The Good Doctor #6 – Critics Hate, Viewers & Buyers Love

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‘The Good Doctor’ saw a half-a-rating drop this past Monday. Still ahead of its competition, the show got a 1.9 rating in the 18-49 demo with 10.6 million total viewers. While people are still tuning in, it seems that the buzz of the first weeks have started to settle down a bit. Many critics hate ‘The Good Doctor’ because it is too sentimental, too tragic or even too simplistic. However, viewers are still engaged, embracing the sentimental approach to Shaun Murphy’s life.

Media buyers seem to also be optimistic about the show. Nick Hartofilis, EVP of National Video Activation at Zenith, thinks the show is “a bit unique… compelling…could have real staying power for that network” showing that it can bring in some ad revenue for ABC. In the end, the goal of these shows is to appeal to advertisers and bring them into the fold.

‘The Good Doctor’ seems to be capitalizing on that sentimental approach to Shaun Murphy, and it has used its social media to further reach its audiences. This past week, Freddie Highmore recorded a video showing the Operation Room, hopefully engaging viewers across all platforms.

By: Alex E. Álvarez