by Katie Mason
Meredith Corporation
1716 Locust Street DES MOINES IA 50309-3023
Phone: +1 (515) 284-3000
Key Figures:
Stephen M. Lacy: Chairman, President and CEO
Joseph H. Ceryanec: Vice President and CFO
Paul Karpowicz: President, Local Media Group
Company Overview:
Edwin Thomas Meredith founded the company in 1902 with its first publication, Successful Farming. Meredith Corporation has its roots in magazine and print publications and later began expanding into other markets such as digital and broadcasting media.
“Meredith Corporation is a media and marketing company. The Company is engaged in magazine publishing and related brand licensing, television broadcasting, digital and customer relationship marketing, digital and mobile media, and video creation operations. The Company operates two business segments: national media and local media. The local media segment consists primarily of the operations of network-affiliated television stations, related interactive media operations and video production related operations.” [3]
Meredith Local Media Group:
The Television sector of Meredith Corporation, Meredith Local Media Group, spans nation wide. Meredith owns twelve affiliate stations across the country, six of which are in Top 30 markets. They deliver local news with the help of advertising and the other Meredith brands.
CBS Atlanta (WGCL 46) Atlanta, GA |
CBS 5 KPHO Phoenix, AZ |
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FOX 12 Oregon (KPTV) Portland, OR |
PDX TV (KPDX) Portland, Oregon |
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WFSB Channel 3 Hartford/New Haven, CT |
WSMV Channel 4 Nashville, TN |
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KCTV Channel 5 Kansas City, MO |
My KSMO TV Kansas City, MO |
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FOX Carolina (WHNS 21) Greenville, SC – Asheville, NC |
FOX 5 Vegas (KVVU) Las Vegas, NV |
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WNEM Channel 5 Flint/Saginaw, MI |
CBS 3 Springfield (WSHM) Springfield/Holyoke, MA |
[4]
As part of Meredith’s Local Media Group, there is an entity known as OneService. It has close local ties to Meredith’s affiliate stations. Because local newspapers and newspapers in general were becoming obsolete, Meredith came up with this service to help share time sensitive information, more specifically obituaries, on a bigger and more effective scale. People were too tied down by the schedules of the newspapers that this important information could not be released properly.
The information that family members provided would be broadcast over the air on obituary websites in which Meredith has set up. This information would also be available for up to 4 days including the day of service. Along with the information and obituary would be the deceased’s name, picture and short bio. [5]
Paul Karpowicz, the President of Meredith Local Media Group, is the manager of all twelve affiliate Television stations. This sector of Meredith Corporation accounts for over 25% of Meredith’s total revenue. These twelve stations reach about 10% of the country’s population. [6]
[7]
Recent News in Meredith Local Media Group:
July/August: Meredith Corporation and Time Warner Cable were involved in retransmission talks. On July 25, 2012 Meredith’s channels, KCTV-CBS and KSMO-MyNetworkTV in Kansas City, WSHM-CBS in Springfield; and WSMV-NBC in Nashville, were going to be off air for Time Warner Cable customers. Meredith Corporation gained an extension through July 31st so they can continue talks with Time Warner. [8] They reached a deal on July 31, 2012 but information has not been disclosed. [9]
September:
September 10, 2012
Meredith Corporation CBS affiliate, KPHO 5, located in Phoenix, Arizona fights for viewers with KPNX Phoenix on the digital platform. KPNX designed a “paid content model” [10] in which their users get a certain amount of stories for free per month and then they have to pay for an “all-digital pass,” all on their website AZcentral.com. Ed Munson, Vice President of Meredith’s KPHO, retaliated by making promotions and ads against their competitor KPNX and told their viewers that their website, CBS5AZ.com, remains free for all users. [10]
Munson states that he doesn’t believe KPNX’s motives are all true and about preserving good journalism. He says, “But where I disconnect is that it’s not about saving journalism. This is about money.” [10] All though break news and public safety alerts will remain free on KPNX’s website, Munson believes that Arizona residents, especially those in Phoenix, will remain loyal to his station because they don’t like being told what to do. [10]
October:
October 25, 2012
Meredith’s broadcast network revenue was up 26% from the previous year financial recordings. [11] Revenue from advertising and this year’s election definitely had a great impact on their quarterly numbers. “While $12 million of political advertising paced the local media group, broadcast’s core ad revenue grew 5% in the quarter.” [11] They reported increased revenue from all of their affiliate stations, all of which broke records. The two leaders were their Las Vegas and Hartford stations. In addition to political ad revenue, automotive ad sales increased to 12%.
Relationships with the viewers deemed valuable and profitable especially during this fiscal quarter. Ratings for the morning shows in Phoenix, Portland and Greenville increased. [13]
Financials: