Kevin (Probably) Saves The World aired its third episode last night with not promising ratings. The demo rating was a .8 with 3.26 millions viewers. This has been going down since the first week. That usually happens with shows but I’m getting nervous since critics have been very harsh on Kevin and its not looking like a bright future.

Personally, I think social media is the strongest tool of marketing. Unfortunately, this show is doing none of that. There should be a much greater push over social and I have seen nothing. They actually just started tweeting off the shows account, which is way too late. This should have started weeks before it even aired. Also, I am projecting this show to have an older audience so I think a social media campaign would help bring in younger viewers. I’d have to say, at first glance, the shows marketing is lacking.