The Last Man On Earth is not really alone. There have been recent powerhouse celebs to join the cast such as January Jones from Mad Men, Kristen Schaal from Flight of the Concords, Mel Rodriguez from Getting On, and Cleopatra Coleman.
Fox has a neat promotional campaign that I found interesting. They put up 12,000 fliers in markets New York, Los Angeles, Chicago, Atlanta, Houston, Miami, Philadelphia, Boston, Seattle and San Francisco with Will Forte’s face and a number to call if “anyone is out there”.
In addition to fliers, Fox will have branded vending machines stacked with apocalyptic, survival goodies such as twinkies and flashlights.