20th Century Fox

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by Jill Raifaisen

Overview:                                                                                                                         20th Century Fox, formally known as Twentieth Century Fox Film Corporation, has recently become one of the six major American film studios. Currently located in Los Angeles, CA,  20th Century Fox was founded in 1935. Their parent company is Fox Entertainment Group {1}. In 1985, they were bought by News Corporation and 20th Century Fox has been owned by them since. Their divisions include 20th Century Fox Animation and Fox 2000 Pictures. {2}. Their current sales are at $111.10 M. {3}.

(Image Copyright 20th Century Fox)

This is the most recent 20th Century Fox logo which has been used since 2009.

Brief History:                                                                                                                      In 1933 Joseph Schenck, Darryl F. Zanuck, William Goetz and Raymond Griffith created Twentieth Century Pictures, which was an independent motion picture production company. Then Joeseph Schenck and Fox management agreed to merge together to form The Twentieth Century-Fox Film Corporation in May of 1935 (in 1985 they dropped the hyphen between Century and Fox). After some ups and downs with financial problems, Rupert Murdoch bought his interest in Fox in 1984. {1}

Recent News:
January:
20th Century Fox has signed a new mulit-year deal with their production president Emma Watts. The deal keeps her with Fox through 2015. She has been the production president since 2009, but has been with Fox since 1999. Watts has helped with films such as Planet of the Apes, some of the X-Men movies, and some low budget films as well. {4}
February:                                                                                                                      Warner Brothers and 20th Century Fox have teamed up to try to come up with a device that lets users watch the movies they want to see without having to have internet connection. They believe the way to do this is to create a flash drive that lets you download your content directly onto it. This is called Project Phenix. It will be fast so users can quickly download their content. They are teaming up with San Disk and Western Digitalto try to make this happen. {5}
20th Century Fox announced that they will be the first major U.S film studio to enter the Korean film market. They will invest $4-5 million into five different Korean film projects. There are positive and negative outlooks on this movie. People are saying it will show how Korea is growing, but some people are as well saying that such a big company moving in can have negative effects on the local culture. {6}
March:                                                                                                                        Recently this past month, IMAX and 20th Century Fox announced the summer (June 8th 2012) release of Prometheus in digital 3D internationally. {7}

Debbie Miller was hired as executive VP of marketing. She will oversee publicity, promotions, research and digital marketing with her new position which begins on April 23rd. As well, Kevin Yoder is stepping up from managing director of MarketCast  to executive VP of marketing and strategy. Both of them have had multiple experiences in the industry and the 20th Century Fox team is excited about their arrivals. {8}

20th Century Fox has created a new promotion where people can use their smart phones to scan a QR code off a special wall in select areas and buy 20th Century movies and TV shows directly to their device. The locations they currently have these walls are Taubman Centers in Los Angeles (The Beverly Center); Fairfax, Va.; Short Hills, N.J.; and Stamford and Farmington, Conn., among 26 other malls. Some of the movies available with this feature are  Alvin And The Chipmunks: Chipwrecked (which streets March 27), X-Men: First Class, Alien, Rise of the Planet of the Apes, Sons of Anarchy, Rio, Gulliver’s Travels and Diary Of A Wimpy Kid: Rodrick Rules. This new feature makes it easier, faster and more convenient for customers to get their fix. {9}                                                                              (Image Copyright Fox)

IMAX Corporations, Paramount Pictures and 20th Century Fox announced that on April 4th they will release Titanic in 3D to 149 theaters. The movie has grossed $1.8 billion since its release in Dec. 1997. {10}

April:                                                                                                                                   20th Century Fox is now in the talks to distribute and as well possibly co-finance the film The Counselor. The film has already tied on the famous names Ridley Scott, Javier Bardem and Jeremy Renner, and now word is out that Angelina Jolie may be part of the cast as well. It is set to start filming next month. {11}

Hugh Jackman is set to star in the next The Wolverine. The film is prepared to start shooting in August down under in Australia. The film is an $80 million production which will create over 720 jobs. It’s current release date is slated for July 2013. This will be Fox’s sixth film from the X-Men series. {12}

Soon To Be Released: 
June 8th 2012 – Prometheus
 (Image Copyright 20th Century Fox)
“Ridley Scott, director of “Alien” and “Blade Runner,” returns to the genre he helped define. With PROMETHEUS, he creates a groundbreaking mythology, in which a team of explorers discover a clue to the origins of mankind on Earth, leading them on a thrilling journey to the darkest corners of the universe. There, they must fight a terrifying battle to save the future of the human race.” {13}
June 22nd 2012 – Abraham Lincoln : Vampire Hunter
 (Image Copyright 20th Century Fox)
“President Lincoln’s mother is killed by a supernatural creature, which fuels his passion to crush vampires and their slave-owning helpers.”  {13}
July 13th 2012 – Ice Age: Continental Drift
(Image Copyright 20th Century Fox)
“Scrat’s nutty pursuit of the cursed acorn, which he’s been after since the dawn of time, has world-changing consequences – a continental cataclysm that triggers the greatest adventure of all for Manny, Diego and Sid. In the wake of these upheavals, Sid reunites with his cantankerous Granny, and the herd encounters a ragtag menagerie of seafaring pirates determined to stop them from returning home.” {13}
August 3rd 2012 – Dog Days
(Image Copyright 20th Century Fox)
“During his summer vacation, “Wimpy Kid” Greg Heffley, the hero of the phenomenally successful book series, hatches a plan to pretend he has a job at a ritzy country club – which fails to keep him away from the season’s dog days, including embarrassing mishaps at a public pool and a camping trip that goes horribly wrong.” {13}
Executives:
  • CEO- Stephen Blairson
  • Vice Chairman- Hutch Parker
  • Chief Creative Officer and Co-President , Domestic Marketing- Tony Sella
  • Chief Marketing Officer and Co-President, Domestic Marketing- Oren Aviv
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Contact Info:      

Address: 10201 W. Pico Blvd. Los Angeles, CA 90064

Phone: 310-369-1000

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