“Allegiance” Hangs On
The outlook of the third episode of NBC’s “Allegiance” is not as dismal as the second week, but things are still not looking good for the series. Last Thursday, February 19, the show brought in a .9 rating/3 share and 3.38 million total viewers, up slightly from .7 rating in 18-49. The episode was filmed in Philadelphia and the plot line was based around the Masonic Temple. NBC Thursday night as a whole continues to struggle to succeed with it’s new programming, it came in behind ABC, CBS, and Fox with a 1.1 rating /3 share for adults 18-49. “Allegiance” came in third in its time-slot behind “How to Get Away with Murder” and “Elementary”. “How to Get Away With Murder” won the 10 o’clock hour by a larger margin– it brought in a 2.8 rating/ 9 share and 8.84 million total viewers for adults 18-49. Its lead-in “The Blacklist” matched last weeks ratings of the lowest of the season and is not bringing in the amount of viewers that as they would like it to.
Maybe the reason for such unsuccessful ratings for “Allegiance” is the lack of star-power. Writer-director George Nolfi is responsible for writing “The Adjustment Bureau” and “The Bourne Ultimatum” has a background in action/drama shows similar to “Allegiance”. The show’s biggest star is Hope Davis who made multiple appearances on the HBO show “The Newsroom” as well as the movie “A Special Relationship” where she played Hillary Clinton. While she has a vast portfolio of past work, she doesn’t seem to have a strong following as she doesn’t even have a twitter account. Her “Allegiance” husband Scott Cohen gathered his following as Max Medina on “Gilmore Girls” and starred in the USA show “Necessary Roughness”. He has just under six thousand twitter followers. NBC placed a series order for “Allegiance” in early May during upfront season along with the two other terrorism-dramas “State of Affairs” and “Odyssey”. Perhaps they missed the mark on the topic that their viewers wanted to watch as they planned their midseason lineup.
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