics-300x226.jpg 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/Ion-Demographics-396x300.jpg 396w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/Ion-Demographics.jpg 1149w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/a><p id=\"caption-attachment-10303\" class=\"wp-caption-text\">Ion Demographics [22]<\/p><\/div>\u00a0 Each couple even has a <a href=\"http:\/\/ionthusiasts.com\/meet\/\">little video<\/a> so the advertisers can see each demographic in action.<\/p>\n<p><div id=\"attachment_10305\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/Dean-Steph.png\"><img aria-describedby=\"caption-attachment-10305\" loading=\"lazy\" class=\"size-medium wp-image-10305\" alt=\"Dean &amp; Steph [23]\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/Dean-Steph-300x226.png\" width=\"300\" height=\"226\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/Dean-Steph-300x226.png 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/Dean-Steph-1024x774.png 1024w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/Dean-Steph-396x300.png 396w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/Dean-Steph.png 1149w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-10305\" class=\"wp-caption-text\">Dean &amp; Steph [23]<\/p><\/div>Next, there is a \u201cLearn About Ion\u201d tab that contains a <a href=\"http:\/\/ionthusiasts.com\/learn\/\">sizzle reel<\/a> of their top shows <a href=\"http:\/\/ionthusiasts.com\/learn\/\">[10]<\/a>.\u00a0 However, the site goes even more in depth with an interactive section, allowing advertisers and marketers to drill down even deeper into the types of people that watch Ion Television.\u00a0 In order to receive a username to partake in the interactive part of the site, you must be an employee of a media planning &amp; buying agency, advertising agency, or an advertiser <a href=\"http:\/\/ionthusiasts.com\/details\/\">[11]<\/a>.\u00a0 Once you receive a username, you can play an interactive game that follows one of the Ionthusiasts families through their day.\u00a0 At each stoppage you make a decision to progress the family further along; this is useful to an advertiser because an \u201cIonthusiasts Fact\u201d, which gives the player even more intricate details about the exact viewer, supports each decision you end up making.\u00a0 As you can see in the picture, the fact explains, through an MRI Spring 2012 Study, that Ionthusiasts are pet owners, suggesting the answer to the question is to travel to the pet store <a href=\"http:\/\/ionthusiasts.com\/game\/deanstephanie\/play\">[12]<\/a>.<\/p>\n<p><div id=\"attachment_10306\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/the-game.png\"><img aria-describedby=\"caption-attachment-10306\" loading=\"lazy\" class=\"size-medium wp-image-10306\" alt=\"Interactive game [24]\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/the-game-300x263.png\" width=\"300\" height=\"263\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/the-game-300x263.png 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/the-game-341x300.png 341w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/the-game.png 974w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-10306\" class=\"wp-caption-text\">Interactive game [24]<\/p><\/div>\u00a0 These Ionthusiasts Facts clue marketers and advertisers into the minute details of each demographic, creating opportunities for super specified advertising to develop.\u00a0 For example, if Pet Smart knows that Ion has a very dedicated viewing audience, and that same dedicated audience owns pets, purchasing a media buy on this channel would be ideal for both parties.\u00a0 In addition to gaining insight on viewers, the marketers that play the game can earn points that go towards prizes such as iPads, vacations, and gift cards.<\/p>\n<h1>\u00a0THE ION LONGUE<\/h1>\n<p><div id=\"attachment_10309\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/lounge-logo.jpg\"><img aria-describedby=\"caption-attachment-10309\" loading=\"lazy\" class=\"size-medium wp-image-10309\" alt=\"Ion Lounge [25]\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/lounge-logo-300x147.jpg\" width=\"300\" height=\"147\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/lounge-logo-300x147.jpg 300w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/lounge-logo-500x245.jpg 500w, https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/lounge-logo.jpg 720w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-10309\" class=\"wp-caption-text\">Ion Lounge [25]<\/p><\/div>Ion Media Networks did not neglect their dedicated fans through their campaign and rebrand.\u00a0 They developed an offshoot from the Ion Television website called the \u201cIon Lounge\u201d <a href=\"http:\/\/iontelevision.com\/lounge\">[13]<\/a>.\u00a0 It is a fun, colorful, and interactive site for fans to get their Ion fix long after their favorite show is over.\u00a0 The Ion Lounge allows you to <a href=\"http:\/\/iontelevision.com\/lounge-games\">play games and answer trivia about the shows<\/a>.\u00a0 Each time you complete a game or answer a question right, you earn points that can later be traded in for prizes.\u00a0 These prizes do not compare to the Ionthusiasts prizes the marketers can win, but rather act as a token of fan-hood for the network with items such as t-shirts, tumblers, and drawstring bags.\u00a0 In addition, fans can create their very own <a href=\"http:\/\/iontelevision.com\/lounge-room-view\/557\">\u201cIon Lounge\u201d<\/a> and upload it to the <a href=\"http:\/\/iontelevision.com\/lounge-room-list\">gallery<\/a> where others can view the creation.\u00a0 It\u2019s simple, but a great way to keep the viewers active with the brand.