Entravision Communications Corporation

Overview

Entravision Communications Corporation is a diversified Spanish-language media company that was established in 1996 by Walter F. Ulloa and Philip C. Wilkinson with the corporate headquarters in Santa Monica, California.  With its media assets, Entravision has strategically located television stations and radio stations in places that have a fast-growing and high-density U.S Hispanic markets.

Univision and TeleFutura serve as the company’s two major television affiliate group assets.  With these assets, Entravision own and operate 53 primary television stations across the United States.  Of these 53 primary television stations, 20 of them are in the top 50 U.S Hispanic Markets.

The radio group operates one of the largest Spanish-language radio stations in the United States.  This is one of the 48 radio stations we own with 47 of them being located in the top 50 U.S Hispanic Markets.

Management

Walter F. Ulloa – Chairman and Chief Executive Officer

Philip C. Wilkinson – President and Chief Operating Officer

Christopher T. Young – Executive Vice President, Treasurer and Chief Financial Officer

Jeffery A. Liberman – President, Radio Division

Mario M. Carrera – Senior Vice President, Spanish Language Television

Mark A. Boelke – General Counsel, Vice President of Legal Affair and Secretary

Finances

On March 7, 2012, Entravision released their fourth quarter earnings.  The company had a slight decrease in net revenue compared to last year.  Entravision is still working on their debt situation.  They realize the need for all of their capital, which has made them makes moves to undoing their debt.  Since December 2011, they have been retracing their steps to cover their debt and return the appreciation to their shareholders by giving a dividend per share back to the shareholders, while repurchasing their 8.750% Senior Secured First Lien Notes to ensure money to the bank. Click here to see the stock quote for Entravision.

Current Affairs

October 2011

October 28, 2011: Entravision announced that its top morning drive program, “”El Show de Alex ‘El Genio’ Lucas,” gained high audience recognition in the Albuquerque, New Mexico and Sacramento and Riverside-San Bernardino, California markets.  In Albuquerque, on KRZY-FM, it achieved its highest rating since 1999 with a 5.3 share during the time period for Adults 18-49.  In addition to this, it was the number one rated Spanish-language radio show in its market.  On KLYY-FM, in Sacramento and Riverside-San Bernardino, was the highest rated show regardless of language in the market in the demographics of Persons 6+, Adults 18-34, 18-49 and 25-54, with shares at 6.7, 9.4 and 8.3 respectively.  The ratings numbers on both of these markets is vital information for Entravision as they continue to be the leader in Spanish-language radio.  But what some of these statistics show is becoming stronger and reaching to more of the Hispanic community.

November 2011

November 30, 2011: Entravision, in an effort with Children’s Miracle Network Hospitals, announced it raised a record $2,001,050.  This is the fourth year Spanish-language Radiothon to benefit the hospital and has been the most successful one by far, almost doubling the $1.2 million raised last year.  What this $2 million shows is the reach and the power of Entravision radio.  It proves that the station has not only a large number of viewers in their markets, but also loyal viewers who listen to the station constantly and want to help it the best they can.  This shows how the Hispanic community has loyal  viewers who will recognize the radio station they like and then will stay with that station.  The amount raised for the hospital does not only tell us the strength of Entravision’s radio platform, but also their reach in the Spainish-language media world.

December 2011

December 6, 2011: Entravision has repurchased $16.2 million of its 8.750% Senior Secured First Lien notes due 2017.  This will cause there to be a one-time cash dividend of $0.06 per share to shareholders causing the total amount of money to be disbursed to be

approximately $5.1 million.  This action by Entravision is in an effort to install confidence in the company’s current shareholders and their future shareholders.  Walter F. Ulloa, Chairman and CEO of Entravision, realizes the importance of regaining balance in their company and return value to the shareholders.  The company is showing they know the importance of regaining their capital and losing their debt so they can continue to move forward and improve their performance in the media world.

January 2012

January 9, 2012: Entravision announced that they have promoted Mario M. Carrera to the new position of Senior Vice President of Spanish-Language Television.  With this title,

Carrera now runs and manages all of Entravision’s Spanish-language television entities.  Carrera is excited for the opportunity because with the rapid growth of the Hispanic community along with the television assets Entravision has, he is in a good position to help the company become a stronger force in the Hispanic community along with advertising.  This is a great chance for the company to generate and continue to influence the Hispanic community around the United States to get involved not only in their community, but in the U.S as a whole.  With the U.S Hispanic population growing at a rate six times faster than any other population it is becoming even more vital for that community to understand the world around them and how they can make a difference and be heard.

