{"id":4074,"date":"2018-02-25T22:11:20","date_gmt":"2018-02-25T22:11:20","guid":{"rendered":"https:\/\/bejone03.expressions.syr.edu\/trf594\/?p=4074"},"modified":"2018-02-25T22:11:20","modified_gmt":"2018-02-25T22:11:20","slug":"alex-inc-5","status":"publish","type":"post","link":"https:\/\/bejone03.expressions.syr.edu\/trf594\/2018\/02\/25\/alex-inc-5\/","title":{"rendered":"Alex, Inc. (5)"},"content":{"rendered":"<p>Earlier this week, ABC released a short promo for <em>Alex, Inc.<\/em> titled \u201cRaising a Family.\u201d Four days later, the video has slightly over 7,000 views on the verified TVPromos channel on YouTube. The montage shows Zach Braff\u2019s character trying to balance family life with his new, unproven business initiative. Here, it appears that ABC is trying to market the show towards a familial audience, as it tries to relate to viewers who struggle with the challenges of raising children. Such a tactic may prove valuable, as the show can simultaneously market to families and those who are interested in technology. By having a show that simultaneously focuses on two distinct subjects, there is more flexibility to appeal to audiences with broad interests. If the program experiences success at ABC, it can partially be attributed to the fact that the show\u2019s concept and marketing has engaged both podcast devotees and families.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this week, ABC released a short promo for Alex, Inc. titled \u201cRaising a Family.\u201d Four days later, the video has slightly over 7,000 views on the verified TVPromos channel on YouTube. The montage shows Zach Braff\u2019s character trying to &hellip; <a href=\"https:\/\/bejone03.expressions.syr.edu\/trf594\/2018\/02\/25\/alex-inc-5\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":635,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[768],"tags":[],"_links":{"self":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/posts\/4074"}],"collection":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/users\/635"}],"replies":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/comments?post=4074"}],"version-history":[{"count":1,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/posts\/4074\/revisions"}],"predecessor-version":[{"id":4075,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/posts\/4074\/revisions\/4075"}],"wp:attachment":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/media?parent=4074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/categories?post=4074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/tags?post=4074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}