Adweek Discusses the Emmy’s Advertisers:

The article notes how “Television, social media and digital platforms will all play a role in the broadcast”

Importantly, the article asserts that LIVE specials tend to be watched in real time so that means more views of the ads. Hmmm, we’d hope so.

Adweek notes that Audi is the official car advertiser for the fourth year in a row. This is how the ad spend broke down last year:

Audi was last year’s biggest Emmy advertiser, with a spend of $3.98 million; followed by
Target at $3.48 million;
Samsung at $2.99 million;
Discover at $1.99 million;
Sony Pictures at $1.24 million.

Though it has done lots of promos with celebs via linear tv, they are trying something new with its #OffScript series of videos featuring Emmy-nominee Fred Armisen highlighting the Audi Q3 and encouraging viewers to tune in to the awards.

We’ll see how it goes!