Comcast – NBC Universal

By Conor McGovern

Openning picture NBC comacst

30 Rockefeller Plaza
New York, NY 10112
 212-664-4444

Key Executives [1]:

About NBCUniversal [7]:

NBCUniversal is a mass media company, and as of early 2013 fully owned by Comcast Corporation [9], that delievers entertainment, news and sports all across the globe. NBCUniversal creates and distributes content for broadcast and cable television, film, and online. With cooperate owenership and influence all around the world, NBCUniversal is much deserving of its name.

Broadcast & Cable Television: 

NBC and Telemundo broadcast television networks are at the forefront of NBCUniversal’s television presence. Telemundo offers premium spanish language programming aimed at the Hispanic community. It is a one stop shop for a variety of shows, ranging from news to telenovelas and reality television. With powerhouse shows such as The Voice, Community, TODAY, Law & Order: SVU, America’s Got Talent and many more, NBC offers a variety of content to all television watchers across America. NBCUniversal also owns several NBC affiliates throughout the country, delivering high quality regional based content to the nation’s biggest cities.

As far as cable is concerned, NBCUniversal continues to grow its reach across all different types of audiences. NBCUniversal has cable channel offerings such as E!, USA, SyFy, The Golf Channel, NBC Sports Network, MSNBC and many others. This diverse distribution of their cable investments shows how NBCU can make an impact on your television viewing experience no matter what you enjoy.

Film & Digital Media:

Universal Pictures, one the six major film studios, is also owned by NBCUniversal. With recent and future releases such as About Time, The Best Man Holidayand Lone Survivor, NBCUniversal will look for star-power to bring in large gains as the holiday season quickly approaches.

On the web, NBCUniversal has its hands in many nontraditional media outlets such as Hulu, Fandango, and iVillage. Fandago and Hulu link its users to an online stream or even a physical ticket to explore a vast array of movies and television entertainment. iVillage is a lifestyle, entertainment and news website geared towards women that boasts an impressive 30 million unique visitors a month [14].

Financials:

NBCUniversal continues to bring in great profit over the years with 2013 being no exception. NBCUniversal had a very solid 3rd quarter of the year with revenue increasing by 3.9% [15]. However, a huge portion of the quarterly gains were seen by the great success  Despicable Me 2 has shown for Universal Pictures. On the television side of things, operating cash flow increased by 5.4% for the cable unit while plummiting by 61% for the broadcast unit [16].

NBCUniversal will look to bounce back with a great increase in revenue once the 2014 Winter Olympics in Sochi Russia being. NBCUniversal has exclusive rights to the Olympics and hope to bring in similar numbers to their 2012 Summer Olympic coverage, which generated $1.2 billion in revenue [16] .

What’s Happening Now?

Aiming for a Younger Demographic?

Sprout_banner_small

NBCUniversal just sealed a deal to bump its cable television offerings with the purchase of the childrens cable network, Sprout, from PBS and HIT Television Ventures. The numbers and terms of the transaction have yet to be released. Unlike some other television networks such as Nickelodeon and The Disney Channel, Sprout is aimed at children 5 and below. This unique age gap will give NBCUniversal the ability to introduce Sprout watchers to the NBCU brand. Sprout currently broadcasts the PBS show, Sesame Street, as well as Lazy Town and others that remain popular with the demographic. It will be interesting to see if NBCUniversal can hold on to the rights to some of the existing programming, or if they create their own original content. Another prospect to consider is NBCUniversal rebranding the channel to coincide with an age demographic more suitable to be a bridge to their other cable channels. [18]

The BPL on NBCSN: 

nbc-epl1

With the relaunch of NBC Sports Network back in January of 2012, NBCSN has constantly been looking for ways to distinguish themselves from the crowd. Channels like FOX Sports 1, as well as the giant that is ESPN, both threaten to take away viewership from NBCSN. However, with the purchase of the exclusive rights to broadcast the Barclay’s Premier League, England’s top soccer league, NBCSN has done well since the late-august launch of the BPL on the network. Comparing to last years opening weekend of the BPL on FOX Soccer Channel and ESPN, NBC and NBCSN averaged a .5 rating, a 67% increase over the average .3 rating their competitors had [20]. To put this success even more into perspective, NBCUniversal had 9 million viewers watch the first 5 game weeks of the season. This is quite impressive when you look at the only 4.8 million viewers who tuned in to watch the first 5 game weeks last year [21]. While the number may not seem very high, it is quite understandable given the morning start times of these games because of the time change.

