After years of struggling in the Monday 10 pm slot, ABC has found consistency and high numbers with their new drama, ‘The Good Doctor’. This past week (October 16th), the show scored a 2.1 rating in the 18-49 demo and a total of 10.9 viewers L+SD.
In the L+7 18-49 demo, the show also keeps thriving. During its second week (October 2nd), ‘The Good Doctor’ “rose from a 2.2 to a 4.3 for an increase of 95 percent. . . [and] from 10.9 million viewers to 18.1 million for an increase of 66 percent” (Otterson). During the third week (October 9th), the show saw an 80 percent increase in the L+3 18-49 rating totaling a 3.6 rating, and a 52 percent increase in viewers totaling 16.3 million (Porter).
This consistency has given ‘The Good Doctor’ a high standing as the best new scripted drama of the season, only behind ‘This Is Us’ in terms of ratings. For advertisers, the show is “a hell of a bargain” with an average unit cost of $125,678 per 30-second spot that translates into a $46.42 CPM (Crupi). If the show maintains these numbers, a second season renewal will be imminent.
By: Alex E. Álvarez