{"id":1967,"date":"2015-09-01T22:47:18","date_gmt":"2015-09-01T22:47:18","guid":{"rendered":"https:\/\/bejone03.expressions.syr.edu\/trf594\/?p=1967"},"modified":"2015-09-10T14:55:43","modified_gmt":"2015-09-10T14:55:43","slug":"scream-queens-post-1","status":"publish","type":"post","link":"https:\/\/bejone03.expressions.syr.edu\/trf594\/2015\/09\/01\/scream-queens-post-1\/","title":{"rendered":"Scream Queens – Post #1"},"content":{"rendered":"

In a little over three weeks, the highly anticipated two-hour pilot episode of Scream Queens<\/a><\/em> will finally air on FOX at 8 pm. I say finally because of the impact of FOX\u2019s marketing methods, which started way back in February, initially without ever filming a single frame. As producer Ryan Murphy<\/a> set his key cast members in place, Joe Earley<\/a>, Fox Television Group\u2019s chief operating officer realized that it didn\u2019t make sense to wait until the first episode was shot to begin releasing ads.<\/p>\n

Earley paid special attention to the shows combination of blood and bubblegum, adapting this vibe to the show\u2019s first 12 second teaser<\/a> featuring a college-aged girl blowing a giant bubble that is popped by a knife revealing the show\u2019s logo. This video was released on February 13th<\/sup>, a Friday. March also consisted of a Friday the 13th<\/sup>, where a second video<\/a> teaser was released featuring Emma Roberts<\/a>. The show\u2019s actors as well as Murphy himself have frequently tweeted and uploaded to Instagram to keep potential viewers invested in the show.<\/p>\n

Seven months is an unheard of lead-time for a show on broadcast, but it may become more common as TV continues to lose its dependency by viewers to watch content. We will see if the early start was worth it on September 22.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a little over three weeks, the highly anticipated two-hour pilot episode of Scream Queens will finally air on FOX at 8 pm. I say finally because of the impact of FOX\u2019s marketing methods, which started way back in February, … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":313,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[563,1],"tags":[591,588,54,590,589,587],"_links":{"self":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/posts\/1967"}],"collection":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/users\/313"}],"replies":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/comments?post=1967"}],"version-history":[{"count":3,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/posts\/1967\/revisions"}],"predecessor-version":[{"id":2024,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/posts\/1967\/revisions\/2024"}],"wp:attachment":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/media?parent=1967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/categories?post=1967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/tags?post=1967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}