
{"id":4006,"date":"2018-02-12T22:28:28","date_gmt":"2018-02-12T22:28:28","guid":{"rendered":"https:\/\/bejone03.expressions.syr.edu\/trf594\/?p=4006"},"modified":"2018-02-12T22:28:28","modified_gmt":"2018-02-12T22:28:28","slug":"deception-3","status":"publish","type":"post","link":"https:\/\/bejone03.expressions.syr.edu\/trf594\/2018\/02\/12\/deception-3\/","title":{"rendered":"Deception #3"},"content":{"rendered":"<p>by Anjani Iman<\/p>\n<p><span style=\"font-weight: 400\">With the premiere of ABC\u2019s new crime drama, \u201cDeception\u201d, less than a month away, its marketing team is pushing social media with more force. The target demo for the new series is A18-49, so its social media presence is important for its success.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf594\/files\/2018\/02\/Screen-Shot-2018-02-12-at-5.26.50-PM.png\"><img loading=\"lazy\" class=\"size-medium wp-image-4007 aligncenter\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf594\/files\/2018\/02\/Screen-Shot-2018-02-12-at-5.26.50-PM-300x218.png\" alt=\"\" width=\"300\" height=\"218\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf594\/files\/2018\/02\/Screen-Shot-2018-02-12-at-5.26.50-PM-300x218.png 300w, https:\/\/bejone03.expressions.syr.edu\/trf594\/files\/2018\/02\/Screen-Shot-2018-02-12-at-5.26.50-PM-414x300.png 414w, https:\/\/bejone03.expressions.syr.edu\/trf594\/files\/2018\/02\/Screen-Shot-2018-02-12-at-5.26.50-PM.png 590w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Unsurprisingly, the show is most prevalent and popular on Facebook as it is the #1 leading social media site in the world. On FB, the page rakes in 22,429 likes and posts with a wider variety of multimedia ranging from articles to livestreams (by ABC Television Network, not \u201cDeception\u201d) to promo videos.<\/span><a href=\"https:\/\/bejone03.expressions.syr.edu\/trf594\/files\/2018\/02\/Screen-Shot-2018-02-12-at-5.26.59-PM.png\"><img loading=\"lazy\" class=\"size-medium wp-image-4008 aligncenter\" src=\"https:\/\/bejone03.expressions.syr.edu\/trf594\/files\/2018\/02\/Screen-Shot-2018-02-12-at-5.26.59-PM-300x203.png\" alt=\"\" width=\"300\" height=\"203\" srcset=\"https:\/\/bejone03.expressions.syr.edu\/trf594\/files\/2018\/02\/Screen-Shot-2018-02-12-at-5.26.59-PM-300x203.png 300w, https:\/\/bejone03.expressions.syr.edu\/trf594\/files\/2018\/02\/Screen-Shot-2018-02-12-at-5.26.59-PM-768x520.png 768w, https:\/\/bejone03.expressions.syr.edu\/trf594\/files\/2018\/02\/Screen-Shot-2018-02-12-at-5.26.59-PM-1024x693.png 1024w, https:\/\/bejone03.expressions.syr.edu\/trf594\/files\/2018\/02\/Screen-Shot-2018-02-12-at-5.26.59-PM-443x300.png 443w, https:\/\/bejone03.expressions.syr.edu\/trf594\/files\/2018\/02\/Screen-Shot-2018-02-12-at-5.26.59-PM.png 1968w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">On Twitter, the series\u2019 second most prioritized social media, the account is just shy of one thousand followers, a huge difference from Facebook. This social media account reposts a lot of the stars and producers\u2019 Twitter content, as well as Boomerangs from Instagram. On the whole, the account is weaker than Facebook and less personal.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The weakest link for \u201cDeception\u201d is their instagram, which has even lagged on the logo rebrand that is prevalent on Twitter and Facebook. There are only 8 posts and just over 700 followers. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Social media does not seem to be a driving force for the \u201cDeception\u201d series, whether that is the folly of the social media\/marketing team or simply not a priority for the producers and development team. <\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cDeception\u201d will premiere on Sunday, March 11 at 10\/9c on ABC.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>by Anjani Iman With the premiere of ABC\u2019s new crime drama, \u201cDeception\u201d, less than a month away, its marketing team is pushing social media with more force. The target demo for the new series is A18-49, so its social media &hellip; <a href=\"https:\/\/bejone03.expressions.syr.edu\/trf594\/2018\/02\/12\/deception-3\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":637,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[768],"tags":[101,698,786,252,800,91,222],"_links":{"self":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/posts\/4006"}],"collection":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/users\/637"}],"replies":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/comments?post=4006"}],"version-history":[{"count":1,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/posts\/4006\/revisions"}],"predecessor-version":[{"id":4009,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/posts\/4006\/revisions\/4009"}],"wp:attachment":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/media?parent=4006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/categories?post=4006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/tags?post=4006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}