In today’s post, I am going to look at the social media content surrounding Young Sheldon which premiered on Sept. 25 and returns on November 7th for the second episode.

Social media is incredibly important in today’s society and influences media consumers tremendously. It is important for the show to have a large social media presence, but it is also important for the cast members to be active on social media.

Through social media, audience members can interact with each other about the latest episodes, and ratings. Research has even shown a correlation between TV show ratings and social media followings.

Young Sheldon has 12.6K Twitter followers, 299K on Facebook , and 30.K followers on their Instagram Page. Each page puts up new content daily, this is important to reach audience members who have yet to hear about the show.

Iain Armitage, who plays young Sheldon, has 12.6K followers on Twitter, 19.2K on Facebook, and 53.4K followers on his Instagram page. Iain’s mother, who runs his social media pages, makes sure to post daily, with videos pictures, and “retweets” from the Young Sheldon Twitter account. He is continuously engaging fans through his posts and even communicates with them.

I am interested to say how Young Sheldon’s following increases (or even decreases) as the season continues. I myself, will be tweeting updates about the season on my own twitter page @jordancramer4.

These are the 10 most popular shows on social media for the 2016-2017 TV season according to Nielsen.