Premier Night
The long awaited Heroes Reborn debut premiered last Thursday at 8pm on NBC. Though the ratings weren’t stellar, the show held its own against a TOUGH line-up of competitors. The two-hour premier received a 2.0 rating with 18-49 year olds with 6 million live plus same day viewers. The premier was up against ABC’s Thursday night line-up of powerhouse shows created by Shonda Rhimes, dubbed TGIT, and Thursday Night Football on CBS. The premier of Scream Queens on FOX also debuted from 8-10, though the targeted demographic skewed slightly younger and only received a live plus same day rating of 0.7. Though all of the ABC dramas were down since last year’s premiers, they still dominated in the race for second place against the NFL’s live plus same day 6.0 rating.
According to Neilson, the two-hour premiere of Heroes Reborn consistently lost viewers throughout the night. Though that doesn’t seem to bode well for this week’s viewership, the live plus 3 ratings provide some encouragement. Heroes Reborn was up 55% to a live plus 3 rating of 3.1. This seems to indicate that although fans didn’t want to miss their favorite dramas or game, they were still interested enough to check out the show. Hopefully, they liked what they saw and will be tuning in to NBC again tomorrow at 8.