{"id":3058,"date":"2017-09-07T02:58:25","date_gmt":"2017-09-07T02:58:25","guid":{"rendered":"https:\/\/bejone03.expressions.syr.edu\/trf594\/?p=3058"},"modified":"2017-09-26T16:55:00","modified_gmt":"2017-09-26T16:55:00","slug":"emmy-awards-special","status":"publish","type":"post","link":"https:\/\/bejone03.expressions.syr.edu\/trf594\/2017\/09\/07\/emmy-awards-special\/","title":{"rendered":"Emmy Awards Special"},"content":{"rendered":"

Adweek<\/em> Discusses the Emmy’s Advertisers:<\/h1>\n

The article notes how “Television, social media and digital platforms will all play a role in the broadcast”<\/h2>\n

Importantly, the article asserts that LIVE specials tend to be watched in real time so that means more views of the ads. Hmmm, we’d hope so.<\/p>\n

Adweek<\/em> notes that Audi is the official car advertiser for the fourth year in a row. This is how the ad spend broke down last year:<\/p>\n

Audi<\/strong> was last year\u2019s biggest Emmy advertiser, with a spend of $3.98 million; followed by
\nTarget<\/strong> at $3.48 million;
\nSamsung<\/strong> at $2.99 million;
\nDiscover<\/strong> at $1.99 million;
\n Sony<\/strong> Pictures at $1.24 million.<\/p>\n

Though it has done lots of promos with celebs via linear tv, they are trying something new with\u00a0its #OffScript series of videos featuring Emmy-nominee Fred Armisen highlighting the Audi Q3 and encouraging viewers to tune in to the awards.<\/p>\n

We’ll see how it goes!<\/p>\n","protected":false},"excerpt":{"rendered":"

Adweek Discusses the Emmy’s Advertisers: The article notes how “Television, social media and digital platforms will all play a role in the broadcast” Importantly, the article asserts that LIVE specials tend to be watched in real time so that means … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":617,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[763],"tags":[],"_links":{"self":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/posts\/3058"}],"collection":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/users\/617"}],"replies":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/comments?post=3058"}],"version-history":[{"count":3,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/posts\/3058\/revisions"}],"predecessor-version":[{"id":3207,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/posts\/3058\/revisions\/3207"}],"wp:attachment":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/media?parent=3058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/categories?post=3058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/tags?post=3058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}