Discovery Communications

by Jasmine White

Discovery_Communications

The World’s #1 Nonfiction Media Company [2]

One Discovery Place
Silver Spring, MD 20910
Tel: 240.662.2000/ http://corporate.discovery.com/

Overview

Discovery Communications[1] entered the media sphere as a single channel, The Discovery Channel. After acquiring its rival, The Learning Channel in 1991, it would go on to enter a series of acquisitions that have earned the corporation notoriety as the world’s number one media company. Discovery is currently a publicly owned company and trades on the NASDAQ stock market. It currently reaches more than 1.8 billion subscribers in 218 countries and territories. Moreover, Discovery is proud to be a leading provider of educational products and services to schools and owns a diverse portfolio of digital media services.

[1]

Leadership [3]

Photo of John S. HendricksJohn S. Hendricks is the founder of Discovery and serves as Executive Chairman. Hendricks wanted to provide viewers with quality documentaries that would allow them to explore their world. He has been the recipient of numerous awards, such as the Primetime Emmy Award, the Governors Award and the Lifetime Achievement Award.

Photo of Robert R. BeckRobert R. Beck has been Discovery’s Financial Consultant since 2001 and is a member of the compensation committee.

Photo of J. David WargoJ. David Wargo is the Director of Discovery, chairman of the Nominating Committee and a member of the Audit Committee.

Photo of Steven A. Miron Steven A. Miron is the Director of Discovery Communications and a member of the Nominating Committee.

Finances [4]

February 14, Discovery lost 33 percent of its net income in the fourth-quarter, dropping its income to $224 million, or 61 cents per share. Analysts were expecting 76 cents per share.

The company attributed the decline to a rise in taxes, equity-based compensation and costs due to its acquisitions. Total revenue rose 8 percent to $1.2 billion, in line with analysts’ expectations. Discovery forecast 2013 revenue of $5.58 billion to $5.70 billion. Analysts are expecting $5.43 billion.

Executives are relying on key partnerships and programming like Oprah Winfrey’s OWN network. They say that the high-profile and expensive joint venture is on track. Despite the success of OWN and ventures like it, Discovery generally makes 33 percent less money on advertising than rivals.

Oprah’s Interview with Lance Armstrong

Discovery continues to make innovative deals to supplement its income. December 14, the corporation officially closed the deal with ProSieben[5]. ProSieben has a total enterprise value of $1.7 billion. Discovery now has 12 companies in Norway, Sweden, Denmark and Finland, strengthening its connection in the Nordic markets. The transaction also included 19 radio stations, including the #1 radio portfolio in Sweden.

December was an eventful month for Discovery; the corporation announced a strategic alliance with TF1/Eurosport (Eurosport International and Eurosport France) [6], acquiring a 20 percent minority interest. Eurosport reaches 130 million subscribers in 59 countries across Europe. The alliance also garnered Discovery stock in France (TV Breizh, Histoire, Ushuaia TV and Stylia).

Product

[7]

Discovery Channel

Discovery Channel, launched June 17, 1985 is one of the most widely distributed cable networks in the United States. It is dedicated to creating innovative and quality nonfiction content. The genres include science, history, adventure and the like. Popular series include Deadliest Catch, MythBusters and Frozen Planet. The targeted audience is 25-54, particularly men and reaches 100 million U.S. households; 314 million international subscribers.

Myth Busters ‘Walking on Water

[8]

TLC

TLC(The Learning Channel) offers globally recognized programming that focuses on unique storytelling. Acquired by Discovery in May of 1991, it has succeeded in becoming the top 10 cable network for women. In 2001, TLC had 28 unique television series, averaging one million viewers per episode. Some of the most popular shows include, Sister Wives, Toddlers & Tiaras, 19 Kids, What Not To Wear and Here Comes Honey Boo Boo. Currently, 99 million U.S. households and 201 million international homes subscribe to TLC.

[9]

[10]

Animal Planet

Animal Planet, launched October 1, 1996, is the only channel to fully immerse viewers in the Animal Kingdom. Viewership has been up 18% since January 2012, bringing in 97 million U.S. and 275 million international subscribers. The target audience reached are adults 25-54. Viewers enjoy television shows like Whale Wars, River Monsters, Fatal Attractions, Finding Bigfoot, Pit Bulls and Parolees and Dogs 101.

 

[10]

Discovery Famila

Discovery Famila, launched August 2007, garners 4 million U.S subscribers. It introduces educational and entertaining, family-oriented programming to kids and families in the Spanish language. Daytime programming is geared toward preschoolers’ by  offering fun and educational Spanish-language content that will preserve their native language. Evenings offer family-friendly series and specials and aspirational lifestyle content for women and families, including programs on cooking, dining, travel, design, beauty, health and parenting.

Newsroom

January 08, 2013  [10]

Successful Holiday Programming Events and Slate of Network Movie Premieres Drive Strong New Year Start for The Hub TV Network

The Hub Network, owned by Discovery, had a solid jumpstart on the New Year. The network introduced a steady flow of holiday marathons, followed by original Hub TV Network original programming. It delivered significant year-over-year audience growth reaching all key target demographics including Kids 2-11 (+63%), Kids 6-11 (+56%), Women 18-49 (+69%), Adults 18-49 (+50%), Persons 2+ (+67%) and Households (+52%).

 January 14, 2013 [11]

Discovery Communications Acquires Switchover Media

Discovery acquired 100 percent of Switchover Media, an Italian media company that owns  four free-to-air television channels and one pay-TV television channel in Italy. This new deal has made Discovery the third largest broadcaster in Italy in terms of collective audience share. Italy is the leading market for Discovery and key to its growth over the last two years. The acquisition of Switchover Media adds further breadth and scale and also diversifies Discovery’s portfolio to include scripted crime and children’s programming.

March 28, 2013 [12]

Revision3 Launches Robust App for Xbox 360

Revision3, A Discovery Digital Video network, announced the launch of its app for the Xbox 360® video game. Xbox LIVE Gold members in the U.S., Canada and Australia can install the new Revision3 app from the Xbox LIVE® marketplace*. Fans of Revision3 content can now watch their favorite shows. There are thousands of unique shows, including Rev3Games, Film Riot and more. Revision3 allows subscribers to view the content on their television, tablet, game station, phone, or a traditional laptop.

 Sources

1. Mission Statement

2. Discovery Logo

3.Leadership

4. Finances

5. ProSieben

6. TF1/Eurosport

7. Discovery Channel Logo

8. TLC Logo

9. Honey Boo Boo

10. January 8, 2013

11. January 14, 2013

12. March 28, 2013

Comments are closed.