{"id":3477,"date":"2017-10-22T17:04:44","date_gmt":"2017-10-22T17:04:44","guid":{"rendered":"https:\/\/bejone03.expressions.syr.edu\/trf594\/?p=3477"},"modified":"2017-10-22T17:04:44","modified_gmt":"2017-10-22T17:04:44","slug":"9jkl-7","status":"publish","type":"post","link":"https:\/\/bejone03.expressions.syr.edu\/trf594\/2017\/10\/22\/9jkl-7\/","title":{"rendered":"9JKL # 7"},"content":{"rendered":"

A Look at New Shows and Network Branding\u00a0<\/strong><\/p>\n

Margaret Lyons of The New York Times<\/a> <\/em>makes an interesting point with the current fall TV season in regards to broadcast networks. She states that each show is becoming more about the brand than the show itself. The big five are looking for a show to fill the roster of what will soon be the demise in the natural rotation of TV sit-coms. For some shows, it may work\u2026 \u201cYoung Sheldon\u201d, though a one-camera show, is anticipated to be the replacement of CBS\u2019 number one show, \u201cThe Big Bang Theory.\u201d \u201cThe Mayor\u201d in place of \u201cModern Family\u201d on ABC and so on. If there is no replacement in place the networks appear to be doing their best to make it like <\/em>one of their former, very former, successful shows.<\/p>\n

So, as mentioned before, \u201c9JKL\u201d is similar to \u201cEverybody Loves Raymond.\u201d<\/a> But why can\u2019t it simply be \u201c9JKL\u201d?<\/p>\n

I don’t believe this is anything new. In TV history if there were successful shows execs tried to re-use that formula, again and again, such as \u201cFriends\u201d. Remember \u201cTwo Guys, a Girl, and a Pizza Place\u201d<\/a>? There were many shows like this, some not as lucky as \u201cTwo Guys\u2026\u201d and that ran only three years from 1998 to 2001. Many more unmemorable ones faltered.<\/p>\n

So why do the networks keep doing it?<\/p>\n

It seems to be an unanswerable question. Because sometimes it does<\/em> work. You feed the audience\u2019s tastes and you\u2019re golden. But what about something new, original and different? That\u2019s okay, as long as it\u2019s successful and that can\u2019t be guaranteed.<\/p>\n

Audiences seemed to be getting fatigued already by \u201c9JKL\u201d as their ratings<\/a> continue to drop week by week. Audiences have seen it before and even though they may have loved<\/em> Raymond, they are looking for something new to love and that something new may be on a competing network like Fox. Or they may stick with their tried and true talent shows, \u201cDancing with the Stars\u201d and \u201cThe Voice\u201d, which already has history and known viewership in a similar demographic to \u201c9JKL\u201d.<\/p>\n

Audiences gave the funny new kid a shot, but in the schoolyard that is network television, it wasn\u2019t funny enough and even though its name dropping it\u2019s similarity to Ray Romano\u2019s show, it\u2019s simply not Ray Romano and audiences know this. Relations will only take you so far. It will be interesting to see how far it takes \u201c9JKL\u201d.<\/p>\n

 <\/p>\n

\"\"<\/a> \"\"<\/a><\/p>\n

Images courtesy of CBS<\/p>\n","protected":false},"excerpt":{"rendered":"

A Look at New Shows and Network Branding\u00a0 Margaret Lyons of The New York Times makes an interesting point with the current fall TV season in regards to broadcast networks. She states that each show is becoming more about the … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":628,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/posts\/3477"}],"collection":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/users\/628"}],"replies":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/comments?post=3477"}],"version-history":[{"count":1,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/posts\/3477\/revisions"}],"predecessor-version":[{"id":3480,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/posts\/3477\/revisions\/3480"}],"wp:attachment":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/media?parent=3477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/categories?post=3477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/tags?post=3477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}