March 2012

March 9, 2012: Entravision announced that it will start a new show called “Perspectiva Nacional con Armando Guzman.”  This show will be showed on all 24 Univision affiliate owned and operated station and give a weekly political public affairs view.  The show can

be viewed in major battleground states including California, Florida and Texas.  Having this show in states with a high Hispanic community population will give that community a better understanding of the politics that are occurring in the world around them.  What Guzman brings to this show is an award-winning anchor from Washington D.C, who can provide the content to the Hispanic community in a way in which they will understand the issues concerning them.  The show will also stress on the upcoming election so they know of the major issues.  “Perspectiva Nacional con Armando Guzman” will begin airing on March 11, 2012 at 8:30 a.m E.T.  This is the next move that Entravision has made in their attempt to educate the Hispanic community and all of their listeners of politics.  This comes after they had an exclusive interview with President Barack Obama on May 12, 2011.  With this, Entravision is continuing to educate the Hispanic community of politics and urge them to get involved not only in their community, but also in the United States.

March 26, 2012: Entravision Communications Corporation was given two Medallas de Cortez Awards at the Hispanic Radio Awards hosted by Radio Ink in San Diego.  The

Medallas de Cortez Awards were created to recognize excellence in the Hispanic Radio Marketplace.  Matt Cardenas of Los Angeles, California, got the award for “Sales Manager of the Year: Markets 1-25” and El Gato KDLD-FM Los Angeles received the award for “Station of the Year: Markets 1-25.”  Cardenas is the leader for the national and local advertising the past three year for Entravision’s Los Angeles Radio Stations.

April 2012

April 27, 2012: President and Chief Operating Officer of Entravision, Philip C. Wilkinson,

will be resigning from his position effective May 31, 2012.  Wilkinson has served this position since 1996 and has more than 25 of broadcasting experience and has been part of Entravision since 1982.  Although Wilkinson is stepping down from his current position, he will still be involved with the company.  He has entered a consulting agreement which will allow him to remain on the Board of Directors for Entravision and give advice to the company on strategic plans.

April 30, 2012: Entravision has made it a point of theirs recently to start to buy up bonds to try to handle the debt situation they are in.  The company plans on buying back from holders most of Entravision’s 8.75% Senior Secured First Lien Notes due 2017.  The company has $384 million outstanding to Wells Fargo Bank, but Entravision has guaranteed to give $20 million in face value to the bank.  What this tells us is that Entravision is in a place to begin to the process to fill in their debts and get themselves on good terms financially with the bank.

Sources

1. (2011, November 30). Retrieved from http://childrensmiraclenetworkhospitals.org/Media/PressRoom/Entravision2011

2. Messmer, J. (2012, April 30). Entravision Redeeming Some Bonds. Retrieved from http://rbr.com/entravision-redeeming-some-bonds/

3. PRNewswire. (2012, March 9). Entravision Communications Corporation Launches: “Perspectiva Nacional con Armando Guzman.” Retrieved from http://markets.on.nytimes.com/research/stocks/news/press_release.asp?docTag=201203090900PR_NEWS_USPRX____NY67460&feedID=600&press_symbol=103007

4. PRNewswire. (2012, March 7). Entravision Communications Corporation Announces Fourth Quarter and Full Year 2011 Results. Retrieved from http://finance.yahoo.com/news/entravision-communications-corporation-reports-fourth-210500786.html

5. (2012, April 30). Retrieved from                                      http://www.nasdaq.com/symbol/evc

6. (2012, April 29). Retrieved from                           http://www.entravision.com/template.cfm?page=home

7. PRNewswire. (2011, October 28). Entravision Communiccations Corporation Announces Record Morning Drive ratings for “El Show de Alex ‘El Genio’ Lucas.” Retrieved from http://www.bizjournals.com/prnewswire/press_releases/2011/10/28/NY95821 

8. Villafane, V. (2012, March 7). Guzman Gets New Political Show on Entravision. Retrieved from http://www.mediamoves.com/2012/03/guzman-gets-new-political-show-on-entravision.html