The Future of “Allegiance” Looks Bleak<\/p>\n
The ratings continued to fall further this week for NBC’s “Allegiance”. \u00a0The show pulled in a .8 rating in 18-49 with a 3 share and 3.36 million total viewers, down from last week’s also low .9 rating. \u00a0This week the Thursday 10 o’clock hour looked a little different than usual. \u00a0“Allegiance” was slated up against the Victoria’s Secret Swim Special on CBS which did slightly better with a 1.0 rating\/ 3 share and 4.02 million total viewers in 18-49. ABC had a special two hour Season 1 finale episode of \u00a0“How to Get Away with Murder” from 9-11, which pulled in 8.97 million total viewers for a 2.8 rating\/9 share. \u00a0It will be interesting to see how the numbers of\u00a0“The Blacklist” and “Allegiance” are affected now that “How to Get Away with Murder” is off until the fall. \u00a0“American Crime” will be premiering in the time slot next week which seems like it will be relatively successful from the reviews. \u00a0“Elementary” will be back on at its normal time next week as well.<\/p>\n
Allegiance is bringing in Giancarlo Esposito who was in Breaking Bad as a new character in March to play an enemy. \u00a0In response to that, they did a live Facebook Q&A with him this past Thursday. \u00a0The Q&A generated only a little activity. \u00a0There were about 70 questions asked and the post got 266 likes. \u00a0Seeing as their social media activity is usually so low, I think it would benefit them to do more of these fan engagement types of Facebook and Twitter things instead of posting random promotional graphics sporadically throughout the week. \u00a0They seem to be engaging more than before with fans on Twitter and have been retweeting more fan posts, which doesn’t really do much but shows activity.<\/p>\n
Here’s the preview for the episode with Giancarlo Esposito:<\/p>\n