With less than a week until Ten Days in the Valley’s launch on October 1, conventional outreach efforts are being thrown to the wind and are thus being replaced by a more interpersonal approach. Kyra Sedgwick sat on a panel at the Tribeca TV Festival in New York on Sunday, September 24, just a week before the show’s premiere. The panel was moderated by The Hollywood Reporter’s Jackie Strause, and highlighted Sedgwick’s decision to work with a predominantly female team to produce this project. Sedgwick and TDITV showrunner Tassie Cameron explain in depth how they aimed to create Sedgwick’s harried character in the show to represent real issues that many mothers in the workforce face. Additionally, they explain how they hope that a female-heavy collaboration, such as TDITV, will influence working mothers to reflect upon themselves and be able to relate to Sedgwick’s character. This panel has gained a high level of traction in the days leading to TDITV’s premiere, not only because it’s pulling at the heart strings of potential viewers, but also because it’s conveniently attached to The Hollywood Reporter.