An Olympic-sized push:

sochi_logo

The 2014 Sochi Winter Olympics are quickly approaching and NBCU is ready to go. NBCUniversal has begun its 100-day company wide countdown to the opening ceremony. There is a lot on the line for NBCU to make sure that this olympics is as profitable as ever, considering its $775 million rights fee [23]. As a way to promote the coverage of this worldwide event, NBCU will play high quality promotional commercials over the upcoming weeks across all of its broadcast and cable networks. Also, NBC and other NBCU channels have already begun to display the iconic peacock bug symbol with the olympic rings below it [24]. However it will be interesting to see if the time zone shift will have an impact on ratings as Sochi and New York have an 8-hour time difference.

Below is a Sochi 2014 promotional video NBCU will use across its variety of networks.

Courtesy of Youtube [25]:

Twitter & NBCU strike a deal: 

nbc-s-shows-to-stream-on-twitter

Last month NBCUniversal and Twitter announced a partnership to bring television and social even closer. Initially the deal works for Xfinity Comcast cable subscribers who will be able to essentially see a tweet about a show or movie and turn that into a direct link to watch or DVR it. Twitter will also be using this deal to advertise out an array of NBCUniversal content through promotional tweets. Look for both companies to push this social move onto other networks to heighten its popularity. [27]

Branson and NBCUniversal Liftoff: 

original-640x250

Comcast and Virgin Galactic have partnered to bring the unique experience of the first commercial space flight, by no one other than Richard Branson, to the NBCUniversal family of networks next year. The coverage of this event will end with a 3-hour live special the day of the launch on TODAY.  NBCUniversal will attempt to build hype around this event in hope that it will be considered a monumental moment in television history. [29]

Sources

[1] http://www.nbcuni.com/corporate/management/executives/ 

[2] http://www.forbes.com/sites/briansolomon/2013/08/07/broadband-behemoth-comcast-makes-ceo-brian-roberts-a-billionaire-again/

[3] http://corporate.comcast.com/news-information/leadership-overview/brian-l-roberts

[4] http://www.nbcuni.com/corporate/management/senior-corporate-executives/nbc-universal/stephen-b-burke/

[5] http://www.nbcuni.com/corporate/management/senior-corporate-executives/nbc-universal/cesar-conde/

[6] http://www.nbcuni.com/corporate/management/senior-corporate-executives/nbc-universal/ted-harbert/

[7]http://www.nbcuni.com/corporate/about-us/ 

[8] http://www.nbcuni.com/site-content/uploads/2012/05/1-NBCU_homepage4.jpg 

[9] http://www.bloomberg.com/news/2013-02-13/comcast-s-nbc-purchase-pushes-roberts-into-entertainment.html

[10] http://media.getthefive.com/uploads/article_images/nbc-universal-logo.jpg

[11] http://www.billboard.com/articles/news/1557238/execs-artists-got-high-in-universal-music-west-coast-office-lawsuit-claims

[12] http://vector-magz.com/wp-content/uploads/2013/07/ivillage-logo.gif

[13] http://corporate.comcast.com/news-information/news-feed/fandango-smashes-records-with-its-best-year-in-company-history

[14] http://www.crunchbase.com/company/ivillage

[15]  http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=670469 

[16] http://www.hollywoodreporter.com/news/despicable-me-2-helps-boost-651661

[17] http://odol-cisec-02-whitemarsh-md.se.cim-cim-prog.cdn2.comcast.net/TeamComcast/Sprout_banner_small.jpg

[18] http://variety.com/2013/tv/news/nbcuniversal-acquires-full-ownership-of-kiddie-cabler-sprout-1200827404/ 

[19] http://worldsoccertalk.com/wp-content/uploads/2013/08/nbc-epl1.jpg  

[20] http://advanced-television.com/2013/08/19/premier-league-record-us-ratings-for-nbc/ 

[21]http://www.premierleague.com/en-gb/news/news/2013-14/oct/nbc-sports-enjoy-ratings-rise-for-barclays-premier-league.html 

[22]http://www.urizendesign.com/img/sochi_logo.jpg

[23] http://www.entertainmentmanagementonline.com/2013/11/07/nbc-bullish-on-profitability-of-sochi-olympics/

[24] http://olympictalk.nbcsports.com/2013/10/21/nbc-universal-100-days-out-olympics-giancarlo-esposito-commercials-video/

[25] http://www.youtube.com/watch?v=vU4QZVO2lQs 

[26] http://www.aceshowbiz.com/images/news/nbc-s-shows-to-stream-on-twitter.jpg 

[27]  http://www.hollywoodreporter.com/news/nbcuniversal-showcase-tv-shows-twitter-646261 

[28]  http://www.time4aviation.com/wp-content/uploads/2013/11/original-640×250.jpg

[29] http://www.hollywoodreporter.com/live-feed/nbcuniversal-televise-first-commercial-space-654608 

 

 

Comments are closed.