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-3 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-3 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-3' class='gallery galleryid-8868 gallery-columns-2 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bejone03.expressions.syr.edu\/trf235\/2013\/04\/08\/ion-media-networks-2\/ion-lounge-screenshot\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/Ion-Lounge-Screenshot-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-10310\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-10310'>\n\t\t\t\tIon Longue homepage [27]\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bejone03.expressions.syr.edu\/trf235\/2013\/04\/08\/ion-media-networks-2\/a-lounge\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/files\/2013\/04\/A-lounge-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-10311\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-10311'>\n\t\t\t\tLounge example [26]\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>It takes a creative genius such as those working at Barker DZP to develop such an ambitious and unique plan for attracting advertisers, but it seems as though Ion certainly has a good thing in the works thus far.\u00a0 It is still early in the campaign, but I\u2019m sure they are going to be very happy with the results when it comes to an end.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h1>Sources:<\/h1>\n<p>[1] <a href=\"http:\/\/www.ionmedianetworks.com\/about\/history\">Ion Media Networks Milestones<\/a><\/p>\n<p>[2] <a href=\"http:\/\/www.dyle.tv\/mcv\/overview\/\">Mobile Content Venture<\/a><\/p>\n<p>[3] <a href=\"http:\/\/brandedcontent.adage.com\/cableguide2012\/network.php?id=53\">Ad Age Branded Content<\/a><\/p>\n<p>[4] <a href=\"http:\/\/www.ionmedianetworks.com\/about\/history\">Ion Media Networks Milestones<\/a><\/p>\n<p>[5] <a href=\"http:\/\/www.cynopsis.com\/upfront-2012\/\">2013 Upfront Season Overview<\/a><\/p>\n<p>[6] <a href=\"http:\/\/www.tvnewscheck.com\/article\/65894\/ion-unveils-new-look-b2b-campaign\">TV News Check \u2013 Ion New Look<\/a><\/p>\n<p>[7] <a href=\"http:\/\/tvbythenumbers.zap2it.com\/2013\/03\/04\/ion-television-unveils-new-look-and-multi-tiered-b2b-campaign-introducting-the-ionthusiasts\/171695\/\">TV by the Numbers \u2013 Multi-Tiered B2B<\/a><\/p>\n<p>[8] <a href=\"http:\/\/www.broadcastingcable.com\/article\/492137-Exclusive_ION_Launches_IONTHUSIASTS_Marketing_Campaign.php\">Broadcasting Cable \u2013 \u2018IONTHUSIASTS\u2019 Marketing Campaign<\/a><\/p>\n<p>[9] <a href=\"http:\/\/ionthusiasts.com\/meet\/\">Meet the Ionthusiasts<\/a><\/p>\n<p>[10] <a href=\"http:\/\/ionthusiasts.com\/learn\/\">Ion Television Sizzle Reel<\/a><\/p>\n<p>[11] <a href=\"http:\/\/ionthusiasts.com\/details\/\">Ionthusiasts \u2013 How it Works<\/a><\/p>\n<p>[12] <a href=\"http:\/\/ionthusiasts.com\/game\/deanstephanie\/play\">Ionthusiasts \u2013 Dean &amp; Stephanie<\/a><\/p>\n<p>[13] <a href=\"http:\/\/iontelevision.com\/lounge\">Ion Lounge<\/a><\/p>\n<p>[14] <a href=\"http:\/\/www.ionmedia.com\">Ion Media Networks Logo<\/a><\/p>\n<p>[15] <a href=\"http:\/\/www.ionmedianetworks.com\/about\/brandon-burgess\">Brandon Burgess<\/a><\/p>\n<p>[16] <a href=\"http:\/\/www.ionmedianetworks.com\/about\/chris-addeo\">Chris Addeo<\/a><\/p>\n<p>[17] <a href=\"http:\/\/www.ionmedianetworks.com\/about\/jeff-quinn\">Jeff Quinn<\/a><\/p>\n<p>[18] <a href=\"http:\/\/www.ionmedianetworks.com\/about\/douglas-holloway\">Douglas Holloway<\/a><\/p>\n<p>[19]\u00a0<a href=\"http:\/\/www.brandsoftheworld.com\/sites\/default\/files\/styles\/logo-thumbnail\/public\/032013\/ion_logo_black_cmyk.png\">Old Ion Logo<\/a><\/p>\n<p>[20] <a href=\"http:\/\/i48.tinypic.com\/s5fs6s.jpg\">New Ion Logo<\/a><\/p>\n<p>[21] <a href=\"http:\/\/www.barkerdzp.com\">Barker DZP Logo<\/a><\/p>\n<p>[22] <a href=\"http:\/\/ionthusiasts.com\/meet\/\">Ion Demographics<\/a><\/p>\n<p>[23] <a href=\"http:\/\/ionthusiasts.com\/meet\/\">Dean &amp; Steph<\/a><\/p>\n<p>[24] <a href=\"http:\/\/ionthusiasts.com\/game\/deanstephanie\/play\">Interactive game<\/a><\/p>\n<p>[25] <a href=\"http:\/\/iontelevision.com\">Ion Lounge<\/a><\/p>\n<p>[26] <a href=\"http:\/\/iontelevision.com\/lounge-room-view\/557\">Lounge example<\/a><\/p>\n<p>[27] <a href=\"http:\/\/iontelevision.com\/lounge\">Lounge homepage<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>by Mike DelloStritto 601 Clearwater Park Road West Palm Beach, FL 33401 Phone: (561) 659-4122 EXECUTIVES ABOUT ION MEDIA NETWORKS Ion Media Networks was founded in 1984 under the name \u201cPaxson Communications\u201d.\u00a0 It wasn&#8217;t until 2006 that the company rebranded &hellip; <a href=\"https:\/\/bejone03.expressions.syr.edu\/trf235\/2013\/04\/08\/ion-media-networks-2\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":190,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[97,870,11,7,6],"tags":[349,1408,1404,1407,180,1406,1405],"_links":{"self":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/8868"}],"collection":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/users\/190"}],"replies":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/comments?post=8868"}],"version-history":[{"count":36,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/8868\/revisions"}],"predecessor-version":[{"id":19538,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/posts\/8868\/revisions\/19538"}],"wp:attachment":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/media?parent=8868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/categories?post=8868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf235\/wp-json\/wp\/v2\/tags?post=8868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}