The Brave #4

4 October 2017

The ratings for this week’s episode saw a slight decline. Last week the show received 5.958 million viewers compared to this week’s 5.168 million viewers. Although it declined 13%, the show was able to stay above the 5 million viewer mark despite receiving bad reviews for the first episode. However, it is important to note that “The Brave” only received half of the number of viewers that “The Voice” did, which airs in the time slot before “The Brave.” Last week “The Voice” received 10.570 million viewers and this week the show received 11.043 million viewers. Although there was an increase in the number of viewers for “The Voice,” the same did not occur for “The Brave.” An even smaller percentage of the 18-49 demographic continued to watch “The Brave” after “The Voice” compared to the total number of viewers. Last week, “The Brave” had 1.33 million viewers 18-49 and this week it had 1.10. Last week, “The Voice” had 2.63 million viewers 18-49 while this week it had 2.60 million. Many in the 18-49 demographic are not continuing to watch “The Brave” after “The Voice.” This proves my theory that “The Brave” is geared towards an older audience.

All ratings are from TVseriesfinale.com.