By Gauraa Shekhar

History

Time Warner Cable, Inc. was founded in 1990 when Time, Inc. merged with Warner Communications. Being the second largest cable provider in the United States, the company owns and manages cable systems in over 29 states as of date. Time Warner Cable offers a vast array of customer-friendly family oriented home entertainment, including high speed Internet, digital cable, on-demand video, and phone services. [1]

 Key Executives

Being a massive corporation, Time Warner Cable has a staff of over 10,000 employees. In 2013, Glenn Britt, who had been with the company for twelve years, announced his plans to retire and was thereby replaced as chairman and CEO by the Chief Operating Officer, Robert D. Marcus for the year 2014. [2]

Marcus started working at Time Warner Cable in 2005 as the Senior Executive Vice President and gradually moved up the ladder by moving the company forward through its consumer centric focus. He carefully coordinated TWC’s move from a private company to a publicly traded one, and played a huge part in getting the company to where it is today.

The current Chief Operating Officer is Dinesh C. Jain, who has been with the company since 2003. He held the position of Chief Financial Officer, where he closely monitored operations, and orchestrated product development, and content acquisition functions. As current COO, he holds the responsibility of overseeing the company’s sales, marketing, strategy and development marketing. [3]

 

Financials

Ever since the company went public in February 2007, it has delivered good results while making the investments needed for longer-term success in a competitive market. Currently, the largest segment is Cable TV which makes about 44.7% of the TWC business. Their second largest segment is Broadband Internet which constitutes of 33.8% of their stock price estimate. Though digital phone services, advertising and franchising also constitute as important segments of the company, the company generates majority of its revenue through subscription fees and pay-per-view programming. In the year of 2013 alone, Time Warner Cable Inc. generated over $22 billion in revenue, with a remarkably high market share. Their cash flow became drastically stronger, and the shares that they repurchased totaled approximately $2.7 billion. After their acquisition of Communications for $3 billion, they grew up in many key financial and operational metrics. The company also announced a merger with Comcast Corporation earlier this year. [4]

Recent Acquisitions and Activities

Acquisition of DukeNet Communications

This year, TWC announced that it has acquired DukeNet Communications, LLC, a fiber optic network that enables cloud computing and high bandwidth applications for enterprise, data center, government entities, intended for wholesale carrier costumers. By this $600 million transaction, Time Warner was able to add over 8700 miles to its service network. This allows the company to target a large number of customers in the Southeast, particularly enabling them to tap into the markets in North and South Carolina. It will also enable the Time Warner Cable Business Class to put the additional fiber capacity that DukeNet offers to use by offering enterprises and commercial firms services like high speed Internet and cloud enabled hosting.[5]

Merger with Comcast Corporation

 

Another activity that stirred a lot of controversy this year was Time Warner Cable’s merger with Comcast Corporation. Owning media companies like NBCUniversal, Universal Pictures and producer of multiple television channels including E! Entertainment Television, the Golf Channel, and NBCSL, Comcast is the largest Internet service provider and Cable Company in the United States, and the largest mass media and Communications Company in the world by revenue. The merger was a strategic win-win for both participants, as it would accelerate the delivery of Comcast’s Technologically Advanced Products and Services to Time Warner Cable’s Customers. The transaction, founded on the basis of future growth, will operate at a greater efficiency, creating multiple benefits for the two companies. They portmanteau company is looking forward to working with their team to adjust the operating cash flow levels.[6]

Sponsorship Deals:

In the past, Time Warner Cable did not have the healthiest relationship with Madison Square Garden. This was partly because they were competitors who successfully took a slice of the market share away from them by drawing fans in to switch cable companies so as to be able to watch Rangers and Islander games. However, in 2012, the two rival companies waved white flags and struck a multimillion dollar partnership instead. Time Warner agreed upon a long-term contract to become an official sponsor of MSG, replacing Absolut as a partner. [7]

 

Time Warner Cable has since been a sponsoring company, not only to sports series but also to musical concerts, covering everything from Knicks games to Madonna shows. This year, they are the official sponsors to Katy Perry’s MSG shows. They further use this partnership opportunity to leverage their On Demand Movie service. In this case, they are also using the MSG concert series to promote the pop sensation’s documentary movie, “Part of Me”. [8] [9]

 Upcoming Projects: 

According to its Annual Investor’s Report, Time Warner Cable is positioning itself to continue generating strong operating results and financial results in the coming years. The company is aiming to improve its reliability, quality and customer service by revitalizing and scaling residential services, specifically video, phone, and HSD. Furthermore, TWC is emphasizing on rolling out next generation products  such as DVRs with an improved video on demand capacity of 75,000 hours. Since their IP video app was so successful on tablets universally, they are also looking into expanding community WiFi beyond the 200,000 hot spots that exist currently. [10]

Time Warner Cable’s New “Max”:

Additionally, TWC intends to re-brand its previous TWC City by City with TWC Max, starting with New York City and Los Angeles by the end of this year. The company will replace set top boxes with new boxes at no cost to the customer, plant certification programs, and carry all video in crystal clear digital format only. They will also implement significantly higher speeds and state-of-the-art in-home WiFis with its new acquisition of the nationwide fiber backbone. The company is also gearing its new technology towards other states to capitalize on future growth capacity.[11]

Sources:

[1] Time Warner Cable History  RT: 4/13/14

[2] Time Warner Cable’s Key Executives RT: 4/13/14

[3] About Robert D. Marcus RT: 4/14/14

[4] About Dinesh C. Jain RT: 4/14/14

[5] Acquisition of DukeNet Communications RT: 4/17/14

[6] Comcast and Time Warner Cable Merger  RT: 4/13/14

[7] Time Warner Cable’s Sponsorship Deal With Madison Square Garden RT: 4/13/14

[8] Time Warner Cable Sponsors Katy Perry at Madison Square Garden RT: 4/13/14

[9] Time Warner Leverages Brand Partnership to Promote On Demand Video Service RT: 4/14/14

[10] Time Warner Cable’s Investor’s Report  RT: 4/15/14

[11] New “Max” Service RT: 4/21/14