{"id":165,"date":"2012-02-02T01:16:08","date_gmt":"2012-02-02T01:16:08","guid":{"rendered":"https:\/\/bejone03.expressions.syr.edu\/trf594\/?p=165"},"modified":"2015-02-10T14:22:17","modified_gmt":"2015-02-10T14:22:17","slug":"programming-2","status":"publish","type":"post","link":"https:\/\/bejone03.expressions.syr.edu\/trf594\/2012\/02\/02\/programming-2\/","title":{"rendered":"Programming"},"content":{"rendered":"
by Caroline Ensler<\/pre>\n
History<\/strong><\/p>\n
Most programs in the early days of television were borrowed network radio, which was the precursor to television.\u00a0 In the early 1950\u2019s television started to develop a programming genres of its own including the \u201cspectacular\u201d and magazine-style formats such as Today and 60 Minutes. At this point in time, one single advertiser usually sponsored a full program.\u00a0 Quiz shows also gained popularity in the 1950\u2019s and still remains a popular today.\u00a0 Many of these quiz and game shows are precursors to the reality programs that are so prevalent today.\u00a0 In 1961 FCC chairman Newton Minow called television \u201ca vast wasteland\u201d which caused producers to experiment with more adventurous and unique programming. The early 1970\u2019s saw the rise of realistic situation comedies such as All In The Family.\u00a0 The 1980\u2019s brought about the rise of cable networks with more niche programming models.\u00a0 The specialization of cable was specifically appealing to advertisers who could now reach a more targeted demographic<\/p>\n
Ad Sales and Upfronts<\/strong><\/p>\n
\"\"<\/a><\/p>\n
Ad sales are a major source of revenue for a television program.\u00a0 The average 30 second spot for the 2012 Super Bowl cost $3.5 million<\/a>.<\/p>\n
With the television network upfronts currently going on and some still approaching, Barclays Capital analyst Anthony DiClemente predicts<\/a> another strong year.\u00a0 He estimated that the broadcast upfront revenue would increase 4.3% and the cable upfront revenue would rise 6.3%.\u00a0 Both of these numbers reflect a weaker growth than last year.\u00a0 Those numbers would bring the upfront primetime ad sales for the broadcast networks to $9.49 billion which is a new record high.\u00a0 The cable channel total is expected to be $9.88 billion, outperforming the broadcast networks which is extremely important to note.<\/p>\n
Some highly anticipated<\/a> pilots this season include:<\/p>\n