In this age of the internet, social media has become increasingly important in the marketing of every product. ‘The Good Doctor’ follows this trend by posting constantly on its social media accounts.
The show’s Twitter account makes a daily post that most of the times includes a picture or a promo video. On Twitter, it has 15.2 K followers, and in Facebook around 475,000 people likers and/or followers. People engage with the posts by commenting and sharing; one publication made on August 15th was played over 10 million times and was shared by more than 225,000 people. This shows that there is a good amount of people interacting with the show’s accounts.
‘The Good Doctor’: Facebook Following
Other types of posts include pictures on set with some of the talent (Daniel Dae Kim with Freddie Highmore), and a recent one that was published on September 14th had Freddie Highmore dissecting a scene.
In comparison, direct competitor from NBC, ‘The Brave,’ has only 1,800 followers on Twitter and around 29,000 likers and/or followers on Facebook. ‘The Brave’ skews a bit older and more male driven, while ‘The Good Doctor’ skews more younger and female, which are the demos that spend most time on social media.
‘The Good Doctor’: Twitter Account
By: Alex E. Álvarez