Episode 2 of CBS’s Wisdom of the Crowd drew 8.0 million viewers compared to the 8.8 million that watched the first episode. The ratings also went from 1.4 to 1 among the 18-49 demographic. The drop was about 25%. The other 75% is a considerably high retention rate. Deadline contributes the drop mainly to the NFL not airing this past week on CBS, which lead in those viewers into other CBS shows. This is also evident by 60 Minutes, and NCIS: Los Angeles also losing ratings. For a Sunday night, WOTC is CBS’s 2nd biggest show this past week behind 60 Minutes. Ghosted, WOTC’s biggest competition as of last week, managed to keep their ratings at 1.4. CarterMatt fears that there will be a continual rating dropping because of the title of the show itself. Wisdom of the Crowd is an abstract phrase that may not attract newcomers it. While the phrase itself is not new, it does not say much about the show. It is an interesting thought. Shows tend to drop in ratings as time goes by but a title is something worth considering. For example, Disney’s Princess and the Frog did not do as well as expected because the word “princess” does not attract a lot of boys. Learning from their mistakes, Disney’s next princess movie was not called Rapunzel, the female princess, but Tangled. The title WOTC makes sense because it is about crowd sourcing. It may or may not draw on potential viewer’s curiosity, but only time will tell.