During this past week, ‘The Good Doctor’ significantly increased its social media presence. While the show had a good amount of presence in Facebook and Twitter, it had left Instagram behind.

However, this past week, it utilized a new Instagram trend that has been used mostly by younger users. It consists of putting multiple posts that in the main page, with the grid view, they would create an image. This was a great way to appeal to that 18-34 demo.

‘The Good Doctor’: Instagram Feed

They also did a screening of the pilot at a university followed by a Q&A with Executive Producer, David Shore, and West Wing actor, Richard Schiff. For this, they only promoted using Instagram Stories, which provides better data analytics than Snapchat, and more user interaction.

‘The Good Doctor’: Instagram Stories

Furthermore, they tweeted articles from renowned sources like Yahoo, skewing older, and NowThis, a new digital company that appeals younger. Not only do these bring those users that follow the show, but also those from their specific platforms.

Lastly, on Facebook Stories, they added a filter for people to “see how Shaun would see”. These platforms and techniques are interactive, and specifically to attract younger people repeatedly over the week before the premiere.

By: Alex E. Álvarez