{"id":4107,"date":"2018-03-05T18:10:49","date_gmt":"2018-03-05T18:10:49","guid":{"rendered":"https:\/\/bejone03.expressions.syr.edu\/trf594\/?p=4107"},"modified":"2018-03-05T18:10:49","modified_gmt":"2018-03-05T18:10:49","slug":"alex-inc-6","status":"publish","type":"post","link":"https:\/\/bejone03.expressions.syr.edu\/trf594\/2018\/03\/05\/alex-inc-6\/","title":{"rendered":"Alex, Inc. (6)"},"content":{"rendered":"<p>During the 90<sup>th<\/sup> Academy Awards on ABC, two short promos for <em>Alex, Inc.<\/em> aired. Each had a running time of only fifteen seconds and featured Zach Braff as the prominent figure to compel audiences to tune in. There was also a focus on Braff\u2019s return to television in each of the ads. Interestingly, one of the advertisements contained a reference to <em>Scrubs<\/em>, Braff\u2019s previous ABC show that attracted a large audience for almost ten seasons. However, it is unclear if this choice to incorporate Scrubs with this new show resonated with fans, as twitter users like @memles said \u201cWe\u2019re promoting Alex Inc. with Scrubs jokes? I mean, I\u2019m not mad, but that\u2019s a choice.\u201d Overall, though, the choice to promote Alex, Inc. during the Oscars as a general advertising decision from ABC appears valuable, as the network gets to promote its own television program on a night that attracts millions of viewers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the 90th Academy Awards on ABC, two short promos for Alex, Inc. aired. Each had a running time of only fifteen seconds and featured Zach Braff as the prominent figure to compel audiences to tune in. There was also &hellip; <a href=\"https:\/\/bejone03.expressions.syr.edu\/trf594\/2018\/03\/05\/alex-inc-6\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":635,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[768],"tags":[],"_links":{"self":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/posts\/4107"}],"collection":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/users\/635"}],"replies":[{"embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/comments?post=4107"}],"version-history":[{"count":1,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/posts\/4107\/revisions"}],"predecessor-version":[{"id":4108,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/posts\/4107\/revisions\/4108"}],"wp:attachment":[{"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/media?parent=4107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/categories?post=4107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bejone03.expressions.syr.edu\/trf594\/wp-json\/wp\/v2\/tags?post=4107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}